Frank Kardes

Frank Kardes

Professor

Professional Summary

Prof. Kardes is a recipient of the Distinguished Scientific Achievement Award of the Society for Consumer Psychology and is a Fellow of five professional societies. His research focuses on consumer persuasion, judgment, inference, and decision making. He has served on the editorial boards of Behavioral Marketing Abstracts, International Journal of Research in Marketing, Journal of Consumer Psychology, Journal of Consumer Research, Journal of Marketing Research, and Marketing Letters.

Education

Ph D, Indiana University 1986 (Psychology)

MA, University of Dayton 1982 (Psychology)

BS, St. Bonaventure University 1980 (Psychology )

Positions and Work Experience

- American Marketing Association,

- Fellow, American Psychological Association,

- Fellow, American Psychological Society ,

- Association for Consumer Research,

- Midwestern Psychological Association,

- Fellow, Society for Consumer Psychology ,

- Society for Experimental Social Psychology,

- Society for Judgment and Decision Making,

- Fellow, Society for Personality and Social Psychology ,

2008 - Associate Editor, Journal of Consumer Research,

2005 -2008 Donald E. Weston Professor of Marketing, University of Cincinnati ,

2007 -2007 Guest Editor, Journal of Marketing Research ,

2006 -2006 Guest Editor, Journal of Consumer Psychology ,

1993 -2005 Professor of Marketing, University of Cincinnati ,

1999 -2002 Associate Editor, Journal of Consumer Research,

1996 -1999 Editor, Journal of Consumer Psychology ,

1989 -1993 Associate Professor of Marketing, University of Cincinnati ,

1986 -1989 Assistant Professor of Management Science, Sloan School of Management, Massachusetts Institute of Technology,

Research Support

Investigators:Dinsmore, John; Machleit, Karen; Kardes, Frank; Vohs, Kathleen D.; 07-26-2011 Marketing Science Institute A Multi-dimensional Construct and Measurement Scale of Impulse Purchases 7667 Type:Grant Level:Private

Publications

Published Abstracts

Ewing, Douglas;Allen, Chris;Bryan Gibson;Kardes, Frank Attitudinal Conditioning and Contingency Awareness: an Examination in the Framework of the APE Model .[Abstract]

Shah, Esta;Clarkson, Joshua;Kardes, Frank;Wu, Ruomeng Do Consumers Become More Or Less Certain As They Age? How Cross-Cultural Differences in Perceived Self-Efficacy Impact the Effect of Age on Certainty .[Abstract]

Deval, Helene;Kardes, Frank Evaluative Judgment, Regulatory Focus and Order Effect .[Abstract]

Shah, Esta;Kardes, Frank;Wu, Ruomeng Should I Like Technical Information? The Opposite Effects of Technical Jargon on Consumer Judgments .[Abstract]

Ewing, Douglas;Deval, Helene;Han, Xiaoqi;Kardes, Frank;Pfeiffer, Bruce;Maria Cronley The Role of Temporal Construal in Omission Neglect .[Abstract]

Shah, Esta;Kardes, Frank;Wu, Ruomeng The Struggle isn"t Real: How Need for Cognitive Closure Moderates Inferences from Disfluency .[Abstract]

Niculescu, Mihai;Krishnan Palghat, Vijaykumar;Palmatier, Rob;Kardes, Frank “Proto-Trust: An Anchoring and Adjustment Perspective” .[Abstract]

Peer Reviewed Publications

Bechkoff, Jennifer, Vijaykumar Krishnan, Mihai Niculescu, Mary Lou Kohne, Robert W. Palmatier, and Frank R. Kardes (2009. ) The Role of Omission Neglect in Responses to Non-Gains and Non-Losses in Gasoline Price Fluctuations .Journal of Applied Social Psychology, , 39 (5 ) ,1191-1200

Palmatier, Robert W., Cheryl Burke Jarvis, Jennifer R. Bechkoff, and Frank R. Kardes (2009. ) The Role of Customer Gratitude in Relationship Marketing .Journal of Marketing, , 73 (September ) ,1-18

Other Publications

Wright, Scott A.; Clarkson, Joshua J.; Kardes, Frank R. (2018. ) Circumventing Resistance to Novel Information: Piquing Curiousity through Strategic Information Revelation .76 , Journal of Experimental Social Psychology

Wright, Scott; Clarkson, Joshua; Kardes, Frank (2018. ) Circumventing resistance to novel information: Piquing curiosity through strategic information revelation .76 , Journal of Experimental Social Psychology

Sundar, Aparna; Dinsmore, John B.; Paik, Sung-Hee Wendy; Kardes, Frank R. (2017. ) Metaphorical Communication, Self-Presentation, and Consumer Inference in Service Encounters .72 (1 ) , Journal of Business Research

Otto, Ashley S.; Clarkson, Joshua; Kardes, Frank (2016. ) Decision sidestepping: How the motivation for closure prompts individuals to bypass decision making .111 (1 ) , Journal of Personality and Social Psychology

