Susan Powell Mantel

I am a Professor of Marketing at the Lindner College of Business. My background is in consumer behavior and marketing strategy and study human decision making in many areas including CB, Sales, and business to business settings. Specialties: Negotiation, Consumer Behavior, Decision Making

Ph D: University of Cincinnati 1994 (Marketing)

MBA: University of Cincinnati 1986 (Marketing)

Bachelor of Science: Bowling Green State University 1982

Investigators:Mantel, S.P.; Barchetti, A. 01-01-2021 -12-31-2021 Lindner College of Business 2021 Lindner Summer Research Grant Role:PI $2,500 Completed Type:Grant

Investigators:Mantel, S.P.; Neybert, E. 01-01-2022 -12-31-2022 Lindner College of Business 2022 Lindner Summer Research Grant Role:PI $2,500 Active Type:Grant Level:Local

Investigators:Mantel, Susan Powell; Harvey, Eric Stewart; Inks, Scott A.; Bad Format: 20160100 -06-30-2019 Provost Academic Excellence Grant --Center for Advancement of Digital Marketing and Analytics 300000 Type:Grant

Investigators:Mantel, Susan Powell 09-20-2016 -12-20-2016 ASPiRE Grant Program: Student Travel Support - Graduate "Social Media Attachment vs. Addiction: Distinction and Marketing Implications presented at SMA Annual Conference on November 3 2016 in Atlanta, GA 100.00 Funded

Investigators:Mantel, Susan Powell; Buselli, Mark Andrew; Worcel, Harry Michael 2013 -2013 Ball State Provost office Provost Immersive Learning Grant 22534

Investigators:Mantel, Susan Powell 2012 -2013 American Academy of Advertising 2012 AAA Research Fellowship 2000 Type:Sponsored Research

Investigators:Mantel, Susan Powell 2010 -2011 Junior Faucutly Research Support ASPIRE Grant Effectiveness of Emerging Media in Generating Brand Attitude and Loyalty 6000 Type:Sponsored Research

Investigators:Mantel, S.P.; Gaffney, D.R. 01-01-2020 -12-31-2020 Lindner College of Business 2020 Lindner Summer Research Grant Role:PI $2,500 Completed Type:Grant Level:University

Peer Reviewed Publications

Barchetti, A., E. Neybert, S.P. Mantel, F.R. Kardes (2022. ) The Half-Truth Effect and Its Implications for Sustainability.Sustainability , , 14 ,6943 More Information

VanMeter-Brown, R., H. Syrdal, S.P. Mantel, D.B. Grisaffe, and E.T. Nesson (2019. ) If You Want More Than Just ‘Likes,’ Attachment Is Better Than Attitude .Keller Center Research Report, , 12 (3 ) ,6

VanMeter, R., H. Syrdal, S.P. Mantel, D.B. Grisaffe, and E.T. Nesson (2018. ) Don’t Just ‘Like’ Me, Promote Me: How Attachment and Attitude Influence Brand related Behaviors on Social Media.Journal of Interactive Marketing, , 43 (August ) ,83 More Information

Borna, S.; S.P. Mantel; S. Sharma (2016. ) Faculty Portfolio Analysis Revised .Journal of Higher Education Theory and Practice, , 13 (3 ) ,30-42

Deval, H., S.P. Mantel, S. Posavac, F. Kardes (2013. ) Flexible Inferences: How Naïve Theory Activation Leads Consumers to Draw Different Conclusions from the Same Information.ournal of Consumer Research, , 39 (6 ) ,1185-1201 More Information

Cronley, M., S.P. Mantel, and F. Kardes (2010. ) Effects of accuracy motivation and need to evaluate on mode of attitude formation and attitude behavior consistency.Journal of Consumer Psychology, , 20 (3 ) ,274-281 More Information

Cox, A., D. Cox, and S.P. Mantel (2010. ) Consumer Response to Drug Risk Information: The Role of Positive Affect.Journal of Marketing, , 74 (July ) ,31-44 More Information

Mantel, S.P., Mohan V. Tatikonda and Ying Liao (2006. ) A Behavioral Study of Supply Manager Decision-Making: Factors Influencing Make vs. Buy Evaluation.Journal of Operations Management, , 24 (6 ) ,822-833 More Information

