Brian Metcalf

Brian Rounds Metcalf , M.S. and Ph.D. in Psychology

Assistant Professor Educator

University of Cincinatti
5120H Edwards 1
45 Corry Blvd
Cincinnati, Ohio 45221-0376
Phone 513-556-5590
Email Brian.Metcalf@uc.edu

Professional Summary

Brian Metcalf, PhD, is an Assistant Professor-Educator in the Department of Psychology at the University of Cincinatti.  Prior to August 2017, he was an Associate Professor of Psychology at Hawaii Pacific University in Honolulu, HI (since 2000). Originally from Stevens Point, WI, he previously taught and conducted research at Morris Brown College, and before that, at the University of Georgia, where he earned his MS and PhD in biopsychology. He was invited in 2012 by renowned psychologist, Dr. Philip Zimbardo, to be a member of his "Z-Team", a name coined as the antithesis of "The A-Team,"  those tip of the spear, first-in special forces that enter dangerous situations and create PTSD. The mission of The Z-Team is to research, document, publish articles and books, and in general spread the word in the psychological community and the rest of the word about: the importance of the Zimbardo Time Perspective Inventory (ZTPI) as a psychological scale, Temporal Theory, and Time Perspective Therapy. Brian also collaborates with Phil on his Heroic Imagination Project, training his students the skills and awareness needed to create lasting positive change in their own lives and the lives of others around them. Since 2016, he is also a consultant for AETAS Mind Balancing Apps at http://www.discoveraetas.com.

With a background in neuroscience, Brian earned his PhD from the Univerisity of Georgia Department of Psychology in the Biopsychology (since renamed Neuroscience) Program.  His teaching experience and interests, however, are wide-ranging.  "Specializing" in teaching courses in Introduction to Psychology, Introductory Statistics in Psychology, and Psychobiology (most frequently-taught courses), he has also taught Research Methods in Psychology, Advanced Statistics in Psychology, Social Psychology, and "capstone" courses including History & Systems of Psychology and Research Methods in Social Psychology.  Since 2012, he has regularly taught online and hybrid course sections as well as the traditional course sections he has been teaching since 1993.
  
Brian has been awarded by his peers with three "Golden Apple Awards for Excellence" in Mentoring, Service to Students, and the Reflective Use of Technology in his online and traditional courses.  A long-time faculty advisor to multiple-award-winning student organizations including the Psychology Club and Psi Chi, the International Honor Society in Psychology, Brian has also earned "Advisor of the Year," "Western Regional Psi Chi Chapter Advisor" awards, and was nominated for Psi Chi's "Florence Denmark National Faculty Advisor Award."  Psychology Club groups and officers he has mentored have earned University numerous "Club of the Year," "Most Distinguished Club," "Event of the Year," "Best Outreach," "Most Spirited," and "President of the Year" awards over the years.  The Psi Chi chapter and student officers he advised received "Model Chapter" status (7 consecutive years), "Western Regional Chapter of the Year," "Research Conference Grants" (5 consecutive years), and student, Caitlin Macy, received the "Kay Wilson Leadership" (National President of the Year) award.  

Education

Ph.D.: University of Georgia Athens, GA, 1999 (Biopsychology (Neuroscience))

M.S.: University of Georgia Athens, GA, 1993 (Biopsychology (Neuroscience))

B.S.: University of Wisconsin - Stevens Point Stevens Point, WI, 1987 (Psychology (Minors in Biology and Sociology))

Research and Practice Interests

While Dr. Metcalf's specialization is neuroscience and his research interests have included operant studies with rodents, drug-discrimination studies with so-called “club drugs,” and electrophysiological recording, his research experience is very diverse. He also has a keen interest in social and clinical topics in recent years due to a close association and working relationship he developed with world-renowned psychologist, Dr. Philip Zimbardo.  Most famous for the 1971 “Stanford Prison Experiment” that highlighted the ease with which ordinary college students could cross the line between good and evil when caught up in the matrix of situational and systemic forces, he has published more than 50 books, among them, “The Lucifer Effect,” “The Time Paradox,” and “The Time Cure,” and has written more than 500 professional and popular articles and chapters, including now one with Dr. Metcalf!  

Two areas of Zimbardo’s interest that Metcalf is working with him on are his community-based “Heroic Imagination Project” (HIP) and his Time Perspective Theory/Therapy (TPT).  After years of focusing on those situational factors producing evil/inaction in otherwise ordinary people, he became interested in how those same situations sometimes produce the opposite, heroism and activism.  Realizing that almost no attention has been paid by psychology to heroism, he founded the HIP which is dedicated both to researching these factors and training people, particularly young people, to be “heroes in waiting.”  Metcalf was asked by Zimbardo to present how Metcalf is incorporating a theme of heroism in his courses and in April 2016 Metcalf joined him as part of an Invited Symposium at the Western Psychological Association convention in Long Beach.  

