James Kellaris

James J Kellaris

Professor

Professional Summary

James J. Kellaris is the James S. Womack / Gemini Corporation Professor of Signage and Visual Marketing. James joined the LCB marketing faculty in 1989. He holds a PhD degree in Marketing from the J. Mack Robinson College of Business, Georgia State University. Additionally, he holds MS (Marketing Research) and AB (French and Music Composition) degrees. James teaches Marketing Ethics and Buyer Behavior in LCB’s MS and MBA programs. He has also taught as a visiting professor at the École Supérieure de Commerce et de Management (ESCEM), Tours, France, the École Superieur de Commerce (ESC), Toulouse, France, Bond University, Queensland, Australia, and has lectured at the University of Liverpool, UK, and the HEC Montréal, École de Gestion. James has won the EXCEL and Dornoff teaching awards at LCB, and is a Lindner Teaching Fellow. His research interests include the influences of music on consumers (e.g., auditory branding), marketing ethics and ethical decision-making, and signage-related topics. His work on the “earworm” phenomenon (songs stuck in your head) has received wide attention from the popular media and resulted in the introduction of the term into the Webster-Merriam dictionary. In addition to top academic journals, James’ research has been reported in the New York Times, the Los Angeles Times, NPR, CCN Headline News, CBS Sunday Morning, MSNBC Today Show, Forbes, BusinessWeek, and numerous other media outlets in the United States and abroad. As a former professional musician and currently active composer of classical chamber music, James has won prestigious international competitions, served residencies with large orchestras, and is widely performed on three continents. This fall his work will be performed by orchestras in Brisbane and Melbourne, Australia; Vacallo, Switzerland; Austin, Texas; Tiverton, Massachusetts; and elsewhere; and recorded in Detmold, Germany. Additional information, including a list of his research articles on music and list of his musical compositions, can be found at www.JamesKellaris.com.

Education

Ph D, Georgia State University, J. Mack Robinson College of Business Atlanta, GA, 1990 (Marketing)

MS, Georgia State University, J. Mack Robinson College of Business Atlanta, GA, 1985 (Marketing)

A.B., Georgia State University, College of Arts and Sciences Atlanta, GA, 1979 (French)

Positions and Work Experience

09-2001 - Professor, Womack/Gemini chair holder 9/07-present. , University of Cincinnati.,

03-1998 - Visiting Professor, International Faculty, École Superieur de Commerce de Toulouse (France),

01-1984 - Consultancy, commercial and non-profit research projects, speaking, training., Expert witness services,

05-2008 -06-2008 Visiting professor, University of Liverpool, UK,

09-2003 -12-2003 Visiting Professor, School of Business, Bond University, Queensland, Australia,

01-2003 -05-2003 Acting Department Head, Marketing, College of Business, University of Cincinnati. ,

09-1994 -08-2001 Associate Professor of Marketing, College of Business Administration, University of Cincinnati.,

04-2001 -05-2001 Visiting Professor, ESCEM, Tours, France,

09-1989 -08-1994 Assistant Professor of Marketing, University of Cincinnati.,

01-1989 -06-1989 Visiting Assistant Professor of Marketing, Kennesaw State College, Marietta, Georgia.,

01-1988 -11-1988 Instructor, Georgia State University, College of Business Administration.,

09-1985 -12-1987 Graduate Teaching Assistant, Georgia State University, College of Business Administration.,

04-1979 -01-1984 Department Manager/Buyer, Department Manager/Buyer for Happy Herman"s, a specialty food retail division of Harris Distribution., Harris, Inc., Atlanta, Georgia. ,

06-1974 -03-1979 Full-time professional musician, Performance, arranging, recording, private instruction. Member AFM Local 148-462. Active on part-time basis from 1979 to present. Member of AFM Local 1.,

Research and Practice Interests

The influences of music on consumers, including affective, cognitive, and behavioral effects of music in advertising and retail environments, hedonic consumption of music, empirical aesthetics, the influence of music on time perception, music and memory - particularly the “earworm” phenomenon. Marketing ethics, including contextual and cultural influences on ethical judgment and choice, ethical decision making processes, judgmental biases, impact of ethical ideologies, cross-cultural differences in ethical criteria and decision processes. Signage as visual branding and marketing communication devices. Design features, visual acuity, processing fluency effects.

Publications

Published Abstracts

Vijaykumar Krishnan Palghat;Kellaris, James Hearing, Remembering, and Branding: Guidelines for Creating Sonoc Logos .[Abstract]

James Kellaris;Michal Kouril;Thomas P. Carpenter Phonetic Frequency Shapes Implicit and Explicit Preferences for Brand Names: Implications for Brand Performance .[Abstract]

Other Publications

Dugan, Riley; Zhang, Chun; Kellaris, James; Sweeney, Ric Is Class, Like, Done Yet?: An Exploration into Boredom in the Marketing Classroom .

Krishnan, Vijaykumar; Kellaris, James (2018. ) Sonic Branding: Designing Auditory Identity .

Jung, Jae Min; min, Kyeong Sam; Kim, Anthony H.; Schiele, Kristen R; Hu, Jing; Haugtvedt, Curtis P; Kellaris, James (2018. ) Impact of Culture on Social Media Use . 2018 Global Marketing Conference

Pogacar, Ruth; Kouril, Michal; Carpenter, Thomas P.; Kellaris, James (05-11-2018. ) Implicit and explicit preferences for brand name sounds .29 (2 ) , Marketing Letters

Sundar, Aparna; Kellaris, James (12-2017. ) How Logo Colors Influence Shoppers’ Judgments of Retailer Ethicality: The Mediating Role of Perceived Eco-Friendliness .146 (3 ) , Journal of Business Ethics

Kellaris, James (2017. ) On the Musical Realization of Complex Emotions: Reflections on the XIIth Accademia Internazionale Italiana .34 (4 ) , CMSA Mandolin Journal

xxx, xxx; Kouril, Michal; Carpenter, Thomas; Kellaris, James Phonetic Frequency Shapes Implicit and Explicit Preferences for Brand Names: Implications for Brand Performance . Marketing Letters

