Michael P Cook

Associate Professor - Adjunct Ann

Professional Summary

Dr. Cook is a Consumer Psychologist, researcher and consultant who has been active in research methodology, marketing and advertising, and teaching for over 25 years. He is currently Managing Consultant at Anactics Consulting, LLC and was recently Senior Vice President, Consulting & Insights at StrataMark Dynamic Solutions, a full service marketing research company. His experience includes working on the client side in consumer insights and research with leading CPG companies, at a retail/shopper marketing agency responsible for consumer programs, as a consultant and research supplier to global leaders in a number of consumer industries and product categories, and in both full time and part time academic appointments at several universities. Mike has applied his expertise across a range of industries such as consumer packaged goods, food service, and flavors/fragrances. His recent publications include articles on global ethnography and sensory experience, and on cross cultural multi-country response bias in consumer research; and he has given talks over the years at the Advertising Research Foundation (ARF), the European Society for Opinion and Market Research (ESOMAR), and other venues. Mike has a PhD. in Psychology from the University of Tennessee with specializations in Social and Organizational Psychology, and has taught psychology and business at a number of universities, including the University of North Carolina-Charlotte, Michigan State University, Appalachian State University, Illinois Institute of Technology, University of Colorado Denver, Northern Kentucky University, and is currently an adjunct faculty member in Marketing at the University of Cincinnati.

Education

Ph D, University of Tennessee Knoxville, TN, 1979 (Social Psychology)

BS, University of Bridgeport Bridgeport, CT, 1975 (Psychology)

Positions and Work Experience

08-01-2012 - Managing Consultant, ANACTICS CONSULTING, LLC.,

08-01-2013 -10-27-2014 Senior Vice President, Consulting & Insights, StrataMark Dynamic Solutions,

01-01-2010 -08-01-2012 Division President Sensory Research, CRG Global, Inc.,

03-01-2005 -12-31-2009 Head of Consumer Understanding, Givaudan Flavors Corp.,

08-01-2007 -06-01-2009 Adjunct Professor, Northern Kentucky University,

08-01-2002 -06-01-2005 Visiting Associate Professor Psychology, Director of Industrial Organizational Graduate Program, Director of Industrial Organizational Graduate Program, University of Colorado Denver,

08-01-2002 -03-01-2005 Managing Consultant, ANACTICS CONSULTING, LLC.,

09-01-1993 -08-01-2002 General Manager, Director of Consumer Programs, The Integer Group,

03-01-1990 -08-31-1993 Planning & Analysis Manager, Coors Brewing Company,

12-01-1985 -03-01-1990 Marketing Research Supervisior, The Quaker Oats Company,

08-01-1988 -06-01-1989 Adjunct Instructor of Social Psychology, Illinois Institute of Technology,

08-01-1982 -12-01-1985 Associate Professor of Psychology (Tenured), Appalachian State University,

08-01-1980 -08-01-1982 Assistant Research Professor of Psychology, Michigan State University,

08-01-1979 -06-01-1980 Lecturer in Psychology, University of North Carolina Charlotte,

Research and Practice Interests

Eye tracking, sensory research

Publications

Other Publications

Levin, Aron M; Levin, Irwin P; Cook, Michael P (11-01-2010. ) Measuring and Accounting for Cross-Country Response Biases in Marketing Food and Drink Products .22 , Journal of International Consumer Marketing

Additional Publications

Professional Affiliation

Co-Chair, Marketing Research Interest Group American Marketing Association, National

Courses Taught

CONSUMER BEHAVIOR

CONSUMER BEHAVIOR

MARKETING RESEARCH

MARKETING RESEARCH

MARKETING RESEARCH

MARKETING RESEARCH

MARKETING RESEARCH

CONSUMERBEHAVIOR

CONSUMERBEHAVIOR

MARKETINGRESEARCH

MARKETINGRESEARCH

TEACHINGASSISTANT

CONSUMER BEHAVIOR

MARKETING RESEARCH

MARKETING RESEARCH

MARKETING RESEARCH

MARKETING RESEARCH

CONSUMER BEHAVIOR

MARKETING RESEARCH

MARKETING RESEARCH

MARKETING RESEARCH

Consumer Behavior

Marketing Research

Marketing Research

Marketing Research

Marketing Research

SHOPPER MARKETING

Consumer Behavior

Marketing Research

Marketing Research

Marketing Research

Marketing Strategy

Marketing Strategy

MARKETING RESEARCH

SHOPPER MARKETING

MARKETING RESEARCH

MARKETING RESEARCH

MARKETING RESEARCH

Contact Information

421 Carl H. Lindner Hall
Phone: 513-556-6351
Fax: 513-556-0979
cook2ma@ucmail.uc.edu