Drew Boyd

Drew D Boyd

Associate Professor - Educator

Professional Summary

Drew Boyd is the executive director of the Master of Science in Marketing Program and associate professor of Marketing and Innovation at the University of Cincinnati. Drew entered the world of academia after a highly successful business career. He spent 17 years with Johnson & Johnson in marketing, mergers and acquisitions, and international development. Before Johnson & Johnson, Drew worked with United Airlines, in sales, marketing, and strategic planning. He was one of the early pioneers of strategic partnerships between airline carriers that led to the creation of the Star Alliance. In his courses, Drew merges the theory taught in a traditional classroom setting with more than three decades of experience, providing a real world marketing and innovation experience. Drew has earned three prestigious teaching awards and is honored to have been a guest lecturer at Columbia University, Yale University, The Wharton School of the University of Pennsylvania, The University of Michigan, The University of Chicago, The Kellogg School of Management at Northwestern University, and Duke University. Drew graduated from the United States Air Force Academy in 1976 with a Bachelor of Science in Management Science and Operations Research. He earned an MBA from the University of Chicago. He resides in Cincinnati, Ohio, with his wife, Wendy, and son, Ryan.

Education

MBA, The University of Chicago 1990

BS, United States Air Force Academy 1976 (Management Science)

Positions and Work Experience

09-01-2009 - Executive Director, MS Marketing Program, College of Business,

2001 -05-01-2010 Director, Marketing Mastery, Johnson & Johnson, Cincinnati,

1999 -2001 Director, International Development, Johnson & Johnson, Cincinnati,

1998 -1999 Director of Marketing, Johnson & Johnson, Cincinnati,

1996 -1998 Director, New Business Development, Johnson & Johnson, Cincinnati,

1994 -1996 Manager, Procedure Marketing, Johnson & Johnson, Cincinnati,

1990 -1991 Senior Planning Manager- Latin America, United Airlines, Chicago,

1988 -1990 Manager Strategic Alliances- Industry, United Airlines, Chicago,

1986 -1988 Associate Market Manager- Transcontinental Market, United Airlines, Chicago,

1984 -1986 District Sales Manager- Chicago Market, United Airlines, Chicago,

1982 -1984 Manager Agency Development- Pittsburgh, United Airlines, Chicago,

1980 -1982 Senior Planning Officer, Strategic Air Command, Vandenberg AFB, United States Air Force,

1976 -1980 ICBM Crew Commander, Cheyenne, Wyoming, United States Air Force,

Research and Practice Interests

innovation

Research Support

Grant: #PG-UC-CG-12 Master Agreement Investigators:Boyd, William 01-01-2012 -02-24-2012 Procter & Gamble Company Procter & Gamble Beauty Care (Cosmetics) Role:PI $.00 Active Level:Industry

Publications

Published Abstracts

Boyd, William D Inside the Box: A Proven System of Creativity for Breakthrough Results .[Abstract]

Other Publications

Boyd, William Drew (2017. ) DrewBoyd.com blog author .

Boyd, William Drew (2017. ) Taming the Creative Spark: Insights from Research on Creativity in New Product Development . Handbook of New Product Development Research

Boyd, William Drew LinkedIn Learning - Lynda.com Course Author - various titles .

Zirger, BJ; Rutz, Eugene; Boyd, William Drew; Tappel, James; Subbian, Vignesh (2014. ) Creating pathways to higher education: A cross-disciplinary MOOC with graduate credit . IEEE Xplore

Published Books

Boyd, William Drew (06-11-2013. ) Inside the Box: A Proven System of Creativity for Breakthrough Results .New York, NY, US , Simon & Schuster

Additional Publications

Honors and Awards

2016 Dean"s Teaching List 3 times Level:University

04-23-2014 2014 DANIEL J. WESTERBECK JUNIOR FACULTY GRADUATE TEACHING AWARD This award recognizes excellence in graduate teaching. Selection is driven by graduate students with particular emphasis placed on junior faculty. Given annually, this award commends a faculty member who has demonstrated tremendous commitment to graduate teaching and student learning.The Graduate Excellence in Classroom Education and Learning (Graduate EXCEL) award was established by Dr. Michael L. Dean to honor individuals who have made a sustained effort to provide graduate education that is consistently exceptional. This award recognizes a faculty member who challenges students to meet high standards, demonstrates a command of the discipline, delivers content in a dynamic, stimulating format, is always available for clarification and extra help, provides added value outside the classroom setting and shares expertise and knowledge that has application in the workplace. Level:College Type:Teaching

04-17-2014 Innovative Uses of Technology in Teaching Award Co-sponsored by the Center for the Enhancement of Teaching & Learning (CET&L) and the Faculty Technology Resources Center (FTRC), this award seeks to honor a faculty member who has applied technology in innovative and effective ways to enhance teaching and to improve student learning. Level:University Type:Teaching

05-15-2012 2012 DANIEL J. WESTERBECK JUNIOR FACULTY GRADUATE TEACHING AWARD This award recognizes excellence in graduate teaching. Selection is driven by graduate students with particular emphasis placed on junior faculty. Given annually, this award commends a faculty member who has demonstrated tremendous commitment to graduate teaching and student learning.The Graduate Excellence in Classroom Education and Learning (Graduate EXCEL) award was established by Dr. Michael L. Dean to honor individuals who have made a sustained effort to provide graduate education that is consistently exceptional. This award recognizes a faculty member who challenges students to meet high standards, demonstrates a command of the discipline, delivers content in a dynamic, stimulating format, is always available for clarification and extra help, provides added value outside the classroom setting and shares expertise and knowledge that has application in the workplace. Level:College Type:Teaching

