Oscar Fernandez

Oscar Fernandez , BS

Adjunct Associate Professor

Professor Emeritus

Aronoff Center


DAAP SOD Adjuncts - 0016

Professional Summary

An Associate Professor in the School of Design, Professor Fernández specializes in information design, symbol systems, comprehensive typography, wayfinding programs, human centered design and communciation design history. He previously held adjunct and associate professorships at Carnegie Mellon University, Maine College of Art, University of Cincinnati, The Ohio State University and Montana State University. His more than 35 years of professional experience have included communication design work for architecture and design firms as well as design director roles at Wexner Center for the Arts, VIA, Fitch Worldwide and Eyethink. Professor Fernández's award-winning work has been included in many publications including GRAPHIS Posters, Typography 20, GRAPHIS Design Annual 2000, the AIGA Graphic Design Annual 19 and the SEGD Global Design Award 2006. Fernández remains a people advocate and committed to socially responsbile design.


MFA in Graphic Design: Yale University New haven, CT, 1976

B.S.: Lamar University 1973 (Art)

Research and Practice Interests

Information Design + Data Visualization
Symbol Systems
Comprehsnive Typography
User Centered Design for Communications
Communication Design History
Physical + Virtual Wayfinding

Research Support

Grant: #DCA-IMap Investigators:Fernandez, Oscar 09-22-2008 -12-12-2009 Weather Decision Technologies, Inc. Weather Tech- IMap Analysis Role:PI $10,000.00 Closed Level:Industry

Grant: #PO G4P-4501698486 Investigators:Fernandez, Oscar 06-01-2010 -07-31-2010 Procter & Gamble Company P&G Design of Trilingual Iconography for Female Beauty Packaging Role:PI $9,004.00 Closed Level:Industry

Grant: #R40533 Investigators:Creaghead, Nancy; Fernandez, Oscar; Hutton, John; Seward, Renee; Smith, Allison 10-01-2019 -03-31-2020 UC's Urban Futures Digital Futures Anchor Development Program Learning By Design Role:Collaborator $10,000.00 Active Level:Internal UC

Contact Information

6415B Aronoff Center
Phone: 513-556-3267