Kellaris, James; Dugan, Riley; Clarkson, Joshua; Sweeney, Ric (08-2017. ) Verb-Noun Reversal in Sales Rhetoric: How Verbing Weirds the Sell . American Marketing Association - Summer Educators Conference

Kellaris, James J.; Machleit, Karen A. (12-30-2016. ) Signage as Marketing Communication: A Conceptual Model and Research Propositions .1 (1 ) , Interdisciplinary Journal of Signage and Wayfinding

Kellaris, James (08-2016. ) Austin Mandolin Orchestra Premieres Piece by 12-year-old Composer .33 (3 ) , CMSA Mandolin Journal

Tiffany-Castiglioni, Evelyn; Kellaris, James; DeWalt, Philip (2016. ) The Sound of the Mandolin Orchestra .33 (1 ) , CMSA Mandolin Journal

Pogacar, Ruth; Machleit, Karen; Kellaris, James (2015. ) The Effect of Subjective Abundance on Prosocial Behavior . Association for Consumer Research

Pogacar, Ruth; Machleit, Karen; Kellaris, James (2015. ) The Influence of Life Abundance and Financial Abundance on Higher Order Goals . Association for Consumer Research

Dugan, Riley; Kellaris, James; (2015. ) How Marketing Academics View A-Level Journals: Psychological Insights into Differences between Published and Striving Authors .25 (3 ) , Marketing Education Review

Sundar, Aparna; Kellaris, James (05-2015. ) Blue-Washing the Green Halo: How Colors Color Ethical Judgments . Psychology of Design

Kellaris, James (03-2015. ) Commentary on Traditional Decision-Oriented Approaches .1 , SAGE Publications

Kellaris, James (2014. ) Sonification of Numbers as a Compositional Method .31 (1 ) , CMSA Mandolin Journal

Kellaris, James (2014. ) Viewing Signs Through the Eyes of the Beholders . NSREC

Krishnan Palghat, Vijaykumar; Machleit, Karen; Kellaris, James; ; ; ; ; ; ; ; (2014. ) Musical Intelligence: Explication, Measurement, and Implications for Consumer Behavior .31 (4 ) , Journal of Consumer Marketing

Kellaris, James (2013. ) Composing, arranging, and orchestrating for plucked string ensembles: Thinking outside the Bachs .30 (4 ) , CMSA Mandolin Journal

Wright, Scott; Dinsmore, John; Kellaris, James (2013. ) How Group Loyalties Shape Ethical Judgment and Punishment Preferences .30 (3 ) , Psychology & Marketing

Dugan, Riley; Kellaris, James; Orr, Linda; Sojka, Jane (2013. ) Sales Job Applicant Tradeoffs between Corporate Social Responsibility and Compensation Levels . National Conference in Sales Management

Kellaris, James (2013. ) Additional Insights from the BrandSpark / Better Homes and Gardens American Shopper Survey . NSREC

Krishnan Palghat, Vijaykumar; Kellaris, James (2012. ) Sonic Logos: Can Sound Influence Willingness To Pay? .21 (4 ) , Journal of Product and Brand Management

Kellaris, James (2012. ) Further evidence from the BrandSpark / Better Homes and Gardens American Shopper Study . NSREC

Guo, Xiaoning; Wright, Scott; Dinsmore, John; Kellaris, James (02-2012. ) The effect of mortality salience on materialism: The moderating role of regulatory salience . Society for Consumer Psychology

Wright, Scott; Dinsmore, John; Guo, Xiaoning; Kellaris, James (2011. ) Biasing Effects of Group Affiliation on Ethical Judgment . American Marketing Assn

Cline, Thomas W.; Machleit, Karen; Kellaris, James (2011. ) Consumers" Need for Levity in Advertising Communications . Journal of Marketing Communications

Dinsmore, John; Wright, Scott; Guo, Xiaoning; Kellaris, James (2011. ) Recession, Financial Hardship, and Ethical Judgment: Do Tough Times Beget Tough Judges? . American Marketing Assn

Jung, Jae Min; Min, Kyeong Sam; Kellaris, James (2011. ) The Mere Game Effect: How Playing an Online Game Increases Liking for a Product Placed in the Game .28 (7 ) , Psychology & Marketing

Kellaris, James (2011. ) 100,000 Shoppers Can"t Be Wrong: Signage Communication Evidence from the BrankSpark International Grocery Shopper Survey . NSREC

Kellaris, James (2010. ) Marketing Students" Attitudes Towards and Beliefs About Commercial Signage .21 , American Marketing Association

Kellaris, James (2010. ) Using Demonstration Experiments to Illustrate the Pitfalls of Unintentional Moral Relativism .5 (1 ) , Christian Business Academy Review

Kellaris, James; Jung, Jae Min; Polyorat, Kawpong (2009. ) A Cultural Paradox in Authority-Based Advertising .26 (6 ) , International Marketing Review

Krishnan Palghat, Vijaykumar; Kellaris, James (2009. ) Hearing, Remembering, and Branding: Guidelines for Creating Sonic Logos . Association for Consumer Research

Krishnan, Vijaykumar; Kellaris, James; Kardes, Frank; Pan, Wei; (2009. ) Hearing, Remembering, and Branding: Guidelines for Creating Sonic Logos . Society for Consumer Psychology

Krishnan Palghat, Vijaykumar; Machleit, Karen; Kellaris, James Listener Musical Intelligence:Exlication, Measurement and Implications . Psychology of Music

Krishnan Palghat, Vijaykumar; Kellaris, James Hearing, Remembering and Branding: Setting Strategic directions for sonic branding . Journal of Marketing

Krishnan Palghat, Vijaykumar; Kellaris, James Hearing, Remembering and Branding: Setting Strategic directions for sonic branding . Journal of Marketing

