Joshua J Clarkson

Joshua John Clarkson (Ph.D. in Social Psychology, Ph.D. in Marketing) is a consumer psychologist who specializes in the areas of persuasion, social influence, and self-control. His research has been published in various journals, including the Proceedings of the National Academy of Sciences, the Journal of Consumer Research, the Journal of Marketing Research, the Journal of Consumer Psychology, and the Journal of Personality and Social Psychology. His findings have been featured in media outlets from business magazines and news articles to pop-psychology books and edited academic volumes. Josh has published two books: Mastering Self Control (2021) and Self-Regulation and Ego Control (2016). He is the recipient of the Linder College of Business Emerging Scholar Award for Research Excellence (2016), Dean’s Award for Faculty Excellence (2017), and Research Excellence Award (2022). Josh teaches graduate and undergraduate courses in consumer behavior and social influence, and he teaches doctoral courses in attitudes and persuasion. He was awarded the Westerbeck Junior Faculty Graduate Teaching Award (2018) and the Ronald J. Dornoff Fellow of Teaching Excellence (2020). Find more about Josh by visiting his UC profile at: https://business.uc.edu/faculty-research/marketing/faculty/joshua-clarkson.html

Ph D: University of Florida Gainesville, FL, 2012 (Marketing)

Ph D: Indiana University Bloomington, IN, 2009 (Social Psychology)

MA: University of North Florida Jacksonville, FL, 2003 (General Psychology)

BA: University of North Florida Jacksonville, FL, 2001 (Psychology)

Attitudes and Persuasion Self-Control

2018 -2020 Associate Professor of Marketing, University of Cincinnati,

2012 -2018 Assistant Professor, University of Cincinnati,

2020 -To Present Full Professor of Marketing, University of Cincinnati,

Investigators:Clarkson, Joshua 2018 University of Cincinnati Faculty Support Grant The downsides of self-control 750 Type:Sponsored Research Level:The University of Cincinnati

Investigators:Clarkson, Joshua 08-2017 -03-2018 American Athletic Conference The mental benefits of physical exertion: How athletic performance enhances academic success 6000 Funded Type:Grant Level:Federal

Other Publications

Wright, Scott; Clarkson, Joshua; Kardes, Frank (2018. ) Circumventing resistance to novel information: Piquing curiosity through strategic information revelation .76 , Journal of Experimental Social Psychology

Roberts, Michael E.; Clarkson, Joshua; Cummings, E.L.T.; Ragsdale, Chelsea M. (2017. ) Facilitating emotional regulation: The interactive impact of resource availability and reward processing .69 , Journal of Experimental Social Psychology

Clarkson, Joshua; Smith, Eliot R.; Tormala, Zakary L.; Dugan, Riley (2017. ) Group identification as a means of attitude restoration .68 , Journal of Experimental Social Psychology

Clarkson, Julia N.; Clarkson, Joshua; Schaffer, Susan D. (2017. ) The effect of an interprofessional heart failure education program on hospital readmissions .39 (2 ) , Journal for Healthcare Quality

Kellaris, James; Dugan, Riley; Clarkson, Joshua; Sweeney, Ric (2017. ) Verb-Noun Reversal in Sales Rhetoric: How Verbing Weirds the Sell . American Marketing Association - Summer Educators Conference

Otto, Ashley S.; Clarkson, Joshua; Kardes, Frank (2016. ) Decision sidestepping: How the motivation for closure prompts individuals to bypass decision making .111 (1 ) , Journal of Personality and Social Psychology

Rahinel, Ryan; Amaral, Nelson; Clarkson, Joshua; Kay, Aaron C.; (2016. ) On incidental catalysts of elaboration: Reminders of environmental structure promote effortful thought. 64 , Journal of Experimental Social Psychology

Clarkson, Joshua; Otto, Ashley S.; Hirt, Edward R.; Egan, Patrick M. (2016. ) The malleable efficacy of willpower theories .42 (11 ) , Personality and Social Psychology Bulletin

Egan, Patrick M.; Clarkson, Joshua; Hirt, Edward R. (2015. ) Revisiting the restorative effects of positive mood: An expectancy-based approach to self-control restoration. 57 , Journal of Experimental Social Psychology