Puligadda, Sanjay; Kardes, Frank R.; Cronley, Maria L. (2016. ) Positive Affectivity as a Predictor of Consumers" Propensity to be Brand Loyal .23 (2 ) , Journal of Brand Management

Sundar, Aparna; Kardes, Frank; Wright, Scott A. (2015. ) The Influence of Repetitive Health Messages and Sensitivity to Fluency on the Truth Effect in Advertising .44 (4 ) , Journal of Advertising

Iacobucci, Dawn; Posavac, Steven S.; Kardes, Frank; Schneider, Matthew J.; Popovich, Deidre L. (2015. ) The Median Split: Robust, Refined, and Revived .25 (4 ) , Journal of Consumer Psychology

Sundar, Aparna; Kardes, Frank R. (2015. ) The Role of Perceived Variability and the Health Halo Effect in Nutritional Inferences and Consumption .32 (5 ) , Psychology & Marketing

Clarkson, Joshua; Chambers, John R.; Hirt, Edward R.; Otto, Ashley; Kardes, Frank; Leone, Christopher; (2015. ) The self-control consequences of political ideology .112 (27 ) , Proceedings of the National Academy of Sciences

Iacobucci, Dawn; Posavac, Steven S.; Kardes, Frank; Schneider, Matthew J.; Popovich, Deidre L. (2015. ) Toward a More Nuanced Understanding of the Statistical Properties of a Median Split . Journal of Consumer Psychology

Sundar, Aparna; Kardes, Frank; Machleit, Karen; Flanigan, Lauren (2014. ) Color Harmony on Perceived Variety and Consumption Estimates . Advances in Consumer Research

Pfeiffer, Bruce E.; Deval, Helen; Kardes, Frank R.; Ewing, Douglas R.; Han, Xiaoqi; Cronley, Maria L. (2014. ) Effects of Construal Level on Omission Detection and Multiattribute Evaluation . Psychology & Marketing

Hernandez, Jose; Han, Xiaoqi; Kardes, Frank R. (2014. ) Effects of the Perceived Diagnosticity of Presented Attribute and Brand Name Information on Sensitivity to Missing Information .67 (5 ) , Journal of Business Research

Pfeiffer, Bruce E.; Deval, Helen; Kardes, Frank R.; Hirt, Edward R.; Fennis, Bob M. (2014. ) No Product is Perfect: The Positive Influence of Acknowledging the Negative . Thinking and Reasoning

Silvera, David H.; Pfeiffer, Bruce E.; Kardes, Frank R.; Rae, Ashley; Goss, R. Justin (2014. ) Using Imagine Instructions to Induce Consumers to Generate Ad-Supporting Content .67 (7 ) , Journal of Business Research

Puligadda, Sanjay; Cronley, Maria L.; Kardes, Frank R. (2013. ) Effects of Advertising Cues on Brand Extension Evaluation: A Global versus Focused Processing Style Account .20 (6 ) , Journal of Brand Management

Deval, Helen; Mantel, Susan P.; Kardes, Frank R.; Posavac, Steven S. (2013. ) How Naive Theories Drive Opposing Inferences from the Same Information .39 (6 ) , Journal of Consumer Research

Wright, Scott; Hernandez, Jose; Sundar, Aparna; Dinsmore, John; Kardes, Frank R. (2013. ) If it Tastes Bad it Must Be Good: Naïve Theories and the Marketing Placebo Effect .30 (2 ) , International Journal of Research in Marketing

Kardes, Frank R. (2013. ) Selective versus Comparative Processing .23 (1 ) , Journal of Consumer Psychology

Wright, Scott; Manolis, Chris; Brown, Drew; Guo, Xiaoning; Dinsmore, John; Chiu, C.-Y. Peter; Kardes, Frank R. (2012. ) Construal Level Mind-Sets and the Perceived .23 (1 ) , Marketing Letters

Sanbonmatsu, David M.; Mazur, Dominika; Pfeiffer, Bruce E.; Kardes, Frank R.; Posavac, Steven S. (2012. ) The Less the Public Knows the Better? The Effects of Increased Knowledge on Celebrity Evaluations .34 (6 ) , Basic and Applied Social Psychology

Dinsmore, John; Wright, Scott; Dugan, Riley; Kardes, Frank Price Fairness and The Placebo Effect in Marketing . Atlantic Marketing Association

Wright, Scott; Manolis, Chris; Brown, Drew; Guo, Xiaoning; Dinsmore, John; Chiu, Peter; Kardes, Frank (2012. ) Construal-level Mind-sets and the Perceived Validity of Marketing Claims .23 (1 ) , Marketing Letters

Sanbonmatsu, David M.; Vanous, Sam; Hook, Christine; Posavac, Steven S.; Kardes, Frank R. (2011. ) Whither the Alternatives: Determinants and Consequences of Selective versus Comparative Judgmental Processing .17 (4 ) , Thinking & Reasoning

Kardes, Frank; Posavac, Steven S; Brakus, Josko (2010. ) Focus Induced Tunnel Vision in Managerial Judgment and Decision Making: The Peril and the Antidote . Organizational Behavior and Human Decision Processes