Pashkevich, Vladimir; Curry, David; Kellaris, James; Bruvold, Norman (2008. ) The Role of Culture-Level Factors in Shaping On-Line Purchase Intentions: A Cross-Country Comparison .9 (1 ) , Journal of International Business and Economy

Sweeney, Ric; Kellaris, James (02-2008. ) The Influence of Frames, Self-Generation and Numerosity of Justifications on Ethical Judgment . Society for Consumer Psychology Conference Proceedings, February 2008

Deval, Helene; Kellaris, James (2008. ) Pimping Culture to the College Crowd . Society for Consumer Psychology

Kellaris, James; Cline, Thomas W. (2007. ) Humor and Ad Memorability: On the Contributions of Humor Expectancy, Relevancy, and Need for Humor .24 (6 ) , Psychology & Marketing

Cline, Thomas W.; Kellaris, James (2007. ) The Influence of Humor Strength and Humor-Message Relatedness on Ad Memorability: A Dual Process Model .36 (1 ) , Journal of Advertising

Jung, Jae Min; Kellaris, James (2006. ) Responsiveness to Authority Appeals among Young French and American Consumers .59 (6 ) , Journal of Business Research

Kellaris, James (03-2006. ) Reflections on Metropolitan Christmas Concert: An Auditory Icon of the Nativity . (March ) , Byzantine Echoes

Cronley, Maria L.; Posavac, Steven S.; Meyer, Tracy; Kardes, Frank; Kellaris, James (2005. ) A Selective Hypothesis Testing Perspective on Price-Quality Inference and Inference-Based Choice .15 (2 ) , Journal of Consumer Psychology

Jung, Jae Min; Kellaris, James (2004. ) Cross-National Differences in Proneness to Scarcity Effects: The Moderating Roles of Familiarity, Uncertainty Avoidance, and Need for Cognitive Closure .21 (9 ) , Psychology & Marketing

Kardes, Frank; Cronley, Maria L.; Kellaris, James; Posavac, Steven S. (09-2004. ) The Role of Selective Information Processing in Price-Quality Inference .31 (September ) , Journal of Consumer Research

Kleiser, Susan B.; Sivadas, Eugene; Kellaris, James; Dahlstrom, Robert F. (2003. ) Ethical Ideologies: Efficient Assessment and Influence on Ethical Judgments of Marketing Practices .20 (1 ) , Psychology & Marketing

Mantel, Susan Powell; Kellaris, James (2003. ) Exploring Determinants of Psychological Time: The Impact of Cognitive Resources Required and Available on the Estimation of Lapsed Time .29 (4 ) , Journal of Consumer Research

Sivadas, Eugene; Kleiser, Susan B.; Kellaris, James; Dahlstrom, Robert (2003. ) Moral Philosophy, Ethical Evaluations, and Sales Manager Hiring Intentions .23 (1 ) , Journal of Personal Selling and Sales Management

Kellaris, James; Powell Mantel, Susan (2003. ) The Impact of Motivation on Judgmental Accuracy In Easy versus Difficult Time Estimation Tasks .

Cline, Thomas W.; Altsech, Moses B.; Kellaris, James (2003. ) When Does Humor Enhance or Inhibit Ad Responses? The Moderating Role of Need for Levity .32 (3 ) , Journal of Advertising

Kellaris, James (2003. ) Reflections on the Raptis Musical Setting of the Divine Liturgy . (October ) , Byzantine Echo,Mid-Eastern Federation of Greek Orthodox Church Musicians

Kardes, Frank; Chandreshekaran, Murali; Kellaris, James (2002. ) Preference Construction and Reconstruction . Experimental Business Research, Kluwer Press

Kent, Robert J.; Kellaris, James (2001. ) Competitive Interference Effects in Memory for Advertising: Are Familiar Brands Exempt? .7 (3 ) , Journal of Marketing Communications

Jung, Jae Min; Kellaris, James (2001. ) Business Students’ Perceptions of Shifts in Core Values of American Culture: A Report from the Trenches . Journal of Biblical Integration in Business

Cline, Thomas W.; Kellaris, James (1999. ) The Joint Impact of Humor and Argument Strength in a Print Advertising Context: A Case for Weaker Arguments .16 , Psychology & Marketing

Boyle, Brett A.; Dahlstrom, Robert F.; Kellaris, James (1998. ) Points of Reference and Individual Differences As Sources of Bias in Ethical Judgments .17 (5 ) , Journal of Business Ethics

Sivadas, Eugene; Grewal, Rajdeep; Kellaris, James (1998. ) The Internet as a Micro Marketing Tool: Targeting Consumers Through Preferences Revealed in Music Newsgroup Usage .41 (3 ) , Journal of Business Research

Weiss, John E.; Hazeltine, James E.; Kellaris, James (1997. ) Test Bank to accompany Nickels-Wood marketing: relationships, quality, value. Worth Publishers

Kellaris, James (12-06-1997. ) • The Greek Orthodox Community of Cincinnati 1907-1997 .

Kellaris, James; Dahlstrom, Robert F.; Boyle, Brett A. (1996. ) Contextual Bias in Ethical Judgment in Marketing .13 (7 ) , Psychology & Marketing

Kellaris, James; Susan P. Mantel (08-1996. ) Shaping Time Perceptions with Background Music: The Effect of Congruity and Arousal on Estimates of Ad Durations .13 (5 ) , Psychology & Marketing

Kellaris, James; Kardes, Frank; DiNovo, Theresa (1995. ) Exploring the Boundaries of the Framing Effect: Moderating Roles of Disparate Expected Values and Perceived Costs ofJudgmental Errors .6 (July ) , Marketing Letters

Kellaris, James; Boyle, Brett A.; Dahlstrom, Robert F. (1994. ) Framing and Situational Ethics .5 (1 ) , Marketing Letters

Machleit, Karen; Kellaris, James; Eroglu, Sevgin A. (1994. ) Human Versus Spatial Dimensions of Crowding Perceptions in Retail Environments: A Note on Their Measurement and Effect on Shopper Satisfaction . Marketing Letters