Petrocelli, John V.; Williams, Sally; Clarkson, Joshua (2015. ) The bigger they come, the harder they fall: The paradoxical effect of regulatory depletion on attitude change. 58 , Journal of Experimental Social Psychology

Clarkson, Joshua; Chambers, John R.; Hirt, Edward R.; Otto, Ashley; Kardes, Frank; Leone, Christopher; (2015. ) The self-control consequences of political ideology .112 (27 ) , Proceedings of the National Academy of Sciences

Clarkson, Joshua; Valente, Matthew J.; Leone, Christopher; Tormala, Zakary L. (2013. ) Motivated Reflection on Attitude-Inconsistent Information: An Exploration of the Role of Fear of Invalidity In Self-Persuasion .29 , Personality and Social Psychology Bulletin

Clarkson, Joshua; Janiszewski, Chris; Cinelli, Melissa D. (2013. ) The Desire for Consumption Knowledge .39 (6 ) , Journal of Consumer Research

Clarkson, Joshua; Tormala, Zakary L.; Rucker, Derek D.; Dugan, Riley (2013. ) The Malleable Influence of Social Consensus on Attitude Certainty. 49 , Journal of Experimental Social Psychology

Petrocelli, John V.; Clarkson, Joshua; Whitmire, Melanie B.; Moon, Paul E. (2013. ) When a+b?c-c": Published Errors in the Reports of Single Mediator Models .45 , Behavior Research Methods

Clarkson, Joshua; Tormala, Zakary L.; Leone, Christopher (2011. ) A Self-Validation Perspective on the Mere Thought Effect .47 (449-454 ) , Journal of Experimental Social Psychology

Clarkson, Joshua; Tormala, Zakary L.; Rucker, Derek D. (2011. ) Cognitive and Affective Matching Effects in Persuasion: An Amplification Perspective .37 , Personal and Social Psychology Bulletin

Tormala, Zakary L.; Clarkson, Joshua; Henderson, Marlone D. (2011. ) Does Fast or Slow Evaluation Foster Greater Certainty? .37 , Personality and Social Psychology Bulletin

Clarkson, Joshua; Hirt, Edward R.; Chapman, D. Austin; Jia, Lile (2011. ) The Impact of Illusory Fatigue on Executive Control: Do Perceptions of Depletion Impair Working Memory Capacity? .2 , Social Psychological and Personality Science

Petrocelli, John V.; Clarkson, Joshua; Tormala, Zakary L.; Hendrix, Kristin S. (2010. ) Perceiving Stability as a Means to Attitude Certainty: The Role of Implicit Theories of Attitudes .46 , Journal of Experimental Social Psychology

Wan, Echo W.; Rucker, Derek D.; Tormala, Zakary L.; Clarkson, Joshua (2010. ) The Effect of Regulatory Depletion on Attitude Certainty .47 (531-541 ) , Journal of Marketing Research

Clarkson, Joshua; Hirt, Edward R.; Jia, Lile; Alexander, Marla B. (2010. ) When Perception is More Than Reality: The Effect of Perceived Versus Actual Resource Depletion on Self-Regulatory Behavior .98 , Journal of Personality and Social Psychology

Tormala, Zakary L.; DeSensi, Victoria D.; Clarkson, Joshua; Rucker, Derek D. (2009. ) Beyond Attitude Consensus: The Social Context of Persuasion and Resistance .45 , Journal of Experimental Social Psychology

Clarkson, Joshua; Tormala, Zakary L.; DeSensi, Victoria D.; Wheeler, S. Christian (2009. ) Does Attitude Certainty Beget Self-Certainty? .45 , Journal of Experimental Social Psychology

Clarkson, Joshua; Tormala, Zakary L.; Rucker, Derek D. (2008. ) A New Look at the Consequences of Attitude Certainty: The Amplification Hypothesis .95 , Journal of Personality and Social Psychology

Tormala, Zakary L.; Clarkson, Joshua (2008. ) Source Trustworthiness and Information Processing in Multiple Persuasive Message Situations: A Contextual Analysis .26 , Social Cognition

Tormala, Zakary L.; Clarkson, Joshua (2007. ) Assimilation and Contrast in Persuasion: The Effects of Source Credibility in Multiple Situations .33 , Personality and Social Psychology Bulletin

Tormala, Zakary L.; Clarkson, Joshua; Petty, Richard E. (2006. ) Resisting Persuasion by the Skin of One"s Teeth: The Hidden Success of Resisted Persuasive Messages .91 , Journal of Personality and Social Psychology

