Noah VanBergen

Noah Thomas VanBergen

Assistant Professor

Professional Summary

Noah VanBergen is an Assistant Professor of Marketing at Lindner, having received his Ph.D. from the University of Miami in 2017. His research interests generally fit into two areas. In one, he studies how implicitly held beliefs, particularly relating to psychological essentialism, influence consumer behavior. In the second, he studies how different display formats and numerical processing influence perceptions of products, brands, and organizations. Noah has published in the Journal of Consumer Research, and his work has been presented at multiple conferences, including annual meetings for the Association for Consumer Research and the Society for Consumer Psychology. In his spare time, Noah enjoys playing music and sports, and spending time with his two dogs, Roxy and Lainey.


Ph D: University of Miami Coral Gables, 2017 (Marketing)

BS: Central Michigan University Mount Pleasant, 2012 (Psychology)

Research and Practice Interests

Implicit beliefs Product perceptions and displays Numerical processing


Published Abstracts

Van Bergen, Noah Cohesion or Coercion? Why Coordinated Actions Backfire in Marketing Contexts .[Abstract]

Van Bergen, Noah;Martin, Nathan Patterns, Essence, and Predictability .[Abstract]

Van Bergen, Noah;Caglar Irmak;Kunter Gunasti Spatial Perception of Product Essence .[Abstract]

Other Publications

Van Bergen, Noah; Laran, Juliano (12-2016. ) Loss of Control and Self-Regulation: The Role of Childhood Lessons .43 (4 ) , Journal of Consumer Research

Additional Publications

Honors and Awards

05-09-2018 Dean"s List of Teaching Excellence Recognition of outstanding teaching performance, as indicated by mean Instructor Excellence score of 7.0 or above Level:College Type:Teaching


Undergraduate Scholarly Showcase Judge (Provide feedback to students who submitted a project at UC"s 2018 Undergraduate Scholarly Showcase ) judge for scholarly showcase submissions Type:University Level:University -04-16-2018

Honors Curriculum Committee (To assist in the development of honors courses aimed at uniquely meeting the needs of a community looking for a course experience that may be unconventional in a smaller class size allowing for more personalized experiential based learning with faculty committed to innovation. ) Committee Member Type:University/College Service Level:University 02-27-2018

Courses Taught




Contact Information

518 Carl H. Lindner Hall
Phone: 513-556-8042
Fax: 513-556-0979