Kellaris, James; Kent, Robert J. (1993. ) An Exploratory Investigation of Responses Elicited by Music Varying in Tempo, Tonality, and Texture .2 (4 ) , Journal of Consumer Psychology

Kellaris, James; Cox, Anthony D.; Cox, Dena (1993. ) The Effect of Music on Ad Processing: A Contingency Explanation .57 (4 ) , Journal of Marketing

Kellaris, James; Rice, Ronald C. (1993. ) The Influence of Tempo, Loudness, and Gender of Listener on Responses to Music .10 (1 ) , Psychology & Marketing

Kellaris, James; Kent, Robert J. (1992. ) The Influence of Music on Consumers" Temporal Perceptions: Does Time Fly When You"re Having Fun? .1 (4 ) , Journal of Consumer Psychology

Kellaris, James (1992. ) Business Books for Bulgaria .1 (Fall ) , The Target (UC AMA newsletter)

Dabholkar, Pratibha A.; Kellaris, James (06-1992. ) Toward Understanding Marketing Students" Ethical Judgment of Controversial Personal Selling Practices .24 (4 ) , Journal of Business Research

Kellaris, James; Dabholkar, Pratibha A. (1989. ) The PSE Scale: A Scenario-Based Approach to Assessing the Ethical Sensitivity of Sales Students and Professionals .9 (2 ) , Journal of Personal Selling and Sales Management

Kellaris, James; Cox, Anthony D. (06-1989. ) The Effects of Background Music in Advertising: A Reassessment .16 (1 ) , Journal of Consumer Research

Kellaris, James (08-1988. ) Rhetorical Sensitivity: Implications for Sales Communication Research .8 (2 ) , Journal of Personal Selling and Sales Management

Kellaris, James (03-1988. ) Measuring and Monitoring Admissions Marketing Performance .4 (3 ) , Admissions Marketing Report

Kellaris, James; Kellaris, William K. (1988. ) Exploration of the Factors Influencing Students" College Choice Decision at a Small Private College .63 (2 ) , College and University

Book Chapter

Krishnan, Vijaykumar; Kellaris, James Hearing, Remembering, and Branding: Setting Strategic Directions for Sonic Branding Research Oxford Handbook of Music in Advertising

Kellaris, James (2018 ) Confessions of a Famous Jingle Scientist Cincinnati, Ohio, USA, University of Cincinnati Press

Sundar, Aparna; Kellaris, James (2015 ) Blue-washing the Green Halo: How Colors Color Ethical Judgments Armonk, NY, USA, The Psychology of Design: Creating Consumer Desire

Kellaris, James (02-2008 ) Music and Consumers Mahwah, NJ, Handbook of Consumer Psychology, Erlbaum

Additional Publications

Honors and Awards

05-09-2018 Dean"s List of Teaching Excellence Type:Teaching

04-2016 Elected to AACSRE Board Elected to AACSRE ("sign board") in recognition of contributions to development of knowledge RE: consumer responses to signage. Level:National Type:Leadership

2007 Nominated for Graduate EXCEL award

2007 Nominated for inaugural class of ATFL

2006 Darwin T. Turner Scholars Program faculty award

2006 Ronald J. Dornoff Fellow of Teaching Excellence

1995 EXCEL Excellence in Classroom Education and Learning

1995 • Direct Marketing Educational Foundation"s DM Institute for Professors

1994 Nominated for Graduate EXCEL award

1993 Nominated for Graduate EXCEL award

1992 Nominated for Graduate EXCEL award

1987 GTA Teaching Excellence Award

Service

Pro Bono Musical Performances (Pro bono musical performances for charity fund-raisers, nursing homes, assisted living centers. ) volunteer community service Type:Community Service Level:Public 2012

National Sposmodic Dysphonia Association Area Contact Person Type:Community Service Level:Public 2005

Holy Trinity - St. Nicholas Greek Orthodox Church (Served in various volunteer capacities at Holy Trinity - St. Nicholas Greek Orthodox Church, Cincinnati, Ohio (1989 - present). ) Volunteer in various positions Type:Community Service Level:Public 1989

Dayton Mandolin Orchestra Board Member Type:Community Service Level:Public 2008 -2011

Investment Management Consultants Association national professional development conference (“Avoiding Ethical Pitfalls: Insights from the Psychology of Ethical Decision-Making” ) Guest Speaker Type:Community Service Level:Public 04-2007 -2007

American Camp Association (Conducted “Marketing Camp” for American Camp Association meeting ) Conducted “Marketing Camp Type:Community Service Level:Public 09-2006 -2006

CSAE (Spoke to CSAE - a group of non-profit association executives ) Guest Speaker Type:Community Service Level:Public 09-2006 -2006

Wyoming School Levy Campaign Volunteer Type:Community Service Level:Public 2005 -2005

to Investment Management Consultants Association (IMCA) national call-in conference (“Avoiding Unintentional Ethical Pitfalls” ) Webcast Presenter Type:Community Service Level:Public -04-15-2004

64th McKenna Economic Education Series (Gave the 64th McKenna Economic Education Series address in Pittsburg and had the distinction of being the first business professor ever to do so. (Previous lecturers were distinguished economists, including several Nobel laureates.) ) Guest Speaker Type:Community Service Level:Public 2003 -2003

federal chapter of Sigma Xi (Speech to federal chapter of Sigma Xi (Scientific Research Society), “Stuck Tune Syndrome: A Preliminary Investigation into the ‘Earworm’ Phenomenon,” Environmental Protection Agency, Cincinnati ) Guest Speaker Type:Community Service Level:Public -01-17-2002

Acoustical Soc of America (“The Making of a Jingle Scientist,” ) Guest Speaker Type:Community Service Level:Public -04-18-2000

School of Management, Zhongshan Univ., (Supplied marketing textbooks to School of Management, Zhongshan Univ., Guangzhou, P.R. China. Funded by DMPC and UC Chinese Student Assn. ) Supplier Type:Community Service Level:Public -06-1998