Published Books

Clarkson, J.J. (2021. ) Mastering Self-Control .New York , Cambridge University Press (Author)

Link

Hirt, E.R., Clarkson, J.J., & Jia, L. (2017. ) Self-Regulation and Ego Control .San Diego, CA , Elsevier (Co-Editor)

Link

Book Chapter

Clarkson, Joshua; Beck, Josh T.; Otto, Ashley S.; Dugan, Riley G. (2019 ) Methods in social influence New York: Routledge, USA, Handbook of Research Methods in Consumer Psychology

Clarkson, Joshua; Otto, Ashley; Hassey, Roseann; Hirt, Edward R; (2016 ) Perceived mental fatigue and self-control San Diego, CA, USA, Self-Regulation and Ego Control/Elsevier

Hirt, Edward R.; Clarkson, Joshua; Egan, Patrick M.; Eyink, Julie R. (2016 ) Restoration effects following depletion: Adventures in the uncanny resilience of man. San Diego, CA, USA, Self-Regualtion and Ego Control/Elselvier

Hirt, Edward R.; Clarkson, Joshua (2010 ) The Psychology of Fandom: Understanding the Etiology, Motives, and Implications of Fanship New York: Routledge, Consumer Behavior Knowledge for Effective Sports Marketing

Invited Presentations

Clarkson, Joshua; Buechner, Bryan; Otto, Ashley S.; Hirt, Ed R. (2018. ) The mental benefits of physical exertion: How athletic performance enhances academic success .American Athletic Research Consortium, Conference. . Level:National

Clarkson, Joshua; Cooke, Alan DJ; Martin, Nathan (2018. ) How argument order expectancies influence advertisement efficacy .Ohio State University, Other. . Level:Local

Clarkson, Joshua (2018. ) Motivated knowledge acquisition .University of Melbourne, Conference. . Level:International

Clarkson, Joshua (2018. ) Influencing those who influence us .University of Minnesota, Level:Local

Clarkson, Joshua (2017. ) Influencing those who influence us .National University of Singapore, Seminar. .

Clarkson, Joshua (2017. ) Influencing those who influence us .Society for Personality and Social Psychology, Conference. . Level:International

Clarkson, Joshua (2017. ) Influencing those who influence us .University of North Florida, Workshop. . Level:State

Hirt, Edward; Jia, Lile; Clarkson, Joshua (2016. ) Red light, green light: Depletion as a cue for adaptive self-regulation. Midwestern Psychological Association, Conference. . Level:Regional

Clarkson, Joshua; Chambers, John; Hirt, Edward; Otto, Ashley (2016. ) Self-control consequences of political ideology .Society for Personality and Social Psychology, Conference. . Level:International

Clarkson, Joshua (2016. ) Innovation through deviation: The role of expertise in the emergence of minority influence .University of Cincinnati Marketing Research Camp, Seminar. .

Clarkson, Joshua (2016. ) Motivated knowledge acquisition: Implicit self-theories and the preference for knowledge breadth or depth .University of Lisbon, Seminar. .

Clarkson, Joshua (2016. ) Satisfaction in repetition: The impact of implicit self-theories and preference forecasting on future consumption consistency .University of Louisville, Seminar. .

Clarkson, Joshua (2016. ) The role of expertise in the emergence of minority influence .University of Oregon, Seminar. .

Clarkson, Joshua (2015. ) Motivated knowledge acquisition: Implicit self-theories and the preference for knowledge breadth or depth .University of Central Florida, Seminar. .

Clarkson, Joshua (2015. ) Innovation through deviation: The role of expertise in the emergence of minority influence .University of Ohio State Newark, Seminar. .

Clarkson, Joshua (2014. ) Developing or Maximizing Expertise? How Implicit Theories Shape Knowledge Preferences .Miami University, Seminar. .

Pogacar, Ruth; Clarkson, Joshua; Murphy, Mary C. (2014. ) Is variety the spice of life? The role of implicit theories in consumers’ need for variety. Mittelstaedt Doctoral Symposium, Workshop. .

Hassey, Roseann; Clarkson, Joshua; Moreria, Sergio; Leone, Christopher (2014. ) Revisiting social identity in self-persuasion: The effect of conflicting attitudinal norms on mere thought .Society of Southeastern Social Psychologists, Conference. .

