Chris T Allen

Chris Allen is the Arthur Beerman Professor of Marketing at the University of Cincinnati. He has also held faculty positions at Northwestern University and the University of Massachusetts at Amherst. His research has investigated the influence of affect and emotion in decision-making and persuasive communication. Other published work has examined consumption issues in diverse domains such as determinants of household spending, motives for blood donation, fostering energy conservation, and the effects of news reporting on consumers" attitudes. It has appeared in numerous journals and compilations, including JCR, JMR, JM, JPP&M, JBR, Journalism Quarterly, Journal of Advertising, Harvard Business Review, Advances in Nonprofit Marketing, and Handbook of Consumer Psychology. Chris has served on the editorial review boards for JCR, JCP, JM and JA, and has been a frequent reviewer for programs such as the Ferber Award, and the AMA/Howard, ACR/Sheth, and MSI Dissertation Competitions. He has also served as program administrator for P&G"s Marketing Innovation Research Fund--a funding source for dissertation research. In 1993 Chris co-chaired the Association for Consumer Research annual conference with his country music soul mate, Debbie Roedder John. He received his Ph.D. in Marketing and Consumer Psychology from Ohio State.

Ph D: The Ohio State University Columbus, Ohio, 1978 (Marketing)

MBA: Michigan State University 1972

BS: The Ohio State University Columbus, Ohio, 1971 (Administrative Studies)

09-1985 - Professor of Marketing, Teaching Marketing Management and Strategy, MBA Field Studies, Consumer Research Techniques and New Product Design, University of Cincinnati College of Business,

01-1997 -08-1997 Scholar-In-Residence, Corporate New Ventures Group, The Procter & Gamble Company,

03-1994 -12-1996 MBA Program Director, University of Cincinnati College of Business,

09-1983 -08-1985 Visiting Associate Professor, Teaching Marketing Management (day and evening MBA programs), Northwestern University Kellogg Graduate School of Management,

09-1978 -08-1983 teaching Consumer Behavior, Advertising and Promotion Management, and Marketing Principles, University of Massachusetts at Amherst, School of Management,

Grant: #SRS 000227 Investigators:Allen, Chris 06-01-2006 -08-31-2007 Procter & Gamble Company Branded Entertainment Role:PI $15,000.00 Closed Level:Industry

Grant: #General Mills-Yoplait Investigators:Allen, Chris; Chamberlain, Peter 09-01-2007 -03-31-2008 Live Well Collaborative, Inc. Yoplait Package Design - General Mills Role:Collaborator $81,750.00 Closed Level:Private Non-Profit

Published Abstracts

Ewing, Douglas;Allen, Chris;Bryan Gibson;Kardes, Frank Attitudinal Conditioning and Contingency Awareness: an Examination in the Framework of the APE Model .[Abstract]

Ewing, Douglas;Allen, Chris;Randall L. Ewing Authentic Functioning and Authentic Objects: an Empirical Approach to the Role of Authenticity in ‘Green’ Consumer Behavior .[Abstract]

Other Publications

Ewing, Douglas; Allen, Chris (2012. ) Authenticity as Meaning Validation: An Empirical Investigation of Iconic and Indexical Cues in a Context of Green Products .11 , Journal of Consumer Behavior

Miller, Felicia; Allen, Chris (2012. ) How Does Celebrity Meaning Transfer? Investigating the Process of Meaning Transfer with Celebrity Affiliates and Mature Brands .22 , Journal of Consumer Psychology

Allen, Chris; Kardes, Frank; Ewing, Douglas (2008. ) Conditioning Implicit and Explicit Brand Attitudes Using Celebrity Affiliates . Advances in Consumer Research: Vol. XXXV

Allen, Chris; Machleit, Karen; Kleine, Susan; Notani, Arti (2005. ) A Place for Emotion in Attitude Models . (58 (April) ) , Journal of Business Research, Special Issue on Affective Responses

Allen, Chris (2004. ) A Theory-Based Approach for Improving Demand Artifact Assessment in Advertising Experiments . Journal of Advertising

Dixon, Andrea; Allen, Chris; Stengel, James R. (11-2003. ) Listening Begins at Home . Harvard Business Review

Allen, Chris; Barr, Terri F.; McQuarrie, Edward F. (1998. ) Implementing the Marketing Concept One Employee at a Time: Pinpointing Beliefs About Customer Focus as a Lever for Organizational Renewal .3 (2 ) , Journal of Market-Focused Management