Kardes, Frank; Cronley, Maria L; Mantel, Susan Powell (2010. ) Effects of Accuracy Motivation and Need to Evaluate on Mode of Attitude Formation and Attitude- Behavior Consistency . Journal of Consumer Psychology

Kardes, Frank; Posavac, Steven S; Herzenstein, Michal; Sundaram, Suresh (2010. ) Profits and Halos: The Role of Firm Profitability Information in Consumer Inference . Journal of Consumer Psychology

Kardes, Frank; Puligadda, Sanjay; Grewal, Rajdeep; Rangaswamy, Arvind (2010. ) The Role of Idiosyncratic Attribute Evaluation in Mass Customization . Journal of Consumer Psychology

Kardes, Frank; Han, Xiaoqi; Bechkoff, Jennifer (2009. ) The Role of Vivid Imagery and Concrete Verbal Information in Omission Detection and Persuasion . Proceedings of the American Marketing Association/ American Marketing Association

Bechkoff, Jennifer Kat; Krishnan Palghat, Vijaykumar; Niculescu, Mihai; Kohne, Mary Lou; Palmatier, Rob; Kardes, Frank (2009. ) The Role of Omission Neglect in Responses to Non-Gains and Non-Losses in Gasoline Price Fluctuations . Journal of Applied Social Psychology

Kardes, Frank; Palmatier, Rob; Jarvis, Cheryl Burke; Bechkoff, Jennifer Kat The Role of Customer Gratitude in Relationship Marketing . Journal of Marketing

Krishnan, Vijaykumar; Kellaris, James; Kardes, Frank; Pan, Wei; (2009. ) Hearing, Remembering, and Branding: Guidelines for Creating Sonic Logos . Society for Consumer Psychology

Allen, Chris; Kardes, Frank; Ewing, Douglas (2008. ) Conditioning Implicit and Explicit Brand Attitudes Using Celebrity Affiliates . Advances in Consumer Research: Vol. XXXV

Palmatier, Rob; Jarvis, Cheryl; Bechkoff, Jennifer Kat; Kardes, Frank The Role of Customer Gratitude in Relationship Marketing Effectiveness .

Kardes, Frank; Pfeiffer, Bruce; Bechkoff, Jennifer Kat Omission Neglect in Consumer Judgment and Choice . Journal of Current Issues in Finance, Business and Economics

Kardes, Frank; Fennis, Bob M.; Hirt, Edward R.; Tormala, Zakary L.; Bullington, Brian (2007. ) The Role of the Need for Cognitive Closure in the Effectiveness of the Disrupt-then-Reframe Influence Technique .34 , Journal of Consumer Research

Sivadas, Eugene; Kim, John; Holmes, Terrence L.; Kardes, Frank (2006. ) Approach and Avoidance Motivations in Online Auctions .3 (4 ) , International Journal of Internet Marketing and Advertising

Kardes, Frank; Cronley, Maria L.; Kim, John (2006. ) Construal-Level Effects on Preference Stability, Preference-Behavior Correspondance, and the Suppression of Competing Brands .16 (2 ) , Journal of Consumer Psychology

Kardes, Frank; Posavac, Steven S.; Silvera, David H.; Cronley, Maria L.; Sanbonmatsu, David M.; Schertzer, Susan; Miller, Felicia; Herr, Paul M.; Chandrashekaran, Murali (2006. ) Debiasing Omission Neglect .59 (6 ) , Journal of Business Research

Kardes, Frank (2006. ) When Should Consumers and Managers Trust Their Intuition? .16 (1 ) , Journal of Consumer Psychology

Cronley, Maria L.; Posavac, Steven S.; Meyer, Tracy; Kardes, Frank; Kellaris, James (2005. ) A Selective Hypothesis Testing Perspective on Price-Quality Inference and Inference-Based Choice .15 (2 ) , Journal of Consumer Psychology

Posavac, Steven; Kardes, Frank; Sanbonmatsu, David M.; Fitzsimons, Gavan J. (2005. ) Blissful Insularity: When Brands are Judged in Isolation from Compeitors .16 (2 ) , Marketing Letters

Silvera, David H.; Kardes, Frank; Harvey, Nigel; Cronley, Maria L.; Houghton, David C. (2005. ) Contextual Influences on Omission Neglect in the Fault Tree Paradigm .15 (2 ) , Journal of Consumer Psychology

Posavac, Steven S.; Sanbonmatsu, David M.; Kardes, Frank; Fitzsimons, Gavan J. (12-2004. ) The Brand Positivity Effect: When Evaluation Confers Preference .31 (December ) , Journal of Consumer Research

Hirt, Edward R.; Kardes, Frank; Markman, Keith D. (2004. ) Activating a Mental Simulation Mind-Set Through Generation of Alternatives: Implications for Debiasing in Related and Unrelated Domains .40 (May ) , Journal of Experimental Social Psychology