Clarkson, Joshua (2014. ) The dual role of thought confidence and thought consistency in the mere thought effect. Society of Southeastern Social Psychologists, Conference. .

Clarkson, Joshua (2014. ) Developing or Maximizing Expertise? How Implicit Theories Shape Knowledge Preferences .University of North Florida, Seminar. .

2018 Daniel J. Westerbeck Junior Faculty Graduate Teaching Award Level:University Type:Teaching

2018 Inducted Fellow Level:International Type:Scholarship/Research

2017 Dean’s Award for Faculty Excellence Research Excellence Level:University Type:Scholarship/Research

2017 Early Career Award in Attitudes and Social Influence Research excellence in first 5 to 7 years since PhD Level:International Type:Scholarship/Research

2017 Summer Research Fellowship Fund Summer Research Level:College Type:Scholarship/Research

2017 The Isaac Manasseh Meyer Research Fellowship Invited to speak with faculty on current research and collaborate with researchers for two weeks at the University Level:International Type:Scholarship/Research

04-2017 Dean"s List of Teaching Excellence Level:College Type:Teaching

12-2016 Dean"s List of Teaching Excellence Level:College Type:Teaching

2016 Emerging Scholar Award for Research Excellence Level:College Type:Scholarship/Research

2016 Research Fellowship Invited to speak with faculty on current research and collaborate with researchers for a week at the University Level:International Type:Scholarship/Research

2016 Summer Research Fellowship Fund summer scholarship Level:College Type:Scholarship/Research

12-2015 Dean"s List of Teaching Excellence Level:College Type:Teaching

2015 Invited Fellow Invited fellows are accepted due to evidence of substantial contribution to social psychology as an empirical science. Level:International Type:Scholarship/Research

04-2015 Dean"s List of Teaching Excellence Level:College Type:Teaching

12-2014 Dean’s List of Teaching Excellence Type:Teaching

04-2014 Dean’s List of Teaching Excellence Type:Teaching

12-2013 Dean’s List of Teaching Excellence Type:Teaching

12-2012 Dean’s List of Teaching Excellence Type:Teaching

12-2012 Irving J. Saltzman Award Annual Award to an Outstanding Graduate Student from Indiana University Level:Department Type:Scholarship/Research

2004 Outstanding Graduate Student in Psychology Research excellence during Masters Program in General Psychology Level:College Type:Scholarship/Research

Marketing Graduate Student Committee (Co-manage the Marketing Ph.D. Program ) Committee Chair Type:Departmental Service Level:Department 01-2016

Cony Ho Dissertation Committee Chair Type:Departmental Service Level:Department 2017 -2019

Ashley Otto Dissertation Committee (Supervise dissertation project along with the two manuscripts to emerge from this project. ) Committee Chair Type:Departmental Service Level:Department 2015 -2016

Roseann Hassey Dissertation Committee Committee Chair Type:Departmental Service Level:Department 2015 -2016

Faculty Recruitment (Sort through applications, interview applicants online and at a conference, host 9 applicants, attend talks, individual meetings, city tours, evening entertainment, evaluation meetings ) Committee Member Type:Departmental Service Level:Department 08-2013 -2016

Marketing Graduate Student Committee (Develop current graduate students, recruit new graduate students, re-evaluate graduate requirements ) Committee Member Type:Departmental Service Level:Department 08-2013 -12-2016

Julia Clarkson Dissertation Defense (Serve as the outside member to Julia Clarkson"s dissertation. ) Committee Member Type:Departmental Service Level:Department 2014 -2015

Riley Dugan Dissertation Committee (Supervised the dissertation of doctoral candidate Riley Dugan ) Committee Chair Type:Departmental Service Level:Department 2013 -2014

Faculty Development/Operations Committee (Develop regulations for faculty development awards, evaluate and assign awards (Fall/spring separately) ) Committee Member Type:University/College Service Level:University 2014 -2018

Jeremy Woods Dissertation Committee (Serve as an outside committee member to Management student Jeremy Woods"s dissertation ) Committee Member Type:University/College Service Level:University 2013 -2015

Suspension/Dismissal Appeals Committee (Evaluate student appeals of academic suspensions or dismissals. ) Committee Member Type:University/College Service Level:University 2013 -2014