National Association of Purchasing Management (NAPM (“Buyer Beware or Beware of Buyers: Navigating the Moral Hazards of the Purchasing Process," ) Guest Speaker Type:Community Service Level:Public -05-1998

Ternopil (Ukraine) Instrument-Making Institute, Faculty of Management & Business (Supplied marketing textbooks and other educational materials to Ternopil (Ukraine) Instrument-Making Institute, Faculty of Management & Business, 1996. ) Supplied Textbooks Type:Community Service Level:Public -1996

OVLC Transplant Coordinators (Conducted seminar for OVLC Transplant Coordinators on the role of marketing in Organ Procurement Organizations, Shriner’s Hospital, Cincinnati, Ohio, September 1996. ) Conducted Seminar Type:Community Service Level:Public -09-1996

Moscow State Aviation Institute, Department of Economy and Management (Supplied marketing textbooks and other educational materials to Moscow State Aviation Institute, Department of Economy and Management, 1995. ) Supplied Textbooks Type:Community Service Level:Public -1995

Children"s Hospital Medical Center (Invited lecture on services marketing and customer satisfaction at Children"s Hospital Medical Center, Cincinnati, September 1995. ) Guest Speaker Type:Community Service Level:Public -09-1995

Sofia Tech (Conducted book drive for Bulgarian business (Sofia Tech, 1992-93). Collected >150 books, raised funds for shipping from private and public (USIA) sources. ) Program Organizer Type:Community Service Level:Public 1992 -1993

Byzantine Singers, Inc. (Served on board of Byzantine Singers, Inc., an Ohio nonprofit performing arts organization based in Cincinnati (1990 - 1993). ) Board Member Type:Community Service Level:Public 1990 -1993

Marketing Undergraduate Program Committee Committee Member Type:University Level:University 1993

Reader for MS marketing capstone projects Type:University Level:University 2012 -2013

Marketing Doctoral Program Committee Committee Member Type:University Level:University 1999 -2009

DRPT committee Chairperson Type:University Level:University 2008 -2008

CoB Strategic Planning Committee – Team 5 Committee Member Type:University Level:University 2007 -2008

CCM Composition Seminar (“The Evil Science of Aesthetic Engineering ) Guest Speaker Type:University Level:University 2006 -2006

UC College of Engineering (“Engineering Ethics: Avoiding the Pitfalls.” ) Guest Speaker Type:University Level:University 2006 -2006

Reader for MBA Capsone papers Type:University Level:University 2005 -2006

Marketing Faculty Recruitment Committee Committee Member Type:University Level:University 2005 -2005

CoB Summer Honors Institute (“The Innovative Business of Music.” ) Guest Speaker Type:University Level:University 2004 -2004

Faculty Search Committee Committee Chair Type:University Level:University 2004 -2004

Marketing Faculty Recruitment Committee Committee Member Type:University Level:University 2004 -2004

Marketing Ph.D. Program Committee Committee Chair Type:University Level:University 1999 -2004

Learning Communities initiative Committee Member Type:University Level:University 2002 -2003

Marketing Department Adjunct Faculty Search Committee Committee Member Type:University Level:University 2001 -2001

Marketing Faculty Recruitment Committee Committee Member Type:University Level:University 2001 -2001

CBA Customer Service Committee Committee Member Type:University Level:University 1999 -2000

Exploration of Business (“Cross-Cultural Consumer Behavior: Parlez-vous le Marketing?” Mock class for CBA Open House Program. ) Guest Speaker Type:University Level:University 1999 -1999

Marketing Doctoral Program Committee Committee Member Type:University Level:University 1998 -1999

CBA/NSLPR “Intensifying Media Relationships” project Attendee, Meeting Type:University Level:University 1998 -1998

Exploration of Business (“Exploring Issues in Marketing Ethics: Why Do Good People Do Bad Things?” Mock class for CBA Open House Program. ) Guest Speaker Type:University Level:University 1998 -1998

CCMED Advisory Council Committee Member Type:University Level:University 1997 -1998

University Human Subjects Committee Committee Member Type:University Level:University 1996 -1998

Marketing Faculty Recruitment Committee Committee Member Type:University Level:University 1997 -1997

Marketing Doctoral Program Committee Committee Member Type:University Level:University 1996 -1997

CBA Honors+ Program task force Committee Member Type:University Level:University 1995 -1997

A Taste of CBA (“Making Ethical Business Decisions: Some Tricks the Mind Plays on Itself.” ) Guest Speaker Type:University Level:University 1996 -1996

Marketing Department Adjunct Faculty Search Committee Committee Member Type:University Level:University 1996 -1996

Marketing Faculty Recruitment Committee Committee Member Type:University Level:University 1996 -1996

University SEM Planning Group Committee Member Type:University Level:University 1995 -1996

University Strategic Enrollment Management Marketing & Recruitment Committee Chairperson Type:University Level:University 1995 -1996

A Taste of CBA (“Business Ethics: Getting Your Feet Wet, Staying Out of Hot Water.” ) Guest Speaker Type:University Level:University 1995 -1995

CBA Management Skills Practicum (“Ethical Dilemmas In Everyday Life: Taking the High Road.” ) Guest Speaker Type:University Level:University 1995 -1995

CCM Pre-Concert Series (“How Music Influences Your Friends and Customers.” ) Guest Speaker Type:University Level:University 1995 -1995

CBA Undergraduate Program Committee Committee Member Type:University Level:University 1994 -1995

Marketing Department Adjunct Faculty Search Committee Committee Member Type:University Level:University 1994 -1994

CBA Working Committee to Establish Bulgarian Exchange Committee Member Type:University Level:University 1993 -1993

CBA Freshman Open House program (“Jingles, Tingles, and Pringles: The Influence of Music on Feelings Towards Products.” ) Guest Speaker Type:University Level:University 1992 -1992

University Search Committee for Director of Admissions Committee Member Type:University Level:University 1991 -1992

