Elliott Manzon

Elliott Manzon

Associate Professor - Educator

Professional Summary

Dr. Elliott Manzon is an Assistant Professor – Educator of Marketing with a successful record of innovation in marketing education. Elliott has been recognized for teaching excellence as the recipient of the 2017 Marketing Management Association AxcessCapon Teaching Innovation Competition, the University of Cincinnati Innovative Uses of Technology in Teaching Award, and 2015 Society of Marketing Advances Cengage Pride/ Ferrell Innovations in Teaching Award. His teaching experience includes Marketing Research, New Product Development, Decision Processes, and Digital Marketing. Elliott"s classes use experiential learning to engage and challenge students to be prepared for careers in marketing and entrepreneurship. New technologies including 3D printing and eye-tracking are integrated into the classroom so that students can experience cutting edge marketing and innovation tools. Elliott received his Ph.D. in Design Science from the University of Michigan where he studied the interaction of marketing, product design, and consumer perceptions. Elliott"s research has also investigated marketing pedagogy, online consumer product reviews, aging consumer groups, and perceptions of product usability. His research has been published in Marketing Education Review and presented at national marketing conferences of the American Marketing Association, the Society for Judgment and Decision Making, Marketing Management Association, and the Society of Marketing Advances.

Education

BBA: University of Michigan Ann Arbor, MI, To Present (Marketing)

Ph D: University of Michigan Ann Arbor, MI, 2013 (Design Science)

Research and Practice Interests

Product Judgments and Decision Making Consumer Behavior Product Design and Development Aging Consumers Digital Product Reviews and Evaluations

Publications

Other Publications

Manzon, Elliott (2017. ) Creating Student Engagement: The Kickstarter Active Learning Project .27 (2 ) , Marketing Education Review

Presentations

Invited Presentations

Manzon, Elliott (02-18-2017. ) In-class Experiential Learning in a New Product Development Class .2017 American Marketing Association Winter Conference, American Marketing Association, Orlando, Florida. Conference. . Level:International

Manzon, Elliott (2013. ) The Influence of Product Design on Consumer Perceptions .University of Michigan Decision Consortium, University of Michigan, Ann Arbor, MI. Seminar. .

Honors and Awards

2018 Dean"s List of Teaching Excellence Received each semester Fall 2013 - Present Level:College Type:Teaching

04-11-2018 Drew & Wendy Boyd Breakthrough in Innovative Teaching Excellence Award The award is for innovative teaching breakthroughs and new pedagogies and/or technologies and techniques in graduate and/or undergraduate courses. Level:College Type:Teaching

10-27-2017 Teaching Excellence Award Excellence in teaching in greater Cincinnati Level:Local Type:Teaching

09-21-2017 AxcessCapon Teaching Innovation Competition Winner The competition is intended to foster advancement in the teaching of marketing by recognizing marketing educators who have designed and implemented effective pedagogical innovations Level:International Type:Teaching

06-13-2017 Faculty Development Grant Level:College Type:Teaching

04-19-2017 Innovative Uses of Technology in Teaching Award This award seeks to honor an individual faculty member who has applied technology in innovative and effective ways to enhance teaching and to improve student learning Level:University Type:Teaching

09-2016 AxcessCapon Teaching Innovation Competition Runner-up Finalist Level:National Type:Teaching

04-2016 E-Learning Champion Level:University Type:Teaching

11-06-2015 Cengage Pride-Farrell Innovations in Teaching Award Level:International Type:Teaching

09-25-2015 Faculty-Led Study Abroad Mentoring Grant Level:College Type:Service, University

11-02-2012 Outstanding Graduate Student Instructor Award Nomination Level:University Type:Teaching

10-08-2012 Rackham Graduate Student Research Grant Level:University Type:Scholarship/Research

06-2011 KCP Future Faculty Fellowship Level:State Type:Teaching

Service

UC Serves Day Volunteering Volunteer Type:Community Service Level:Public -05-18-2017

University of Cincinnati Innovative Uses of Technology in Teaching Award (Judge submitted manuscripts for teaching competition ) Competition Judge Type:University Level:University -01-2018