Meanwhile, Zimbardo’s Time Perspective Theory was first laid out in an article in 1999 with John Boyd (“Putting Time in Perspective: A Valid, Reliable Individual-Difference Metric”) which introduced the now widely used Zimbardo Time Perspective Inventory (ZTPI).  Subsequent books, “The Time Paradox” and “The Time Cure” elaborated on how one’s time perspective influences virtually everything we do (despite being largely outside of our awareness) and how this theory has been transformed into one of the most promising therapies known for Post-Traumatic Stress Disorder (PTSD) and other anxieties and depression. In March, 2016, an entry Metcalf co-authored with Zimbardo called “Time Perspective Theory” was published in SAGE’s “Encyclopedia of Theory in Psychology.”  Work continues on both of these topics, including how they may be interrelated.

Positions and Work Experience

08-2017 - Assistant Professor - Educator in Psychology, University of Cincinatti, Cincinatti, OH

08-2000 -08-2017 Associate Professor of Psychology, Hawaii Pacific University, Honolulu, HI

08-1996 -08-2000 Adjunct Assistant Professor/Research Associate, Morris Brown College, Atlanta, GA

Publications

Published Abstracts

Metcalf, B.R., Linnes, C., Agrusa, J.F., & Lema, J. (2015. ) Do you want to build a snowman in Norway? The impact of Disney's Frozen movie on Norwegian tourism .[Abstract]Abstract Proceedings of the 21stAsia Pacific Tourism Association Conference, 199-203

Metcalf, B.R., Stahl, J.M., Allen, J.D., Woolfolk, D.R., & Soto, P.L. (2002. ) Discrimination of gamma-hydroxybutyrate and ethanol administered separately and as a mixture in rats .[Abstract]Alcohol Research, 7 (1 ) ,29-30

Metcalf, B.R., Stahl J.M., Soto P.L., Sanchez M., Jones L.L. (2000. ) Symmetrical tests of generalization to the discriminative stimulus properties of gamma-hydroxybutyrate and gamma-butyrolactone in rats .[Abstract]Drug and Alcohol Dependence, 60 ,147

Peer Reviewed Publications

Metcalf, B.R., Stahl, J.M., Allen, J.D., Woolfolk, D.R., & Soto, P.L. (2001. ) Discrimination of gamma-hydroxybutyrate and ethanol administered separately and as a mixture in rats .Pharmacology Biochemistry and Behavior, , 70 (1 ) ,31-41

Metcalf, B.R., Linnes, C., Agrusa, J.F., & Lema, J. (2015. ) Do you want to build a snowman in Norway? The impact of Disney's Frozen movie on Norwegian tourism .Developments of the new tourism paradigm in the Asia Pacific region: Proceedings of the 21st Asia Pacific Tourism Association Conference, , 395-404

Linnes, C. & Metcalf, B.R. (2017. ) iGeneration and their acceptance of technology .International Journal of Management & Information Systems, , 21 (2 ) ,11-25

Abayomi, A.K.*, Metcalf, B.R., Brakke, K.E., & Stahl, J.M. (1999. ) The effect of differing fixed ratio schedule parameters for acquisition of drug discrimination using gamma-hydroxybutyrate (GHB) and ethanol in rats .Proceedings of the National Conference on Undergraduate Research, , 4 ,995-997

Agrusa, J.F., Linnes, C., Lema, J. & Metcalf, B.R. (2018. ) Data mining in film tourism. International Journal of Economics and Business, , 6 ((2) ) ,51-69

Book Chapter

Metcalf, B.R., & Allen, J.D. (1995 ) In search of chaos in schedule-induced polydipsia. Chaos theory in psychology. .Westport, CT, Greenwood Publishing Group

Linnes, C., Metcalf, B.R.., Shahijan, M.K. (2017 ) The future of Apps: A smart investment for business Apps Management and E-commerce Transactions in Real-Time .Hershey, PA, IGI Global

Encyclopedia Article

Metcalf, B.R. & Zimbardo, P.G. (2016. ) Encyclopedia of theory in psychology. .Thousand Oaks, CA, Sage Publications

Metcalf, B.R. & Zimbardo, P.G. (2016. ) Encyclopedia of theory in psychology. Thousand Oaks, CA, Sage Publications

Presentations

Invited Presentations

Metcalf, B.R., & Zimbardo, P.G. (2016. ) My heroic imagination in Intro Psych. Western Psychological Association Annual Convention, Long Beach, CA.. Conference. . Level:Regional