Kardes, Frank; Posavac, Steven S.; Cronley, Maria L. (2004. ) Consumer Inference: A Review of Processes, Bases, and Judgement Contexts .14 (3 ) , Journal of Consumer Psychology

Kardes, Frank; Cronley, Maria L.; Kellaris, James; Posavac, Steven S. (09-2004. ) The Role of Selective Information Processing in Price-Quality Inference .31 (September ) , Journal of Consumer Research

Grewal, Rajdeep; Mehta, Raj; Kardes, Frank (02-2004. ) The Timing of Repeat Purchases of Consumer Durable Goods: The Role of the Functional Bases of Consumer Attitudes .41 (February ) , Journal of Marketing Research

Kardes, Frank; Sanbonmatsu, David M. (2003. ) Omission Neglect: The Importance of Missing Information .27 (2 ) , Skeptical Enquirer

Sanbonmatsu, David M.; Kardes, Frank; Houghton, David C.; Ho, Edward A.; Posavac, Steven S. (2003. ) Overestimating the Importance of the Given Information in Multiattribute Consumer Judgement .13 (3 ) , Journal of Consumer Psychology

Zhang, Shi; Kardes, Frank; Cronley, Maria L. (2002. ) Comparative Advertising: Effects of Structural Alignability on Target Brand Evaluation .12 (4 ) , Journal of Consumer Psychology

Kardes, Frank; Sanbonmatsu, David M.; Cronley, Maria L.; Houghton, David C. (2002. ) Consideration Set Overvaluation: When Impossibly Favorable Ratings of a Set of Brands Are Observed .12 (4 ) , Journal of Consumer Psychology

Kardes, Frank; Chandreshekaran, Murali; Kellaris, James (2002. ) Preference Construction and Reconstruction . Experimental Business Research, Kluwer Press

Fitzsimons, Gavan J.; Hutchinson, J. Wesley; Alba, Joseph W.; Chartrand, Tanya L.; Huber, Joel; Kardes, Frank; Menon, Geeta; Raghubir, Priya; Russo, J. Edward; Shiv, Baba; Tavassoli, Nader; Williams, Patti (08-2002. ) Non-Conscious Influences on Consumer Choice .13 (August ) , Marketing Letters

Kardes, Frank; Cronley, Maria L.; Pontes, Manuel C.; Houghton, David C. (2001. ) Down the Garden Path: The Role of Conditional Inference Processes in Self-Persuasion .11 (3 ) , Journal of Consumer Psychology

Muthukrishnan, A. V.; Kardes, Frank (06-2001. ) Persistent Preferences for Product Attributes: The Effects of Initial Choice Context and Uninformative Experience .28 (June ) , Journal of Consumer Research

Grewal, Rajdeep; Mehta, Raj; Kardes, Frank (05-2000. ) The Role of the Social-Identity Function of Attitudes in Consumer Innovativeness and Opinion Leadership .21 (May ) , Journal of Economic Psychology

Houghton, David C.; Kardes, Frank; Mathieu, Anne; Simonson, Itamar (05-1999. ) Correction Processes in Consumer Choice .10 (May ) , Marketing Letters

Lee, Hanjoon; Herr, Paul M.; Kardes, Frank; Kim, Chankon (05-1999. ) Motivated Search: Effects of Choice Accountibility, Issue Involvement, and Prior Knowledge on Information Acquisition and Use .45 (May ) , Journal of Business Research

Kardes, Frank; Mantel, Susan Powell (03-1999. ) The Role of Direction of Comparison, Attribute-Based Processing, and Attitude-Based Processing in Consumer Preference .25 (March ) , Journal of Consumer Research

Houghton, David C.; Kardes, Frank (08-1998. ) Market Share Overestimation and the Noncomplementarity Effect .9 (August ) , Marketing Letters

Sanbonmatsu, David M.; Posavac, Steven S.; Kardes, Frank; Mantel, Susan P. (06-1998. ) Selective Hypothesis Testing .5 (June ) , Psychonomic Bulletin & Review

Sanbonmatsu, David M.; Kardes, Frank; Posavac, Steven S.; Houghton, David C. (03-1997. ) Contextual Influences on Judgement Based on Limited Information .69 (March ) , Organizational Behavior and Human Decision Processes

Kardes, Frank (1996. ) In Defense of Experimental Consumer Psychology .5 (3 ) , Journal of Consumer Psychology

Kim, John; Allen, Chris; Kardes, Frank (08-1996. ) An Investigation of the Mediational Mechanisms Underlying Attitudinal Conditioning .33 (August ) , Journal of Marketing Research

Allen, Chris; Kardes, Frank; Kim, John (08-1996. ) An Investigation of the Mediational Mechanisms Underlying Attitudinal Conditioning . Journal of Marketing Research

Kellaris, James; Kardes, Frank; DiNovo, Theresa (1995. ) Exploring the Boundaries of the Framing Effect: Moderating Roles of Disparate Expected Values and Perceived Costs ofJudgmental Errors .6 (July ) , Marketing Letters