American Marketing Association - University of Cincinnati Chapter (Advise UC chapter of the American Marketing Association. ) Faculty Advisor Type:Departmental Service Level:Department 02-2015

Presented Teaching Innovations at Accounting Department Faculty Retreat Presenter Type:Departmental Service Level:Department 08-26-2018 -08-26-2018

UPT Meeting (Represented marketing department for creation of MKTG 2098 Topics in Marketing honors class ) Attendee, Meeting Type:Departmental Service Level:Department -01-01-2018

Marketing Research Presentations on MS Recruitment Attendee, Meeting Type:Departmental Service Level:Department -12-06-2017

UC American Marketing Association Regional Conference Faculty Advisor Type:Departmental Service Level:Department -11-04-2017

Academic Misconduct Forum Attendee, Meeting Type:Departmental Service Level:Department -06-22-2017

Faculty Development Committee Committee Member Type:University/College Service Level:University 09-01-2018

Faculty Resource Sub-committee of the LCB Honors Curriculum Committee Committee Member Type:University/College Service Level:University 07-2018

Honors Program Planning Attendee, Meeting Type:University/College Service Level:University 10-2017

Teaching Excellence Committee Committee Member Type:University/College Service Level:University 08-2016

New Building Attic Space Planning Meeting Attendee, Meeting Type:University/College Service Level:University -01-24-2018

Active Learning Classroom Promotional Video Presenter Type:University/College Service Level:University -11-2017

Business Education Jam Session Attendee, Meeting Type:University/College Service Level:University -11-2017

College Student Grievance Review Committee (Sit on committee for academic misconduct cases ) Committee Member Type:University/College Service Level:University 09-2015 -05-2016

Marketing Education Review Reviewer, Ad Hoc Reviewer Type:Prof. Org. Level:Service to Professional Associations 11-2016

American Marketing Association Ad Hoc Competition Judge Type:Prof. Org. Level:Service to Professional Associations 03-2016

Design Science - An International Journal Reviewer, Ad Hoc Reviewer Type:Prof. Org. Level:Service to Professional Associations 2015

Marketing Management Association Teaching Innovation Competition (Judge for the Marketing Management Association Teaching Innovation Competition. Judge manuscripts in first round, then judge finalists" presentations at conference. ) Competition Judge & Paper Reviewer Type:Prof. Org. Level:Service to Professional Associations 07-2018 -09-2018

Society for Marketing Advances Annual Conference (Review conference submission ) Reviewer, Conference Paper Type:Prof. Org. Level:Service to Professional Associations -07-2018

Professional Affiliation

05-2016: Member Marketing Management Association, International

01-2015: University of Cincinnati Chapter Advisor American Marketing Association, International

2015: Society for Marketing Advances, International

Courses Taught

GREATEST PRODUCT FAILURES

MARKETING RESEARCH

MARKETING RESEARCH

MARKETING RESEARCH

NEW PRODUCT DEVELOP

NEW PRODUCT DEVELOP

NEW PRODUCT DEVELOP

NEW PRODUCT DEVELOP

NEW PRODUCT DEVELOP

MARKETINGRESEARCH

MARKETINGRESEARCH

MARKETINGRESEARCH

MARKETINGRESEARCH

EMARKETING

NEW PRODUCT DEVELOP

NEW PRODUCT DEVELOP

NEW PRODUCT DEVELOP

NEW PRODUCT DEVELOP

IND STUDY IN MKTG

MARKETING RESEARCH

MARKETING RESEARCH

MARKETING RESEARCH

MARKETING RESEARCH

NEW PRODUCT DEVELOP

New Product Development

New Product Development

New Product Development

New Product Development

Marketing Research

Marketing Research

New Product Development

New Product Development

New Product Development

New Product Development

New Product Development

New Product Development

MARKETING RESEARCH

MARKETING RESEARCH

MARKETING RESEARCH

New Product DEVELOP

Marketing Research

MARKETING RESEARCH

NEW PRODUCT DEVELOP

NEW PRODUCT DEVELOP

New Product Development

Marketing Research

Marketing Research

Marketing Research

Marketing Research

Faculty Development Activities

11-08-2017 -11-11-2017 Society for Marketing Advances Annual Conference The Society for Marketing Advances (SMA) is a premier marketing association that hosts an annual conference that brings together marketing educators and professionals from the United States and abroad., Society for Marketing Advances Louisville, Kentucky, United States Type:Conference Attendance