Metcalf, B.R. (2017. ) We Can Be Heroes: The Heroic Imagination in the face of Conformity, Obedience, and in the Worst of Situations .Kennesaw State University, Kennesaw, GA. Other Institution. . Level:Department

Metcalf, B.R. (2917. ) What We’ve Learned About Learning: Classical and Operant Conditioning .Northwest Michigan College, Traverse City, MI. Other Institution. . Level:Department

Metcalf, B.R. (2017. ) We Can Be Heroes: The Heroic Imagination in the face of Conformity, Obedience, and in the Worst of Situations .Concordia University of Chicago, Oak Park, IL. Other Institution. . Level:Department

Metcalf, B.R. (2017. ) PTSD and The Time Cure .University of Cincinnati, Cincinnati, OH. UC. . Level:Department

Metcalf, B.R. (2015. ) The Pohakea Heroic Imagination Project .Hawaii Pacific University Psychology Symposium Series, Honolulu, HI. Other Institution. . Level:Department

Metcalf, B.R., & Morgan, D. (2008. ) A 30-year mystery: Remembering & understanding Jonestown .Hawaii Pacific University Symposium Series, Honolulu, HI. Other Institution. . Level:Department

Metcalf, B.R. (2000. ) Tests for symmetrical generalization between the stimulus effects of gamma-hydroxybutyrate and ethanol administered separately and as mixtures in rats .Saint Mary’s College of California, Moraga, CA. Other Institution. . Level:Department

Metcalf, B.R. (2000. ) Why you probably believe weird things .California University of Pennsylvania, California, PA. Other Institution. . Level:Department

Metcalf, B.R. (2000. ) hat’s the scoop on Scoop?: Stimulus properties of gamma-hydroxybutyrate (GHB) and ethanol .California University of Pennsylvania, California, PA. Other Institution. . Level:Department

Metcalf, B.R. (2000. ) The stimulus effects of gamma-hydroxybutyrate (GHB) and ethanol .Nebraska Wesleyan University, Lincoln, NE. Other Institution. . Level:Department

Poster Presentations

Metcalf, B.R., Stahl, J.M., Woolfolk, D.R., & Soto, P.L. (2001. ) Discrimination of gamma-hydroxybutyrate and ethanol administered separately and as a mixture in rats .Annual Meeting of the Southeastern Psychological Association, Atlanta, GA. . Conference. . Level:Regional

Metcalf, B.R., Stahl, J.M., Soto, P.L., Sanchez, M.L.*, & Jones, L.L. (2000. ) Tests of generalization to the discriminative stimulus properties of gamma-hydroxybutyrate (GHB) and gamma-butyrolactone (GBL) in rats .62nd annual meeting of The College on Problems of Drug Dependence, San Juan, Puerto Rico. . Conference. . Level:International

Soto, P., McDowell, J., Metcalf, B., & Stahl, J. (2000. ) The effect of an alternative reinforcement source on Herrnstein’s single-alternative equation .26th Annual Convention of the Association of Behavior Analysis, Washington, DC. . Conference. . Level:National

Bunnell, B.N., Hebert, M.A., Metcalf, B.R., Mougey, E.H., & Meyerhoff, J.L. (1992. ) Septal lesions increase submissive behavior and HPA activity in hamsters .Society for Neuroscience Annual Conference, Anaheim, CA. . Conference. . Level:International

Jones, L.L.*, Sanchez, M.*, Metcalf, B.R., & Stahl, J.M. (2000. ) Discrimination training of gamma-hydroxybutyrate (GHB) and gamma-butyrolactone stimuli in rats .Annual Atlanta University Center Research Day Symposium, Atlanta, GA. . Conference. . Level:Local

Sanchez, M.*, Jones, L.L.*, Dowling, T.*, Metcalf, B.R., & Stahl, J.M. (2000. ) Symmetrical tests of generalization to the discriminative stimulus properties of gamma-hydroxybutyrate (GHB) and gamma-butyrolactone (GBL) in rats. .Annual Meeting of the Southeastern Psychological Association, New Orleans, LA. . Conference. . Level:Regional

Abayomi, A.K.*, Metcalf, B.R., Brakke, K.E., & Stahl, J.M. (1999. ) Comparison of differing fixed ratio schedule parameters for acquisition of drug discrimination using gamma hydroxybutyrate (GHB) and ethanol in rats .National Institute of Mental Health Career Opportunities in Research Education & Training (NIHM-COR) Colloquium, Albuquerque, NM. . Conference. . Level:National

Abayomi, A.K.*, Metcalf, B.R., Brakke, K.E., & Stahl, J.M. (1999. ) Fixed ratio schedule parameters of drug discrimination acquisition for gamma-hydroxybutyrate (GHB) and ethanol in rats .Annual Meeting of the Southeastern Psychological Association, Savannah, GA. . Conference. . Level:Regional