Kim, John; Lim, Jeen-Su; Kardes, Frank (03-1994. ) Moderating Effects of Prior Knowledge on the Perceived Diagnosticity of Beliefs Derrived from Implicit versus Explicit Product Claims .29 (March ) , Journal of Business Research

Kardes, Frank; Sanbonmatsu, David M. (1993. ) Direction of Comparison, Expected Feature Correlation, and the Set-Size Effect in Preference Judgment .2 (1 ) , Journal of Consumer Psychology

Allen, Chris; Kardes, Frank; Pontes, Manuel (1993. ) Effects of Multiple Measurement Operations on Consumer Judgment: Measurement Reliability or Reactivity? . Advances in Consumer Research: Vol. XX

Kardes, Frank; Kalyanaram, Gurumurthy; Chandrashekaran, Murali; Dornoff, Ronald J. (06-1993. ) Brand Retrieval, Consideration Set Composition, Consumer Choice and the Pioneering Advantage .20 (June ) , Journal of Consumer Research

Stayman, Douglas M.; Kardes, Frank (1992. ) Spontaneous Inference Processes in Advertising: Effects of Need for Cognition and Self-Monitoring on Inference Generation and Utilization .1 (2 ) , Journal of Consumer Psychology

Comer, James M.; Kardes, Frank; Sullivan, Amy K. (08-1992. ) Multiple Deescalating Requests, Statistical Information, and Compliance: A Field Experiment .22 (August ) , Journal of Applied Social Psychology

Kardes, Frank; Kalyanaram, Gurumurthy (08-1992. ) Order-of-Entry Effects on Consumer Memory and Judgment: An Information Integration Perspective .29 (August ) , Journal of Marketing Research

Sanbonmatsu, David M.; Kardes, Frank; Herr, Paul M. (02-1992. ) The Role of Prior Knowledge and Missing Information in Multiattribute Evaluation .51 (February ) , Organizational Behavior and Human Decision Processes

Allen, Chris; Kardes, Frank (1991. ) Perceived Variability and Inferences About Brand Extensions . Advances in Consumer Research: Vol. XVIII

Sanbonmatsu, David M.; Kardes, Frank; Sansone, Carol (1991. ) Remembering Less and Inferring More: The Effects of the Timing of Judgment on Inferences about Unknown Attributes .61 (October ) , Journal of Personality and Social Psychology

Herr, Paul M.; Kardes, Frank; Kim, John (03-1991. ) Effect of Word-of-Mouth and Product-Attribute Information on Persuasion: An Accessibility-Diagnosticity Perspective .17 (March ) , Journal of Consumer Research

Sanbonmatsu, David M.; Kardes, Frank; Gibson, Bryan D. (02-1991. ) The Role of Specific Attributes and Overall Evaluations in Comparative Judgment .48 (February ) , Organizational Behavior and Human Decision Processes

Venkatraman, Meera P.; Marlino, Deborah; Kardes, Frank; Sklar, Kimberly B. (1990. ) The Interactive Effects of Message Appeal and Individual Differences on Information Processing and Persuasion .7 (Summer ) , Psychology & Marketing

Sanbonmatsu, David M.; Kardes, Frank (12-1988. ) The Effects of Physiological Arousal on Information Processing and Persuasion .15 (December ) , Journal of Consumer Research

Kardes, Frank (1988. ) A Nonreactive Measure of Inferential Beliefs .5 (Fall ) , Psychology & Marketing

Kardes, Frank (09-1988. ) Spontaneous Inference Processes in Advertising: The Effects of Conclusion Omission and Involvement on Persuasion .15 (September ) , Journal of Consumer Research

Kimble, Charles E.; Kardes, Frank (12-1987. ) Information Patterns, Attribution, and Attraction .50 (December ) , Social Psychology Quarterly

Kardes, Frank; Sanbonmatsu, David M.; Voss, Richard T.; Fazio, Russell H. (12-1986. ) Self-Monitoring and Attitude Accessibility .12 (December ) , Personality and Social Psychology Bulletin

Kardes, Frank (06-1986. ) Effects of Initial Product Judgments on Subsequent Memory-Based Judgments .13 (June ) , Journal of Consumer Research

Fazio, Russell H.; Sanbonmatsu, David M.; Powell, Martha C.; Kardes, Frank (02-1986. ) On the Automatic Activation of Attitudes .50 (February ) , Journal of Personality and Social Psychology

Kardes, Frank; Kimble, Charles E. (1984. ) Strategic Self-Presentation as a Function of Message Valence and the Prospect of Future Interaction .14 (1 ) , Representative Research in Social Psychology

Published Books

Kardes, Frank R.; Herr, Paul M.; Schwarz, Norbert Handbook of Research Methods in Consumer Psychology .United Kingdom , Routledge

Kardes, Frank R.; Cronley, Maria L.; Cline, Thomas W. (2015. ) Consumer Behavior .Cengage

Kardes, Frank (2002. ) Consumer Behavior and Managerial Decision Making .Upper Saddle River, NJ ,

Kardes, Frank; Cronley, Maria L (2000. ) Managerial Decision Making .The Current State of Business Disciplines