Allen, Chris; Kardes, Frank; Kim, John (08-1996. ) An Investigation of the Mediational Mechanisms Underlying Attitudinal Conditioning . Journal of Marketing Research

Kim, John; Allen, Chris; Kardes, Frank (08-1996. ) An Investigation of the Mediational Mechanisms Underlying Attitudinal Conditioning .33 (August ) , Journal of Marketing Research

Allen, Chris; Kleine, Robert E.; Kleine, Susan (12-1995. ) How is a Possession "Me" or "Not Me"? Characterizing Types and an Antecedent of Material Possession Attachment . Journal of Consumer Research

Allen, Chris; John, Deborah Roedder (1994. ) Advances in Consumer Research: Vol. 21 . Association for Consumer Research

Allen, Chris; Kent, Robert J. (1994. ) Competitive Interference Effects in Consumer Memory for Advertising: The Role of Brand Familiarity . Journal of Marketing

Allen, Chris; Kardes, Frank; Pontes, Manuel (1993. ) Effects of Multiple Measurement Operations on Consumer Judgment: Measurement Reliability or Reactivity? . Advances in Consumer Research: Vol. XX

Allen, Chris; Machleit, Karen; Madden, Thomas (1993. ) The Mature Brand and Brand Interest: An Alternative consequence of Ad-Evoked Affect . Journal of Marketing

Allen, Chris; Kent, Robert J (1993. ) Does Competitive Clutter in Television Advertising Interfere wit hthe Recall and Recognition of Brand Names and Ad Claims? . Marketing Letters

Allen, Chris; Madden, Thomas J. (1992. ) Marketing Theory and Applications: Vol. 3 . American Marketing Association

Allen, Chris; Machleit, Karen; Kleine, Susan (03-1992. ) A Comparision of Attitudes and Emotions as Predictors of Behavior at Diverse Levels of Behavioral Experience . Journal of Consumer Research

Allen, Chris; Kardes, Frank (1991. ) Perceived Variability and Inferences About Brand Extensions . Advances in Consumer Research: Vol. XVIII

Allen, Chris; Machleit, Karen; Madden, Thomas J. (1990. ) Measuring and Modeling Brand Interest as an Alternative Ad Effect with Familair Brands . Advances in Consumer Research: Vol. XVII

Allen, Chris; Janiszewski, Chris A. (02-1989. ) Assessing the Role of Contingency Awareness in Attitudinal Conditioning with Implications for Adversiting Research . Journal of Marketing Research

Allen, Chris; Machleit, Karen; Marine, Susan S. (1988. ) On Assessing the Emotionality of Advertising Via Izard"s Differential Emotions Scale . Advances in Consumer Research: Vol XV

Allen, Chris; Madden, Thomas J.; Twible, Jacquelyn L. (08-1988. ) Attitude Towards the Ad: An Assessment of Diverse Measurement Indices Under Different Processing Sets . Journal of Marketing Research

Allen, Chris; Marine, Susan S. (1986. ) Assessing Conservatism Among Marketers: An Explorator Application . 1986 Educators" Conference Proceedings

Allen, Chris; Madden, Thomas J. (12-1985. ) A Closer Look at Classical Conditioning . Journal of Consumer Research

Allen, Chris; Debevec, Kathleen (1984. ) Theoretical Frameworks for Examining the Effectiveness of Sterotyping in Persuasive Communications . 1984 AMA Winter Educators" Conference: Scientific Method in Marketing

Allen, Chris; Weinberger, Marc G.; Dhillon, William R. (1984. ) The Impact of Negative Network News . Journalism Quarterly

Allen, Chris; Bartlett, Pamela J.; Schewe, Charles D. (1984. ) Marketing Orientation: How do Hospital Administrators Compare with Marketing Managers? . Health Care Management Review

Allen, Chris; Dillon, William R. (1983. ) Self-Perception Development and Consumer Choice Criteria: Is There a Linkage? . Advances in Consumer Research: Vol. X

Allen, Chris; Weber, Judith D. (1983. ) How Presedential Media Use Affects Individuals" Beliefs About Conservation . Journalism Quarterly

Allen, Chris; Dillon, William R.; Weinberger, Marc G.; Madden, Thomas J. (1982. ) An Approach to Measuring Thought Patterns and Gauging Casual Schemata . Advances in Consumer Reseach: Vol. IX