Mantel, S.P. (2005. ) Choice or Perception: How Affect Influences Ethical Choices Among Sales People.Journal of Personal Selling and Sales Management, , 25 (1 ) ,43-55 More Information

Mantel, S.P. and J. Kellaris (2003. ) Cognitive Determinants of Consumers' Time Perceptions: The Impact of Resources Required and Available.Journal of Consumer Research, , 29 (4 ) ,531-538 More Information

Mantel, S.P., E.B. Pullins, D.A. Reid, and R.E. Buehrer (2002. ) A Realistic Sales Experience: Providing Feedback by Integrating Buying, Selling, and Managing Experiences.Journal of Personal Selling and Sales Management, , 22 (1 ) ,33-40 More Information

Machleit, K.A. and S.P. Mantel (2001. ) Emotional Response and Shopping Satisfaction: Moderating Effects of Shopper Attributions.Journal of Business Research, , 54 (2 ) ,1-10 More Information

Machleit, K.A., S. Eroglu, and S.P. Mantel (2000. ) Perceived Retail Crowding and Shopping Satisfaction: What Modifies this Relationship?.Journal of Consumer Psychology, , 9 (1 ) ,29-42 More Information

Mantel, S.P. and F.R. Kardes (1999. ) The Role of Direction of Comparison, Attribute-Based Processing, and Attitude-Based Processing in Consumer Preference.Journal of Consumer Research, , 25 (4 ) ,335-352 More Information

Sanbonmatsu, D., S. Posavac, F. Kardes, and S.P. Mantel (1998. ) Selective Hypothesis Testing.Psychonomic Bulletin and Review, , 5 (2 ) ,197-220 More Information

Kellaris, J.J. and S.P. Mantel (1996. ) Shaping Time Perceptions with Background Music: The Effect of Congruity and Arousal on Estimates of Ad Durations.Psychology & Marketing, , 13 (5 ) ,501-515 More Information

Mantel, S.J., G. Rosegger, and S.P. Mantel (1995. ) Managing Technology at the Indianapolis 500.Technological Forecasting and Social Change: An International Journal, , 48 ,59-76 More Information

Mantel S.P., J. Kellaris (2023. ) Bilingual Signs: How Language Influences Shoppers .Interdisciplinary Journal of Signage and Wayfinding, ,

Mantel S.P., T. Montag, F. Kardes, and A. Barchetti (2022. ) Malleable Effects of Positive Affect on Cognitive Flexibility and Omission Neglect .Frontiers in Psychology, , 13:992489 ,

Malleable Effects of Positive Affect on Cognitive Flexibility and Omission Neglect

Other Publications

Hittler, Jeffery J.; Mantel, Susan Powell; Wright, Benjamin K Courtyard by Marriott: Creating a Social Media Campaign for Unique Hotel Model . Case Research Journal

Mantel, Susan Powell; Isen, Alice; Montag-Smit, Tamara A.; Kardes, Frank Ignorance is bliss, but bliss does not imply ignorance: The effects of positive affect on omission detection in multiattribute evaluation . Journal of Consumer Psychology

Deval, H; Mantel, Susan Powell; Kardes, Frank; Posavac, S S (02-2010. ) Consumer Inferences and Heuristic Flexibility . Proceedings of the Society for Consumer Psychology

Hood, K; Schumann, D W; Mantel, Susan Powell; Arnold, D (03-25-2009. ) Direct to Consumer Advertising: A Business Ethics Perspective on Current Research . Proceedings of the Academy of Advertising

Cronley, M L; Mantel, Susan Powell; Kardes, F R (02-2008. ) Spontaneous versus Non-Spontaneous Attitude Formation . Proceedings of the Society for Consumer Psychology

Mantel, Susan Powell; Kardes, Frank; Isen, A; Herr, P (02-2006. ) Effects of Positive Affect on Omission Detection in the Multiattribute Evaluation and Ambiguity Aversion . Proceedings for Society for Consumer Psychology conference