Personality and Social Psychology Bulletin Editorial Review Board Member Type:Prof. Org. Level:Service to Professional Associations 2018

Perspectives on Psychological Science Reviewer, Ad Hoc Reviewer Type:Prof. Org. Level:Service to Professional Associations 2016

Basic and Applied Social Psychology Reviewer, Journal Article Type:Prof. Org. Level:Service to Professional Associations 08-2012

Journal of Consumer Research Reviewer, Journal Article Type:Prof. Org. Level:Service to Professional Associations 08-2012

Journal of Experimental Psychology: General Reviewer, Journal Article Type:Prof. Org. Level:Service to Professional Associations 08-2012

Journal of Experimental Social Psychology Reviewer, Journal Article Type:Prof. Org. Level:Service to Professional Associations 08-2012

Journal of Marketing Research Reviewer, Journal Article Type:Prof. Org. Level:Service to Professional Associations 08-2012

Journal of Personality and Social Psychology Reviewer, Journal Article Type:Prof. Org. Level:Service to Professional Associations 08-2012

Journal of Personality Reviewer, Journal Article Type:Prof. Org. Level:Service to Professional Associations 08-2012

Marketing Letters Reviewer, Journal Article Type:Prof. Org. Level:Service to Professional Associations 08-2012

Motivation & Emotion Reviewer, Journal Article Type:Prof. Org. Level:Service to Professional Associations 08-2012

Personality and Social Psychology Bulletin Reviewer, Journal Article Type:Prof. Org. Level:Service to Professional Associations 08-2012

Proceedings of the National Academy of Science Reviewer, Journal Article Type:Prof. Org. Level:Service to Professional Associations 08-2012

Psychological Bulletin Reviewer, Journal Article Type:Prof. Org. Level:Service to Professional Associations 08-2012

Social and Personality Psychological Science Reviewer, Journal Article Type:Prof. Org. Level:Service to Professional Associations 08-2012

Society of Consumer Psychology ("The SCP Advisory Panel’s mission is to represent the collective “voice” of the SCP membership and advise the executive leadership of the Society on various matters such as conference feedback, research themes, and organizational priorities" ) Board of Advisors of a Company Type:Prof. Org. Level:Service to Professional Associations 01-2018 -01-2020

Society for Consumer Psychology ("The SCP Advisory Panel’s mission is to represent the collective “voice” of the SCP membership and advise the executive leadership of the Society on various matters such as conference feedback, research themes, and organizational priorities" ) Committee Member Type:Prof. Org. Level:Service to Professional Associations 2019 -2019

CLIK CB Forum (Co-organizer of a regional conference on consumer psychology ) Co-Chairperson Type:Prof. Org. Level:Service to Professional Associations 2017 -2018

Society for Consumer Psychology (Summer 2018) (Co-chair the 2018 summer SCP conference ) Co-Chairperson Type:Prof. Org. Level:Service to Professional Associations 01-2017 -08-2018

Self-Regulation and Ego Depletion Conference (Co-chaired a three-day conference that coincided with a co-edited book. ) Co-Chairperson Type:Prof. Org. Level:Service to Professional Associations 07-2016 -2016

2016: Society of Experimental Social Psychology , National

2009: Association of Consumer Research,

2009: Society of Consumer Psychology, National

2004: Midwestern Psychological Association, Regional

2004: Society for Personality and Social Psychology, International

BUYER BEHAVIOR

IND STUDY IN MKTG

INFLUENCE STRATGIES

CONSUMERBEHAVIOR

CONSUMERBEHAVIOR

INDSTUDYINMKTG

PHDCURRENTTOPICS

MKTG SPECIAL TOPICS

CONSUMER BEHAVIOR

CONSUMER BEHAVIOR

Consumer Behavior

Consumer Behavior

PhD Current Topics Seminar

SPORTS-EVENTS MKTG

CONSUMER BEHAVIOR

CONSUMER BEHAVIOR

CONSUMER BEHAVIOR

Consumer Behavior

Consumer Behavior

Consumer Behavior

Consumer Behavior

Consumer Behavior

Research in progress

Title:
Do Consumers Become More Or Less Certain As They Age? How Cross-Cultural Differences in Perceived Self-Efficacy Impact the Effect of Age on Certainty


Description:
In submission at JCR



Research Type:
Scholarly,