CBA Library Committee Committee Member Type:University Level:University 1990 -1992

UC Orientation Program (“Marketing Ethics: A Contradiction in Terms?” ) Guest Speaker Type:University Level:University 1991 -1991

Marketing Subject Pool Committee Chairperson Type:University Level:University 1990 -1991

Dissertation Committee - Pogacar Committee Member Type:Departmental Service Level:Department 2016

MS Marketing Program Committee (Screening of applicants, curriculum review, engagement with advisory board ) Committee Member Type:Departmental Service Level:Department 2012

Reader MS Capstone projects Type:Departmental Service Level:Department 2012

DRPT Committee Committee Chair Type:Departmental Service Level:Department 2015 -2016

Marketing Merit Appeals Committee Committee Member Type:Departmental Service Level:Department 2015 -2016

LCB Teaching Fellows Committee Member Type:University/College Service Level:University 2015

Reader MBA capstone papers Type:University/College Service Level:University 2012

LCB Honors Curriculum Brainstorming Sessions Attendee, Meeting Type:University/College Service Level:University 09-2017 -06-2018

LCB College RPT Committee (Review RPT dossiers, make recommendations ) Committee Chair Type:University/College Service Level:University 08-2017 -06-2018

College RPT Committee (Oversight of college RPT process. Review and evaluation of all RPT cases. ) Committee Chair Type:University/College Service Level:University 08-2017 -05-2018

Speaker - Faculty Club guest lecture Type:University/College Service Level:University 2016 -2016

LCB Research Committee Committee Member Type:University/College Service Level:University 2015 -2016

LCB Student Appeals Committee Committee Member Type:University/College Service Level:University 2015 -2016

Dissertation Committee (Xiaoqi Han ) Committee Member Type:University/College Service Level:University 2010 -2010

Dissertation Committee (Helene Deval ) Committee Member Type:University/College Service Level:University 2009 -2010

Dissertation Committee (Mihai Niculescu ) Committee Member Type:University/College Service Level:University -2009

Dissertation Committee (Vijaykumar Krishnan ) Committee Chair Type:University/College Service Level:University 2008 -2009

Dissertation Committee (Jennifer “Kat” Beckhoff ) Committee Member Type:University/College Service Level:University 2007 -2008

Dissertation Committee (Bruce Pfeiffer ) Committee Member Type:University/College Service Level:University 2007 -2008

Dissertation Committee (Mary Lou Kohne ) Committee Member Type:University/College Service Level:University -2006

Dissertation Committee (Vladimir Pashkevich ) Committee Member Type:University/College Service Level:University -2005

Dissertation Committee (Vladimir Pashkevich ) Committee Member Type:University/College Service Level:University -2004

Dissertation Committee (Jae Min Jung (2002). “The Impact of Culture and Individual Difference Moderators on Ethical Decision-Making Processes, Criteria, and Judgmental Outcomes.” ) Committee Chair Type:University/College Service Level:University -2002

Dissertation Committee (Caroline Alikonis (2002). M.A. Thesis - Experimental Psych., UC College of A&S. ) Committee Member Type:University/College Service Level:University -2002

Dissertation Committee (Cheongil Kim ) Committee Member Type:University/College Service Level:University -2001

Dissertation Committee (Maria Cronley ) Committee Member Type:University/College Service Level:University -2000

Dissertation Committee (Clyde B. Parrish (2000). D.Min. Thesis – Graduate Theological Foundation ) Director Type:University/College Service Level:University -2000

Dissertation Committee (Thomas W. Cline (1997). “The Role of Expectancy and Relevancy in Humorous Ad Executions: An Individual Difference Perspective.” ) Committee Chair Type:University/College Service Level:University -1997

Dissertation Committee (David Houghton ) Committee Member Type:University/College Service Level:University -1997

Dissertation Committee (Maria Cronley ) Committee Member Type:University/College Service Level:University -1997

Dissertation Committee (Colleen McCracken ) Committee Member Type:University/College Service Level:University -1997

Dissertation Committee (Joyce McGriff ) Committee Member Type:University/College Service Level:University -1997

Dissertation Committee (Betty R. Letscher ) Committee Member Type:University/College Service Level:University -1995

Dissertation Committee (Susan Powell Mantel ) Committee Member Type:University/College Service Level:University -1994

Dissertation Committee (Terri Feldman Barr ) Committee Member Type:University/College Service Level:University -1993

(Supervised 14 graduate and over 36 undergraduate Independent Study projects ) Supervisor Type:University/College Service Level:University 1990 -1990

MUSICAE SCIENTIAE (Journal of the European Society for the Cognitive Sciences of Music) ) Reviewer, Ad Hoc Reviewer Type:Prof. Org. Level:Service to Professional Associations

AACSRE Board of Trustees Type:Prof. Org. Level:Service to Professional Associations 08-2017

Reviewing for Academic Journals Reviewer, Ad Hoc Reviewer Type:Prof. Org. Level:Service to Professional Associations 01-2016

Journal of Marketing Research Reviewer, Ad Hoc Reviewer Type:Prof. Org. Level:Service to Professional Associations 2008

Journal of Advertising Reviewer, Ad Hoc Reviewer Type:Prof. Org. Level:Service to Professional Associations 2002

Psychology & Marketing Editorial Review Board Member Type:Prof. Org. Level:Service to Professional Associations 1997

Journal of Consumer Research Reviewer, Ad Hoc Reviewer Type:Prof. Org. Level:Service to Professional Associations 1992

AMA Marketing News articles Co-authors on thought leadership pieces Type:Prof. Org. Level:Service to Professional Associations 2016 -2017

IJSW Reviewer, Journal Article Type:Prof. Org. Level:Service to Professional Associations 2016 -2017

Journal of Marketing Communication Reviewer, Ad Hoc Reviewer Type:Prof. Org. Level:Service to Professional Associations 2016 -2017

Journal of Retailing Reviewer, Ad Hoc Reviewer Type:Prof. Org. Level:Service to Professional Associations 2016 -2017