Liao, Y; Mantel, Susan Powell (03-2004. ) An Empirical Study on Outsourcing Decision Making: A Strategic Perspective . Institute for Supply Management

Kellaris, J J; Mantel, Susan Powell (2003. ) The Impact of Motivation on Judgmental Accuracy In Easy versus Difficult Time Estimation Tasks . American Psychological Association

Book Chapter

Deval, Helen; Maria, Cronley L; Mantel, Susan Powell; Kardes, Frank (2016 ) Naïve Theories about Marketing and Consumption in Consumer Inference New York, Routledge: Taylor and Francis Group

Mantel, Susan Powell; Maria, Cronley L.; Cohen, Jeffrey Lance; Kardes, Frank (2015 ) Resistance to Electronic Word of Mouth as a Function of the Message Source and Context ME Sharp

Cronley, M; Kardes, F; Mantel, Susan Powell; Deval, H (2012 ) Improving the Predictive Power of Consumer research by Measureing Naturally-Occurring Judgments" Armonk, NY, in S. Posevac (ed.) "Cracking the Code: How Managers can Drive Profits by Leveraging Principles of consumer Psychology" ME Sharp

Han, X.; S.P. Mantel; F.R. Kardes (2018 ) Implications of Consumer Inference Processes for Understanding Branding Brand Touchpoints .Nova (Co-Author)

05-11-2012 Medical Reserve Corps Volunteer Recruitment Challenge (mentored a team of 5 students who created an IMC plan and won first place)

01-25-2012 2012 AAA Research Felloship Award

08-2007 Winner: Journal of Operations Management"s Best Paper Award

Judge MAXI Awards (advertising awards for Banking association) Panelist Type:Community Service Level:Public 2006

Society of Consumer Psychology (SCP) Membership committee Committee Chair Type:Prof. Org. Level:Service to Professional Associations 08-2012

Marketing Letters Reviewer, Ad Hoc Reviewer Type:Prof. Org. Level:Service to Professional Associations 2012

American Journal of Business Reviewer, Ad Hoc Reviewer Type:Prof. Org. Level:Service to Professional Associations 2011

Journal of Consumer Research Reviewer, Ad Hoc Reviewer Type:Prof. Org. Level:Service to Professional Associations 2002

Editorial Review Board Journal of Consumer Psychology Editorial Review Board Member Type:Prof. Org. Level:Service to Professional Associations 1999

Journal of Consumer Psychology Reviewer, Ad Hoc Reviewer Type:Prof. Org. Level:Service to Professional Associations 1994

Muncie Star (http://www.thestarpress.com/story/money/business/2016/01/23/namaste-and-work-out-yoga-growing-area-trend/78069812 ) Quoted in Media Type:Prof. Org. Level:Service to Professional Associations -01-01-2016

Tribune-Star, Terre Haute Quoted in Media Type:Prof. Org. Level:Service to Professional Associations -11-01-2015

WIBC, Indianapolis Quoted in Media Type:Prof. Org. Level:Service to Professional Associations -02-2014

The Town Talk: A Gannett Company, Alexandria, LA Quoted in Media Type:Prof. Org. Level:Service to Professional Associations -05-2013

WIBC, Indianapolis Quoted in Media Type:Prof. Org. Level:Service to Professional Associations -03-2013

WIBC, Indianapolis Quoted in Media Type:Prof. Org. Level:Service to Professional Associations -11-2012

WIBC, Indianapolis Quoted in Media Type:Prof. Org. Level:Service to Professional Associations -10-2012

WIBC - Radio Quoted in Media Type:Prof. Org. Level:Service to Professional Associations -08-2012

WIBC - Radio Quoted in Media Type:Prof. Org. Level:Service to Professional Associations -05-2012

WIBC - Radio Quoted in Media Type:Prof. Org. Level:Service to Professional Associations -05-2012

WIBC - Radio Quoted in Media Type:Prof. Org. Level:Service to Professional Associations -03-2012

WIBC - Radio Quoted in Media Type:Prof. Org. Level:Service to Professional Associations -03-2012

Daily News Quoted in Media Type:Prof. Org. Level:Service to Professional Associations -11-2011

