Noah Van Bergen

Noah Thomas Van Bergen

Assoc Professor

Professional Summary

Noah VanBergen is an Assistant Professor of Marketing at Lindner, having received his Ph.D. from the University of Miami in 2017. His research interests mainly fall into two areas. His primary interest is in consumer attributions and inference-making, which he has applied to investigations of product efficacy, artificial intelligence, decision-making, meaningfulness, and other domains. His other interest lies in understanding downstream consequences of childhood experiences on adult consumer behavior. He has published his work in the Journal of Consumer Research, the Journal of Consumer Psychology, and the Journal of Public Policy & Marketing, and his work has been presented at multiple conferences, including annual meetings for the Association for Consumer Research and the Society for Consumer Psychology. He teaches Consumer/Buyer Behavior at both the undergraduate and graduate levels. In his spare time, Noah enjoys playing music and sports, and spending time with his wife, daughter, and their two dogs.

Please see here for updated information on Noah's research activity. 


Ph D: University of Miami Coral Gables, 2017 (Marketing)

BS: Central Michigan University Mount Pleasant, 2012 (Psychology)

Research and Practice Interests

Consumer Attributions and Inference-Making
Lay Beliefs

Research Support

Investigators:Collins, Christina; Tang, Ming; VanBergen, Noah 04-10-2023 -07-31-2023 Kao Brands, Company KAO-GLOW Creating the Kao Glowverse Role:Collaborator 52122.60 Hold Level:Industry

Additional Publications

Contact Information

518 Carl H. Lindner Hall
Phone: 513-556-8042
Fax: 513-556-0979