Journal of Business Ethics Reviewer, Ad Hoc Reviewer Type:Prof. Org. Level:Service to Professional Associations 2012 -2017

sabbatical review (Reviewer sabbatical leave proposal for Cal Poly faculty member (Dr. Jae Min Jung) and wrote letter of recommendation. ) Reviewer, Grant Proposal Type:Prof. Org. Level:Service to Professional Associations 10-18-2017 -10-19-2017

Alcoholism : Clinical and Experimental Research Reviewer, Ad Hoc Reviewer Type:Prof. Org. Level:Service to Professional Associations 2008 -2008

Designing, Conducting, and Publishing High Impact Research Attendee, Meeting Type:Prof. Org. Level:Service to Professional Associations 06-2008 -2008

University of Liverpool,“Designing, Conducting, and Publishing High Impact Research” Type:Prof. Org. Level:Service to Professional Associations 06-2008 -2008

AMA Winter Educators" Conference Reviewer, Conference Paper Type:Prof. Org. Level:Service to Professional Associations 2007 -2007

AMA Winter Educators" Conference Reviewer, Conference Paper Type:Prof. Org. Level:Service to Professional Associations 2006 -2006

DATABASE Reviewer, Ad Hoc Reviewer Type:Prof. Org. Level:Service to Professional Associations 2006 -2006

Journal of Marketing Research Reviewer, Ad Hoc Reviewer Type:Prof. Org. Level:Service to Professional Associations 2006 -2006

Psychology of Music Reviewer, Ad Hoc Reviewer Type:Prof. Org. Level:Service to Professional Associations 2006 -2006

Christian Business Academy Review Editorial Review Board Member Type:Prof. Org. Level:Service to Professional Associations 2005 -2006

AMS dissertation competition Reviewer Type:Prof. Org. Level:Service to Professional Associations 2005 -2005

Cross-national Differences in Proneness to Social Influence Attendee, Meeting Type:Prof. Org. Level:Service to Professional Associations 11-2004 -2004

HEC Montréal (“Cross-national Differences in Proneness to Social Influence” ) Type:Prof. Org. Level:Service to Professional Associations -11-2004

SCP Winter Conference Reviewer Type:Prof. Org. Level:Service to Professional Associations 2003 -2003

SCP/Sheth Foundation dissertation competition Reviewer Type:Prof. Org. Level:Service to Professional Associations 2003 -2003

Advances in Consumer Research (Volume 29 ) Reviewer, Book Type:Prof. Org. Level:Service to Professional Associations 2002 -2002

AMA Summer Educators" Conference Reviewer, Conference Paper Type:Prof. Org. Level:Service to Professional Associations 2002 -2002

ESC de Toulouse (« La musique, le marketing, et le comportement du consommateur » Programme Mastères M2C (2002) ) Type:Prof. Org. Level:Service to Professional Associations -2002

SCP/Sheth Foundation dissertation competition Reviewer Type:Prof. Org. Level:Service to Professional Associations 2002 -2002

Journal of Consumer Psychology Editorial Review Board Member Type:Prof. Org. Level:Service to Professional Associations 1996 -2002

Advances in Consumer Research (Volume 28 ) Reviewer, Book Type:Prof. Org. Level:Service to Professional Associations 2001 -2001

AMA Winter Educators" Conference Reviewer, Conference Paper Type:Prof. Org. Level:Service to Professional Associations 2001 -2001

• ACR/APA 8th Cross-Cultural Research Conference Reviewer Type:Prof. Org. Level:Service to Professional Associations 2001 -2001

SCP Winter Conference Type:Prof. Org. Level:Service to Professional Associations 1997 -2001

Advances in Consumer Research (Volume 27 ) Reviewer, Book Type:Prof. Org. Level:Service to Professional Associations 2000 -2000

British Journal of Psychology Reviewer, Ad Hoc Reviewer Type:Prof. Org. Level:Service to Professional Associations 2000 -2000

Nova Southeastern University (“Principles of Psychometric Measurement” (2000) ) Type:Prof. Org. Level:Service to Professional Associations -2000

SCP/Sheth Foundation dissertation competition Reviewer Type:Prof. Org. Level:Service to Professional Associations 2000 -2000

Journal of Retailing and Consumer Services EIRASS Reviewer, Ad Hoc Reviewer Type:Prof. Org. Level:Service to Professional Associations 1999 -2000

AAA Conference Reviewer Type:Prof. Org. Level:Service to Professional Associations 1999 -1999

Advances in Consumer Research (Volume 26 ) Reviewer, Book Type:Prof. Org. Level:Service to Professional Associations 1999 -1999

AMA Summer Educators" Conference Reviewer, Conference Paper Type:Prof. Org. Level:Service to Professional Associations 1999 -1999

AMA Winter Educators" Conference Reviewer, Conference Paper Type:Prof. Org. Level:Service to Professional Associations 1999 -1999

DMPC research grant proposals Reviewer, Grant Proposal Type:Prof. Org. Level:Service to Professional Associations 1999 -1999

EuroACR Reviewer, Journal Article Type:Prof. Org. Level:Service to Professional Associations 1999 -1999

Psychological Reports – Perceptual and Motor Skills Reviewer, Ad Hoc Reviewer Type:Prof. Org. Level:Service to Professional Associations 1999 -1999

Advances in Consumer Research (Volume 25 ) Reviewer, Book Type:Prof. Org. Level:Service to Professional Associations 1998 -1998

Journal of Business Ethics Reviewer, Ad Hoc Reviewer Type:Prof. Org. Level:Service to Professional Associations 1998 -1998

Information Systems Research Reviewer, Ad Hoc Reviewer Type:Prof. Org. Level:Service to Professional Associations 1997 -1998

AAA Conference Reviewer Type:Prof. Org. Level:Service to Professional Associations 1997 -1997

Advances in Consumer Research (Volume 24 ) Reviewer, Book Type:Prof. Org. Level:Service to Professional Associations 1997 -1997