WIBC - Radio Quoted in Media Type:Prof. Org. Level:Service to Professional Associations -11-2011

WIBC - Radio Quoted in Media Type:Prof. Org. Level:Service to Professional Associations -11-2011

WIBC - Radio Quoted in Media Type:Prof. Org. Level:Service to Professional Associations -10-2011

Indiana Bankers Association Reviewer, Ad Hoc Reviewer Type:Prof. Org. Level:Service to Professional Associations -04-2011

WIBC - Radio Quoted in Media Type:Prof. Org. Level:Service to Professional Associations -12-2010

WIBC -- radio Quoted in Media Type:Prof. Org. Level:Service to Professional Associations -11-2010

International Journal of Production Economics Reviewer, Ad Hoc Reviewer Type:Prof. Org. Level:Service to Professional Associations 2008 -2008

Journal of Retailing Reviewer, Ad Hoc Reviewer Type:Prof. Org. Level:Service to Professional Associations 2005 -2006

Journal of Operations Management Reviewer, Ad Hoc Reviewer Type:Prof. Org. Level:Service to Professional Associations 2005 -2005

Journal of Advertising Reviewer, Ad Hoc Reviewer Type:Prof. Org. Level:Service to Professional Associations 2004 -2004

Journal of Personal Selling and Sales Management Reviewer, Ad Hoc Reviewer Type:Prof. Org. Level:Service to Professional Associations 2002 -2004

Journal of Marketing Research Reviewer, Ad Hoc Reviewer Type:Prof. Org. Level:Service to Professional Associations 1999 -1999

2009: American Advertising Association, International

2002: Pi Sigma Epsilon, International

1994: Association for Consumer Research, International

1991: Society of Consumer Psychology, International

1991 -2009: American Marketing Associaition, International

E-MARKETING

02-21-2013 -02-22-2013 MHEC Regional Tuning Project Midwest Higher Education Commission St. Louis Type:Conference Attendance

11-29-2012 -11-30-2012 MHEC Regional Tuning Project Midwest Higher Education Commission St. Louis Type:Conference Attendance

10-04-2012 -10-07-2012 Association of consumer research ACR Vancouver, BC Type:Conference Attendance

09-20-2012 -09-21-2012 MHEC Regional Tuning Project Midwest Higher Education Commission St. Paul, MN Type:Conference Attendance

04-19-2012 -04-20-2012 MHEC Regional Tuning Project Midwest Higher Education Commission St. Louis Type:Conference Attendance

03-15-2012 -03-16-2012 MHEC Regional Tuning Project Midwest Higher Education Commission Chicago Type:Conference Attendance

02-16-2012 -02-17-2012 MHEC Regional Tuning Project Midwest Higher Education Commission St. Louis Type:Conference Attendance

02-08-2012 -02-01-2012 2012 Academic Chairpersons Conference Kansas State University Division of Continuing Education Orlando, FL Type:Conference Attendance

-01-20-2012 MHEC Regional Tuning Project Midwest Higher Education Commission Chicago Type:Conference Attendance

10-13-2011 -10-16-2011 2011 ACR North American Conference Association for Consumer Research St. Louis Type:Conference Attendance

02-24-2011 -02-27-2011 Society of Consumer Psychologist atlanta GA Type:Conference Attendance

-05-21-2010 Advertising and Consumr Psychology Conference Society of Consumer Psychology Vanderbilt University, Nashville, TN Type:Conference Attendance

02-25-2010 -02-28-2010 Society for Consumer Psychologists SCP St. Petersburg, FL Type:Conference Attendance

10-22-2009 -10-25-2009 Association of Consumer Research ACR Pitsburg, PA Type:Conference Attendance

Accepted Contributions

Rebecca VanMeter, Holly Syrdal, Susan Mantel, Douglas Grisaffe, Erik Nesson,  (Accepted). Don't Just "Like" Me, Promote Me: How Attachment and Attitude Influence Brand Related Behaviors on Social Media. Journal of Interactive Marketing.,

102H Carl H. Lindner Hall
Phone: 513-556-7075
Fax: 513-556-4891
mantelsp@ucmail.uc.edu