Kardes, Frank; Cronley , Maria L (2000. ) The Role of Approach/Avoidance .The Why of Consumption: Contemporary Perspectives on Consumer Motives, Goals, and Desires

Kardes, Frank (1999. ) Psychology Applied to Consumer Behavior .Psychology: Fields of Application

Kardes, Frank (1995. ) Advances in Consumer Research .Association for Consumer Research

Kardes, Frank (1993. ) Consumer Inference: Determinants, Consequences, and Implications for Advertising .Advertising Exposure, Memory and Choice

Kardes, Frank; Hirt, Edward R (1990. ) Social Cognition: The Study of Social Judgments .Social Psychology: Studying Human Interaction

Book Chapter

Kardes, Frank R.; Herr, Paul M. Experimental Research Methods in Consumer Psychology Handbook of Research Methods in Consumer Psychology

Han, Xiaoqi; Mantel, Susan P.; Kardes, Frank R. Implications of Consumer Inference Processes for Understanding Branding Brand Touch Points

Kardes, Frank R.; Escoe, Brianna; Wu, Ruomeng Response Latency Methodology in Consumer Psychology United Kingdom, Handbook of Research Methods in Consumer Psychology

Deval, Helene; Cronley, Maria L.; Mantel, Susan P.; Kardes, Frank R. (2017 ) Naive Theories about Marketing and Consumption in Consumer Inference The International Handbook of Consumer Psychology

Kardes, Frank R; Pogachar, Ruth; Hassey, Roseann V; Wu, Ruomeng Brand Attitude Structure London, England, Routledge

Kardes, Frank R.; Pogacar, Ruth; Hassey, Roseann V.; Wu, Ruomeng Brand Attitude Structure The Routledge Companion to Consumer Behavior

Mantel, Susan Powell; Maria, Cronley L.; Cohen, Jeffrey Lance; Kardes, Frank (2015 ) Resistance to Electronic Word of Mouth as a Function of the Message Source and Context ME Sharp

Mantel, Susan P.; Cronley, Maria L.; Cohen, Jeffrey L.; Kardes, Frank R. Resistance to Electronic Word of Mouth as a Function of Message Source and Context Social Media Marketing

Kardes, Frank R.; Wyer, Robert S. (2013 ) Consumer Information Processing Oxford Handbooks Online

Kardes, Frank; Cronley, Maria L; Cline, Thomas W (2011 ) Consumer Behavior Cincinnati, OH, South- Western College Publishing

Kardes, Frank R. (2011 ) Consumer Inferences and Assumptions

Kardes, Frank; Deval, Helene (2011 ) Consumer Information Processing New York, Consumer Behavior/ Wiley

Kardes, Frank; Wyer, Robert S Consumer Information Processing Oxford, UK, Handbook of Social Cognition/ Oxford University Press

Kardes, Frank; Posavac, Steven S; Hoeffler, Steve Consumer Psychology Oxford, UK, Encyclopedia of Human Behavior

Kardes, Frank; Cronley, Maria L; Mantel, Susan Powell; Deval, Helene Improving the Predictive Power of Consumer Research by Measuring Naturally- Occurring Judgments Armonk, NY, Cracking the Code: How Managers Can Drive Profits by Leveraging Principles of Consumer Psychology/ M.E. Sharpe

Cronley, Maria L.; Kardes, Frank R.; Mantel, Susan P.; Deval, Helene (2011 ) Improving the Predictive Power of Consumer Research by Measuring Naturally-Occurring Judgments

Kardes, Frank R.; Goddard, Perilou; Han, Xiaoqi; Pfeiffer, Bruce E. (2011 ) Media and Consumer Psychology

Kardes, Frank; Goddard, Perilou; Han, Xiaoqi; Pfeiffer, Bruce E (2011 ) Media and Consumer Psychology London, UK, The IAAP Handbook of Applied Psychology/ Wiley- Blackwell

Kardes, Frank; Pfeiffer, Bruce E (2010 ) Advertising Psychology Hoboken, NJ, The Corsini Encyclopedia of Psychology/ Wiley

Kardes, Frank; Posavac, Steven S.; Cronely, Maria L.; Herr, Paul M. (2008 ) "Consumer Inference" New York, Handbook of Comsumer Psycohology/ LEA/Psychology Press.