Service

Facilitator for UC Colleges/Departments on Innovation & Persuasion (Facilitate for various UC colleges/departments on innovation and persuasion. ) Facilitator for UC Colleges and Departments Type:University Level:University 06-18-2018

Assurance of Learning Committee Member Type:Departmental Service Level:Department 08-01-2016

Marketing Advisory Board Committee Member Type:Departmental Service Level:Department 08-01-2015 -08-2016

MS Marketing Admissions (Handle inquiries, admissions, and acceptances to the MS Marketing Program ) Committee Chair Type:Departmental Service Level:Department 01-01-2010 -12-31-2015

Masters Program Committee (Alignment of academic policies and procedures across MS programs. ) Committee Member Type:University/College Service Level:University 09-01-2009

Professional Affiliation

Speaker Washinton Speakers Bureau, Washington, DC

2017: Speaker Executive Speakers Bureau, Germantown, TN

05-01-2011: Speaker Book publisher Simon & Schuster, New York, New York

01-01-2006: Speaker Founded by Dr. Robert B. Cialdini Influence at Work, Mesa, Arizona

American Marketing Association, National

Trustee Marketing Science Institute, International

National Speakers Association, National

Product Development and Management Association, International

Courses Taught

INNOVATION TOOLS

INNOVATION TOOLS

MARKETING STRATEGY

MKTG INDPNDENT STUD

MKTG SPECIAL TOPICS

MKTG SPECIAL TOPICS

INFLUENCE STRATGIES

MKTG INDPNDENT STUD

MS MKTG CAPSTONE

INNOVATION TOOLS

MARKETING STRATEGY

MKTG INDPNDENT STUD

MKTG SPECIAL TOPICS

MS MKTG CAPSTONE

SALES MGT

INFLUENCESTRATGIES

INNOVATIONTOOLS

INNOVATIONTOOLS

MARKETINGSTRATEGY

MARKETINGSTRATEGY

INFLUENCE STRATGIES

MS MKTG CAPSTONE

INFLUENCE STRATGIES

INNOVATION TOOLS

MARKETING STRATEGY

MS MKTG CAPSTONE

SALES MGT

INNOVATION TOOLS

INNOVATION TOOLS

MARKETING STRATEGY

MARKETING STRATEGY

INNOVATION TOOLS

MS MKTG CAPSTONE

Influence Strategies

Marketing Independent Study

Marketing Strategy for Managers

Master of Science in Marketing Capstone

Sales Management Strategy

Systematic Innovation Tools

E-Marketing Strategy

EVENT MARKETING

Marketing Independent Study

Marketing Strategy for Managers

Systematic Innovation Tools

Influence Strategies

Marketing Independent Study

Master of Science in Marketing Capstone

Marketing Independent Study

Marketing Strategy for Managers

Master of Science in Marketing Capstone

Sales Management Strategy

Systematic Innovation Tools

E-MARKETNG STRATEGY

INNOVATION METHODS

INNOVATION TOOLS

INNOVATION TOOLS

MARKETING STRATEGY

MKTG INDPNDENT STUD

MS MKTG CAPSTONE

INNOVATION TOOLS

INNOVATION TOOLS

MS MKTG CAPSTONE

SALES MGT

E-Marketing Strategy

Marketing Strategy

Marketing Strategy

Marketing Strategy for Managers

MKTG Ind Study

Systematic Innovation Tools

Marketing Strategy for Managers

Master of Science in Marketing Capstone I

MKTG Ind Study

Influence Strategies

Master of Science in Marketing Capstone I

MKTG Ind Study

Systematic Innovation Tools

Systematic Innovation Tools

E-Marketing Strategy

Marketing Innovation Tools

Marketing Strategy

Marketing Strategy for Managers

MKTG Ind Study

Ind Study

Ind Study

Masters of Science in MKTG Capstone II

Master of Science in Marketing Capstone I

Sytematic Innovation Tools

Sytematic Innovation Tools

E-Marketing Strategy

Ind Study

Marketing Strategy for Managers

Marketing Strategy for Mgrs

Applied Social Influence Strategies

Master of Science in Marketing Capstone II

Ind Study

Master of Science in Marketing Capstone I

Social Media

Sytematic Innovation Tools

Ind Study

Marketing Strategy for Mgrs

Ind Study

Master of Science in Marketing Capstone II

System Innovation Tools Marketing

Master of Science in Marketing Capstone I

Special Topics

Contemp Issues in Marketing

Faculty Development Activities

-1998 Advanced Masters Program Johnson & Johnson

-1998 Strategies Sales Management The University of Chicago

-1997 Mergers and Acquisitions The Wharton School

-1994 Management of Managers University of Michigan

Other Information


Research in progress

Title:
Inside the Box: A Proven System of Creativity for Breakthrough Results


Description:
Published by Simon & Schuster (2013). See www.insidetheboxinnovation.com



Research Type:
Non-Scholarly,

Contact Information

433 Carl H. Lindner Hall
Phone: 513-556-4587
Fax: 513-556-0979
drew.boyd@uc.edu