AMA Doctorial Consortium (“Engaging the M-TV Generation in the Classroom: Techniques for Turning Passive Listeners into Active Learners” ) Type:Prof. Org. Level:Service to Professional Associations -1997

AMA Summer Educators" Conference Reviewer, Conference Paper Type:Prof. Org. Level:Service to Professional Associations 1997 -1997

P&G Marketing Innovation Research Fund Reviewer Type:Prof. Org. Level:Service to Professional Associations 1997 -1997

Psychology & Marketing Reviewer, Ad Hoc Reviewer Type:Prof. Org. Level:Service to Professional Associations 1995 -1997

Advances in Consumer Research (Volume 23 ) Reviewer, Book Type:Prof. Org. Level:Service to Professional Associations 1996 -1996

AMA Summer Educators" Conference Reviewer, Conference Paper Type:Prof. Org. Level:Service to Professional Associations 1996 -1996

AMA Winter Educators" Conference Reviewer, Conference Paper Type:Prof. Org. Level:Service to Professional Associations 1996 -1996

DMPC research grant proposals Reviewer, Grant Proposal Type:Prof. Org. Level:Service to Professional Associations 1996 -1996

Indiana University, 26th Annual Harring Symposium (“Surviving the Review Process” ) Type:Prof. Org. Level:Service to Professional Associations -1996

SCP Summer Conference Reviewer Type:Prof. Org. Level:Service to Professional Associations 1996 -1996

University of Manitoba (“Shaping Time Perceptions with Music” ) Type:Prof. Org. Level:Service to Professional Associations -1996

University of Manitoba (“Conducting Experimental Research: A Practical Overview” ) Type:Prof. Org. Level:Service to Professional Associations -1996

Journal of Consumer Psychology Reviewer, Ad Hoc Reviewer Type:Prof. Org. Level:Service to Professional Associations 1992 -1996

Advances in Consumer Research (Volume 22 ) Reviewer, Book Type:Prof. Org. Level:Service to Professional Associations 1995 -1995

AMA Summer Educators" Conference Reviewer, Conference Paper Type:Prof. Org. Level:Service to Professional Associations 1995 -1995

Advances in Consumer Research (Volume 21 ) Reviewer, Book Type:Prof. Org. Level:Service to Professional Associations 1994 -1994

DMPC research grant proposals Reviewer, Grant Proposal Type:Prof. Org. Level:Service to Professional Associations 1994 -1994

AMA Summer Educators" Conference Reviewer, Conference Paper Type:Prof. Org. Level:Service to Professional Associations 1993 -1993

DMPC research grant proposals Reviewer, Grant Proposal Type:Prof. Org. Level:Service to Professional Associations 1993 -1993

Social Science and Humanities Res. Council of Canada, Postdoc Fellowship Div Reviewer Type:Prof. Org. Level:Service to Professional Associations 1993 -1993

AMA Winter Educators" Conference Reviewer, Conference Paper Type:Prof. Org. Level:Service to Professional Associations 1992 -1992

DMPC research grant proposals Reviewer, Grant Proposal Type:Prof. Org. Level:Service to Professional Associations 1992 -1992

International Journal of Marketing Research Reviewer, Ad Hoc Reviewer Type:Prof. Org. Level:Service to Professional Associations 1992 -1992

Advances in Consumer Research (Volume 18 ) Reviewer, Book Type:Prof. Org. Level:Service to Professional Associations 1991 -1991

Advances in Consumer Research (Volume 17 ) Reviewer, Book Type:Prof. Org. Level:Service to Professional Associations 1990 -1990

Advances in Consumer Research (Volume 16 ) Reviewer, Book Type:Prof. Org. Level:Service to Professional Associations 1989 -1989

PSE National Sales Management Conference Proceedings Reviewer Type:Prof. Org. Level:Service to Professional Associations 1989 -1989

• PSE National Sales Management Conference Proceedings Reviewer Type:Prof. Org. Level:Service to Professional Associations 1988 -1988

Professional Affiliation

American Academy of Advertising ,

American Federation of Musicians Local 1,

American Marketing Association (Ethics SIG),

Association for Consumer Research ,

Beta Gamma Sigma (Delta Chapter),

Christian Business Faculty Assn.,

Cincinnati Musicians Association,

Society for Consumer Psychology – (APA div. 23),

Courses Taught

BUYER BEHAVIOR

CONSUMER BEHAVIOR

MARKETING ETHICS

CONSUMER BEHAVIOR

MARKETING ETHICS

BUYERBEHAVIOR

CONSUMERBEHAVIOR

MARKETINGETHICS

MKTGINDPNDENTSTUD

CONSUMER BEHAVIOR

MARKETING ETHICS

BUYER BEHAVIOR

ETHICS RESEARCH

MARKETING ETHICS

Introduction to Marketing

Marketing Ethics

Buyer Behavior

Marketing Ethics

Marketing for Managers

Introduction to Marketing

Marketing Ethics

INTRO MKTG

MARKETING ETHICS

MARKETING FOR MGRS

ETHICS RESEARCH

INFLUENCE STRATGIES

MARKETING ETHICS

Marketing Ethics

Marketing Ethics

Marketing Ethics

PhD Current Topics Seminar

Apl Soc Influence Strat

Behavioral Seminar in Mktg

Marketing Ethics

Marketing Ethics

Individual Study

Marketing Ethics

Mktg Ethics

Marketing Ethics

Special Topics - Services Mktg

Individual Study

Behavioral Seminar in Mktg

Marketing Ethics

Apl Soc Influence Strat

Marketing Ethics

Marketing Ethics

Services Marketing

Services Marketing

Marketing Ethics

Spec Topics in Mkt

Marketing Mgmt

Marketing Mgmt

Marketing Mgrs

Intro to Marketing

Special Topics

Intl Mktg for Mgrs

Apl Influence Strat

Marketing Ethics

Services Marketing

Individual Study

Intro to Marketing

Intro to Marketing - Honors

Marketing Mgrs