Pfeiffer, Bruce; Kardes, Frank Advertising Psychology New York, Corsini Encyclopedia of Psychology

Kardes, Frank (2007 ) "Omission Neglect" Thousand Oaks, CA, Encyclopedia of Social Psychology/Sage

Posavac, Steven S.; Fitzsimons, Gavan J.; Kardes, Frank; Sanbonmatsu, David M. (2005 ) "Implications of Selective Processing for Marketing Managers" Mahwah, NJ, Applying Social Cognition to Consumer-Focused Strategy/ Lawrence Erlbaum Associates

Kardes, Frank; Muthukrishnan, A. V.; Pashkevich, Vladimir (2005 ) "On the Conditions Under Which Experience and Motivation Accentuate Bias in Intuitive Judgement" Mahwah, NJ, The Routines of Desicion Making/Lawrence Erlbaum Associates

Herr, Paul M.; Nantel, Jacques; Kardes, Frank (2005 ) "The Promise of Sociocognitive Consumer Psychology" Mahwah, NJ, Applying Social Cognition to Consumer-Focused Strategy/ Lawrence Erlbaum Associates

Kardes, Frank (2005 ) "The Psychology of Advertising" Thousand Oaks, CA, Persuasion: Psycological Insights and Perspectives/ Sage

Kardes, Frank; Cronely, MAria L.; Posavac, Steven S. (2005 ) "Using Implementation Intetions to Increase New Product Consumption: A Field Experiment" Mahwah, NJ, Applying Social Cognition to Consumer-Focused Strategy/ Lawrence Erlbaum Associates

Kardes, Frank (2005 ) On the Conditions Under Which Experience and Motivation Accentuate Bias in Intuitive Judgment The Routines of Decision Making

Presentations

Paper Presentations

Deval, Helene, Bruce E. Pfeiffer, Douglas R. Ewing, Xiaoqi Han, Frank R. Kardes, and Maria L. Cronley (2009. ) The Role of Temporal Construal in Omission Neglect .San Diego, CA. Conference.

Ewing, Douglas R., Chris T. Allen, Bryan Gibson, and Frank R. Kardes (2009. ) Implicit and Explicit Brand Attitude Formation in Evaluative Conditioning: Insights from the Associative-Propositional Evaluation Model .San Diego, CA. Conference.

Han, Xiaoqi, Jennifer Bechkoff, and Frank R. Kardes (2009. ) The Role of Vivid Imagery and Concrete Verbal Information in Omission Detection and Persuasion .Conference.

Deval, Helene, Susan P. Mantel, Frank R. Kardes, and Steven S. Posavac (2010. ) Consumer Inferences and Heuristic Flexibility .St. Petersburg, FL. Conference.

Han, Xiaoqi, Jennifer Bechkoff, and Frank R. Kardes (2010. ) The Role of Visual and Verbal Information Processing in Omission Neglect .St. Petersburg, FL. Conference.

Pfeiffer, Bruce E., Helene Deval, David H. Silvera, Maria L. Cronley, and Frank R. Kardes (2010. ) The Effects of Consumer Implicit Theories and Need for Cognitive Closure on Attitude Polarization .St. Petersburg, FL. Conference.

Posavac, Steven S., Michal Herzenstein, Frank R. Kardes, and Suresh Sundaran (2010. ) On Profits and Halos: The Role of Firm Profitability in Consumer Inference .St. Petersburg, FL. Conference.

Puligadda, Sanjay, Maria L. Cronley, and Frank R. Kardes (2010. ) The More I Use It, the Less You Can Extend It. The Influence of Brand Construal on Brand Extension Evaluations: The Moderating Role of Direct Experience with the Brand .St. Petersburg, FL. Conference.

Honors and Awards

2018 Summer AMA Conference Best Paper in Track Consumer Behavior Level:International Type:Scholarship/Research

2017 Dean"s List of Teaching Excellence Level:College Type:Teaching

2017 Louis W. Stern Award for the Outstanding Journal of Marketing Article on Marketing Channels and Distribution Level:International Type:Scholarship/Research

2016 Lindner Research Excellence Award Level:College Type:Scholarship/Research

2015 Fellow Level:University Type:Scholarship/Research

2007 American Marketing Association Doctoral Consortium Faculty Fellow

2007 Outstanding Reviewer Award, Journal of Consumer Research

2006 Outstanding Reviewer Award, Journal of Consumer Research

2004 Distinguished Scientific Achievement Award, Society for Consumer Psychology

2004 Outstanding Reviewer Award, Journal of Consumer Research

2003 Outstanding Reviewer Award, Journal of Consumer Research

2003 Outstanding Reviewer Award, Journal of Consumer Research

1996 American Marketing Association Doctoral Consortium Faculty Fellow

1994 University of Cincinnati Faculty Achievement Award

1993 Best Article, Journal of Consumer Research

1993 Who"s Who in Science and Engineering

1992 Best Article, Journal of Consumer Research

1992 Outstanding Reviewer Award, Journal of Consumer Research

1991 Best Article, Journal of Consumer Research

1991 Outstanding Reviewer Award, Journal of Consumer Research

1990 Outstanding Reviewer Award, Journal of Consumer Research

1989 Robert Ferber Award

Student Advising

Kim, John Dissertation Committee Member Status:Completed

Service

Distinguished Research Professor AHSS Committee Committee Member Type:University Level:University 09-01-2017

Marketing Ph.D. Program Committee Committee Chair Type:Departmental Service Level:Department 09-01-2016

American Marketing Association Doctoral Consortium Faculty Fellow Faculty Fellow Type:University/College Service Level:University 2007 -2007

American Marketing Association Doctoral Consortium Faculty Fellow Faculty Fellow Type:University/College Service Level:University 1996 -1996

