Research Support
Investigators:Jung, Wonsuk 11-01-2026 -10-31-2027 University of Wisconsin - Madison Effect of Subjective Knowledge on Perceptions of Product Upgrades Role:PI 2000.00 Hold Level:Higher Education
Publications
Peer Reviewed Publications
Wonsuk Jung, Joann Peck, Kyunghee Kim, Mauricio Palmeira (2022). An Unintended Consequence of Product Upgrades: How Upgrades Can Make Current Consumers Feel Left Behind. Journal of Marketing Research, 59 (5) , 1019More Information