Paper Presentations

Metcalf, B.R., Linnes, C., Agrusa, J.F., & Lema, J. (2015. ) Do you want to build a snowman in Norway? The impact of Disney’s Frozen movie on Norwegian tourism. Kuala Lumpur, Malaysia. Conference. Level:International

Metcalf, B. R. (2001. ) The scoop on “scoop:” The discriminative stimulus properties of gamma-hydroxybutyrate (GHB) and gamma-butyrolactone (GBL) .Kaneohe, HI. Other Institution. Level:University

Parsons, T.E. & Metcalf, B.R. (2000. ) Presence of false positive recalls in crime scenarios .Canton, OH. Conference. Level:National

Metcalf, B.R., & Stahl, J.M., & Allen, J.D. (1999. ) Tests for symmetrical generalization between the stimulus effects of gamma-hydroxybutyrate and ethanol administered separately and as mixtures in rats .Acapulco, Mexico. Conference. Level:International

Metcalf, B.R., & Allen, J.D. (1993. ) Searching for chaos in schedule-induced polydipsia .Orillia, Ontario, Canada. Conference. Level:International

Metcalf, B.R. (1993. ) What is chaos theory that psychologists should be mindful of it? .Athens, GA. Conference. Level:University

Sanchez, M.*, Metcalf, B.R., & Stahl, J.M. (1999. ) Discrimination between the stimulus effects of Gamma-hydroxybutyrate (GHB) and ethanol in rats .Atlanta, GA. Conference. Level:Local

Abayomi, A.K. *, Metcalf, B.R., Brakke, K.E., & Stahl, J.M. (1999. ) The effect of differing fixed ratio schedule parameters for acquisition of drug discrimination using gamma-hydroxybutyrate (GHB) and ethanol in rats .University of Rochester, Rochester, New York. Conference. Level:National

Service

UC Psychology Club Faculty Sponsor Type:Departmental Service Level:Department 08-2017

(Faculty Senate (At-Large) ) Elected Member Type:University/College Service Level:University 09-2017 -To Present

(Faculty Senate Human Relations Committee ) Committee Chair Type:University/College Service Level:University 08-01-2018 -To Present

(Faculty Senate Cabinet ) Member Type:University/College Service Level:University 08-01-2019 -To Present

(of Arts & Sciences Faculty Senate (At-Large) ) Member Type:University/College Service Level:College 08-01-2018 -To Present

UC Women's Volleyball Club Faculty Sponsor Type:University/College Service Level:University 08-01-2018 -To Present

UC Love Your Melon Club Faculty Sponsor Type:University/College Service Level:University 08-01-2018 -2020

of Psychology (Teaching Technology ) Coordinator Type:Departmental Service Level:Department 08-01-2018 -2020

(Arts & Sciences Faculty Senate Cabinet Member ) Type:University/College Service Level:College 2019 -To Present

(Arts & Science Faculty Senate Faculty Affairs Committee ) Committee Chair Type:University/College Service Level:College 2019 -To Present

(Canvas Ambassador for the Department ) Type:Departmental Service Level:Department 2020 -To Present

(, Faculty Senate Ad Hoc Committee for Part-Time Faculty Issues ) Committee Chair Type:University/College Service Level:University 2019 -2021

Courses Taught

-PSYC-1001 INTRO TO PSYCHOLOGY Level:Undergraduate

-PSYC-2002C RES METH & STATS II Level:Undergraduate

-PSYC-2053 PERSONALITY Level:Undergraduate

-PSYC-2053 PERSONALITY Level:Undergraduate

-PSYC-2070 PSYCHOBIOLOGY Level:Undergraduate

-PSYC-2001C RES METH & STATS I Level:Undergraduate

-PSYC-5056 RES METH SOCIAL PSY Level:Undergraduate

-PSYC-5056 RES METH SOCIAL PSY Level:Undergraduate

-PSYC-2030 SENSATION & PERCEPT Level:Undergraduate

-PSYC-1001 INTRO TO PSYCHOLOGY Level:Undergraduate

-PSYC-2001C RES METH & STATS I Level:Undergraduate

-PSYC-2002C RES METH & STATS II Level:Undergraduate

-PSYC-2053 PERSONALITY Level:Undergraduate

-PSYC-2070 PSYCHOBIOLOGY Level:Undergraduate

-PSYC-2096 TEACHING PRACTICUM Level:Undergraduate

-PSYC-5056 RES METH SOCIAL PSY Level:Undergraduate

Contact Information

Academic - University of Cincinatti
5120H Edwards 1
Cincinnati  Ohio, 45221-0376
Phone: 513-556-5590
Brian.Metcalf@uc.edu