Basic and Applied Social Psychology Reviewer, Journal Article Type:Prof. Org. Level:Service to Professional Associations

Cognitive Science, Journal of the Academy of Marketing Science Reviewer, Journal Article Type:Prof. Org. Level:Service to Professional Associations

Journal of Advertising; Journal of Applied Social Psychology; Journal of Behavioral Decision Making Reviewer, Journal Article Type:Prof. Org. Level:Service to Professional Associations

Journal of Business Research; Journal of Experimental Psychology: Learning, Memory, and Cognition; Journal of Experimental Social Psychology Reviewer, Journal Article Type:Prof. Org. Level:Service to Professional Associations

Journal of Marketing; Journal of Marketing Research Reviewer, Journal Article Type:Prof. Org. Level:Service to Professional Associations

Journal of Personality and Social Psychology; Management Communication Quarterly Reviewer, Journal Article Type:Prof. Org. Level:Service to Professional Associations

Management Science; Marketing Science Reviewer, Journal Article Type:Prof. Org. Level:Service to Professional Associations

Motivation and Emotion Reviewer, Journal Article Type:Prof. Org. Level:Service to Professional Associations

National Science Foundation Reviewer, Journal Article Type:Prof. Org. Level:Service to Professional Associations

Organizational Behavior and Human Decision Processes; Reviewer, Journal Article Type:Prof. Org. Level:Service to Professional Associations

Personality and Social Psychology Bulletin Reviewer, Journal Article Type:Prof. Org. Level:Service to Professional Associations

Psychological Science Reviewer, Journal Article Type:Prof. Org. Level:Service to Professional Associations

Psychology & Marketing; Social Cognition, Thinking and Reasoning Reviewer, Journal Article Type:Prof. Org. Level:Service to Professional Associations

Marketing Letters Editorial Review Board Member Type:Prof. Org. Level:Service to Professional Associations 2007

Society for Consumer Psychology Task Force Member Type:Prof. Org. Level:Service to Professional Associations 2003

Behavioral Marketing Abstracts Editorial Review Board Member Type:Prof. Org. Level:Service to Professional Associations 2002

International Journal of Research in Marketing Editorial Review Board Member Type:Prof. Org. Level:Service to Professional Associations 1997

Association for Consumer Research Co-Chairperson Type:Prof. Org. Level:Service to Professional Associations 1994

Journal of Consumer Psychology Editorial Review Board Member Type:Prof. Org. Level:Service to Professional Associations 1992

Journal of Consumer Research Editorial Review Board Member Type:Prof. Org. Level:Service to Professional Associations 1989

Association for Consumer Research Conference Program Committee Type:Prof. Org. Level:Service to Professional Associations 2007 -2007

Policy Board Editorial Review Board Member Type:Prof. Org. Level:Service to Professional Associations 1994 -2007

Association for Consumer Research Advisory Council Type:Prof. Org. Level:Service to Professional Associations 2003 -2004

Association for Consumer Research Conference Program Committee Type:Prof. Org. Level:Service to Professional Associations 2003 -2003

Society for Consumer Psychology Scientific Affairs Committee Type:Prof. Org. Level:Service to Professional Associations 2001 -2003

Association for Consumer Research Conference Program Committee Type:Prof. Org. Level:Service to Professional Associations 1996 -1996

Association for Consumer Research Committee Chair Type:Prof. Org. Level:Service to Professional Associations 1995 -1996

Society for Consumer Psychology President/Elect/Past Type:Prof. Org. Level:Service to Professional Associations 1995 -1996

Society for Consumer Psychology Conference Program Committee Type:Prof. Org. Level:Service to Professional Associations 1994 -1995

Education and Training committee Chair Education and Training Committee Chair Type:Prof. Org. Level:Service to Professional Associations 1989 -1994

Society for Consumer Psychology Co-Principle Investigator Type:Prof. Org. Level:Service to Professional Associations 1993 -1993

Society for Consumer Psychology Scientific Affairs Committee Type:Prof. Org. Level:Service to Professional Associations 1991 -1992

Association for Consumer Research conference Program Committee Type:Prof. Org. Level:Service to Professional Associations 1988 -1988

Courses Taught

BUYERBEHAVIOR

CONSUMERBEHAVIOR

CONSUMERRESEARCH

BUYER BEHAVIOR

CONSUMER BEHAVIOR

CONSUMER RESEARCH

Behavioral Seminar in Marketing

Consumer Behavior

Consumer Behavior

BEHAVIORAL SEMINAR

BUYER BEHAVIOR

Buyer Behavior

Consumer Insights

Consumer Research Methods Seminar

Behavioral Seminar in Marketing

Buyer Behavior

Consumer Insights

Behavioral Seminar in Marketing

Individual Study

Behavioral Seminar in Marketing

Consumer and Institutional Purchasing Behavior

Behavioral Seminar in Marketing

Consumer and Institutional Purchasing Behavior

Purchasing Behav

Sem Genl Marketing

Buyer Beh

Purchasing Behav

Sm Genl Marketing