Allen, Chris; Calatone, Robert J.; Schewe, Charles D. (1982. ) Consumer"s Attitudes About Energy Conservation in Sweden, Canada and the United States with Implications for Policymakers . Journal of Marketing and Public Policy

Allen, Chris (1982. ) Perspectives on Mail Survey Response Rates: The Self-Perception Paradigm and Beyond . Marketing: Theory: Philosophy of Science Perspectives

Allen, Chris (03-1982. ) Self-Perception Based Strategies for Simulating Energy Conservation . Journal of Consumer Research

Allen, Chris; Schewe, Charles D.; Weber, Judith D. (1981. ) An Empirical Assessment of the Relative Marketing Orientations of Museum Directors and Marketing Practitioners . Educators" Conference Proceedings

Allen, Chris; Schewe, Charles D.; Wijk, Gosta (1981. ) Closing the Gap on Non Response Error . Annual Workshop Proceedings

Allen, Chris; Schewe, Charles D.; Liander, Bertil (1981. ) Cross-Cultural Comparisons of a Conservation- Orientation Model . Consumers and Energy Conservation

Allen, Chris; Weinberger, Marc G.; Dillon, William R. (1981. ) Negative Information: Perspectives and Research Directions . Advances in Consumer Research: Vol. 8

Allen, Chris; Weinberger, Marc G.; Dillon, William R. (1981. ) The Impact of Negative Marketing Communications: The Consumers Union/Chrysler Controversy .10 (4 ) , Journal of Adversiting

Allen, Chris; Schaninger, Charles M. (09-1981. ) Wife"s Occupational Status as a Consumer Behavior Construct . Journal of Consumer Research

Allen, Chris; Schewe, Charles D.; Wijk, Gosta; Liander, Bertil (1980. ) An Exploratory Investigation of Consumer Alienation From the Marketplace: Sweden vs. the United States . 1980 Educators" Conference Proceedings

Allen, Chris; Schaninger, Charles M. (1980. ) Dual Career, Dual Income and Non-Work Wife Families: Perspectives and Research Directions . 1980 Educators" Conference Proceedings

Allen, Chris; Calantone, Roger J.; Schewe, Charles D. (1980. ) Targeting Specific Advertising Messages at Tourist Segments . Tourism Marketing and Management Issues

Allen, Chris (1980. ) Using Endorsements to Enhance the Impact of Energy Efficiency Labels: An Empirical Investigation . 1980 Educators" Conference Proceedings

Allen, Chris; Schewe, Charles D.; Wijk, Gosta (11-1980. ) More on Self-Perception Theory"s Foot Technique in the Pre-Call/Mail Survey Setting . Journal of Marketing Research

Allen, Chris; Dillon, William R. (1979. ) On Receptivity to Information Furnished by the Public Policymaker: The Case of Energy . 1979 Educators" Conference Proceedings

Published Books

Allen, Chris; O'Guinn, Thomas C.; Semenik, Richard J. (2011. ) Advertising and Integrated Brand Promotion .Cincinnati, OH, USA , South-Western: CENGAGE Learning

Book Chapter

Miller, Felicia; Fournier, Susan; Allen, Chris (2012 ) Exploring Relationship Analogues in Brand Space London, UK, Routledge

Allen, Chris (2008 ) "Brands and Their Meaning Makers", Handbook of Consumer Psychology Mahwah, NJ, Lawrence Erlbaum Associates

Allen, Chris (1993 ) "Sustaining Helping Behavior: A Field Test of Empathetic, Labeling, and Dependency Appeals," Advances in Nonprofit Marketing: Vol. 4 Greenwich, CT, JAI Press

Allen, Chris (1990 ) "On Using Classical Conditioning Methods for Researching the Impact of Ad-Evoked Feelings," Emotion in Advertising: Theoretical and Practical Explorations Westport, CT, Quorum Books

Allen, Chris (1989 ) "Gauging and Explaining Advertising Effects: Emergent Concerns Regarding Construct/ Ecological Validity", Cognitive and Affective Responses to Advertising Lexington, MA, Heath

Allen, Chris (1984 ) "Nontraditional Family Forms, Time Orientation, and Household Behaviors: Perspectives and Research Directions for the Consumer Researcher", Marketing to the Changing Household: Management and Research Perspectives Cambridge, MA, Ballinger Publishing Co.