09-19-2017 -09-21-2017 Marketing Management Association Fall Educator"s Conference The MMA has a history of showcasing cutting-edge marketing thought. The Fall Educators’ Conference is designed for academics to share knowledge in teaching effectiveness and ideas for professional development., Pittsburgh, PA, USA Type:Conference Attendance

04-29-2017 -04-29-2017 Faculty Teaching Skills Development Seminar Series - Innovations in Teaching Lindner Center for Instructional Design Cincinnati, Ohio, United States Type:Seminar

03-31-2017 -04-01-2017 Marketing Camp University of Cincinnati Cincinnati, Ohio, United States Type:Workshop

11-04-2016 -11-06-2016 Society for Marketing Advances Annual Conference San Antonio, Texas, US Type:Conference Attendance

09-23-2016 -09-23-2016 Honors Seminar Development Workshops University Honors Program Cincinnati, OH, US Type:Workshop

09-20-2016 -09-20-2016 Intellectual Property - Protecting Your Valuable Business Ideas and Creations Cincinnati Product Development and Management Association Cincinnati, OH, US Type:Seminar

09-14-2016 -09-16-2016 Marketing Management Association Annual Fall Conference Marketing Management Association Providence, RI, US Type:Conference Attendance

07-21-2016 -07-21-2016 NewCo Cincinnati Showcase of the people and companies who are making Cincinnati a global destination for entrepreneurial success., NewCo Cincinnati, OH, US Type:Conference Attendance

06-22-2016 -06-22-2016 First Batch - America"s First and Only Tangible Products Business Acccelerator Cincinnati Product Development and Management Association Cincinnati, OH, US Type:Seminar

04-15-2016 -04-16-2016 University of Cincinnati Marketing Camp University of Cincinnati Marketing Department Cincinnati, Ohio, United States Type:Workshop

04-07-2016 -04-07-2016 Fuse 2016 Cintrifuse Cincinnati, OH, US Type:Seminar

03-17-2016 -03-19-2016 American Marketing Association International Collegiate Conference 2016 New Orleans, LA, US Type:Conference Attendance

01-27-2016 -01-27-2016 Academy for Teaching and Learning Showcase 2016 Academy for Teaching and Learning Cincinnati, OH, US Type:Conference Attendance

09-23-2015 -09-23-2015 Teaming with Technology for a Community Challenge Design Thinking Cincinnati Cincinnati, OH, US Type:Workshop

08-06-2015 -08-06-2015 The New Science of Product Development Cincinnati Product Development and Management Association Cincinnati, OH, US Type:Workshop

04-14-2015 -04-14-2015 Empathy Begins with YOU! Design Thinking Cincinnati Cincinnati, OH, US Type:Workshop

03-18-2015 -03-21-2015 American Marketing Association International Collegiate Conference American Marketing Association New Orleans, LA, US Type:Conference Attendance

02-24-2015 -02-24-2015 Advanced Blackboard Training Center for Instructional Design Cincinnati, OH, US Type:Tutorial

02-13-2015 -02-15-2015 American Marketing Association Winter Educators Conference American Marketing Association San Antonio, Texas, US Type:Conference Attendance

11-13-2014 -11-13-2014 Improv Meets Design: Design Thinking through an Improv Lens Design Thinking Cincinnati Cincinnati, OH, US Type:Workshop

02-21-2014 -02-21-2014 Vocal Health Lindner Teaching Committee Cincinnati, OH, US Type:Seminar

10-01-2013 -10-01-2013 Interbrand’s Best Global Brands 2013 Interbrand Cincinnati, OH, US Type:Seminar