Allen, Chris (1981 ) "Causes of Mass Consumption- Related Societal Problems and the Role of Marketing in Fostering Solutions", Government Marketing: Theory and Practice New York, NY, Praeger Publishing

Allen, Chris (1979 ) "Marketing Expertise and the Resolution of Resource Limitation Problems: The Case of Energy Conservation", Public Policy Issues in Marketing: Vol. 1 Ann Arbor, MI, University of Michigan

09-13-2013 Dean"s List of Teaching Excellence Recognition based on student evaluations for Spring semester 2013 Level:College Type:Teaching

Journal of Consumer Psychology Editorial Review Board Member Type:Prof. Org. Level:Service to Professional Associations 2000

Journal of the Academy of Marketing Science Reviewer, Ad Hoc Reviewer Type:Prof. Org. Level:Service to Professional Associations 2000

Journal of Advertising Editorial Review Board Member Type:Prof. Org. Level:Service to Professional Associations 1995

Journal of Consumer Research Editorial Review Board Member Type:Prof. Org. Level:Service to Professional Associations 1992

Journal of Marketing Research Reviewer, Ad Hoc Reviewer Type:Prof. Org. Level:Service to Professional Associations 1982

AMS Conference Reviewer for Competitive Papers Type:Prof. Org. Level:Service to Professional Associations 2008 -2008

AMA Dissertation Competitions (1985, 1990, 1996, 1998, 1999, 2002-2007 AMA Dissertation Competitions ) Reviewer for Competitive Papers Type:Prof. Org. Level:Service to Professional Associations 1985 -2007

AMA Educators" Conferences (1981-1985, 1988-1993, 1995, 1996, 1998-2001, 2003, 2004, 2006, 2007 AMA Educators" Conferences ) Reviewer for Competitive Papers Type:Prof. Org. Level:Service to Professional Associations 1981 -2007

AMA Educators" Conference - Integrated Brand Communications Track Chair Type:Prof. Org. Level:Service to Professional Associations 2004 -2004

ACR Conferences (1980, 1982, 1983, 1985, 1992, 1994, 1996, 1997, 1999, 2000, 2001, 2002, 2003 ACR Conferences ) Reviewer for Competitive Papers Type:Prof. Org. Level:Service to Professional Associations 1980 -2003

Procter & Gamble Marketing Innovation Research Fund (to support Ph.D. dissertation research ) Developer and Administrator Type:Prof. Org. Level:Service to Professional Associations 1998 -2000

1997 AMA Doctoral Consortium (Co-chair with Murali Chandrashekaran & Frank Kardes ) Co-Chairperson Type:Prof. Org. Level:Service to Professional Associations 07-29-1997 -08-02-1997

1996 Ferber Award Reviewer for Competitive Papers Type:Prof. Org. Level:Service to Professional Associations 1996 -1996

ACR National Conference (Co-chair with Deborah Roedder John ) Co-Chairperson Type:Prof. Org. Level:Service to Professional Associations 1993 -1993

1992 ACR Conference (Integrating Emotional Experience with Traditional Attitude Models ) Organizer for Special Topic Sessions Type:Prof. Org. Level:Service to Professional Associations 1992 -1992

AMA Winter Educators" Conference - "Accelerating Knowledge Development in Marketing" (Co-chair with Thomas Madden ) Co-Chairperson Type:Prof. Org. Level:Service to Professional Associations 1992 -1992

1989 ACR Conference (Empirical Research Using an Associative Learning Paradigm ) Organizer for Special Topic Sessions Type:Prof. Org. Level:Service to Professional Associations 1989 -1989

1986 ACR Conference (Consumer Processing without Awareness ) Organizer for Special Topic Sessions Type:Prof. Org. Level:Service to Professional Associations 1986 -1986

1985 AMA Winter Educators" Conference (Attitude Toward the Ad: Past & Future Research ) Organizer for Special Topic Sessions Type:Prof. Org. Level:Service to Professional Associations 1985 -1985

1983 ACR Conference (Multiple Routes to Persuasion: Emerging Thought & Research ) Organizer for Special Topic Sessions Type:Prof. Org. Level:Service to Professional Associations 1983 -1983

1980 ACR Conference (The Negative Slide of Consumer Information ) Organizer for Special Topic Sessions Type:Prof. Org. Level:Service to Professional Associations 1980 -1980

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