Mary Beth Privitera

Mary Beth Privitera

Associate Professor

Education

Master's Degree, University of Cincinnati Cincinnati, OH, 1990 (Master of Design )

Bachelor's Degree, University of Cincinnati Cincinnati, OH, 1990 (Industrial Design)

Positions and Work Experience

1998 -To Present MBP Design Consulting , Design exploration, ethnography, usability studies, heuristic evaluations, ergonomic analysis, mechanical exploration, surgical site illustrations, instruction manual development, patent illustrations, and procedural communication.,

1993 -2003 Senior Associate, Consultation – program management, development and implementation of research protocols for ethnographic, discovery, and usability research and concept generation based on design research , Design Science, Inc , Philadelphia, PA

1991 -1993 Staff Industrial Designer, Responsibilities included medical device design and design management for ligation (clip application to blood vessels) product line and human factors research for design department. Concept visualization was completed in 2D and 3D with Alias software , Ethicon Endo-Surgery, Inc , Cincinnati, OH

2008 - Stem Cell Harvest from Umbilical Cord/placenta, prevents spray during ligation and division of umbilical cord and provides a means to collect stem cells from delivered placenta,

2008 - Improving the Merci Retrieval System, partnering with Dr. Todd Abruzzo to develop a method to capture and contain the blood clot.,

2008 - Method to conveniently interchange catheter sizes during cardiac interventions, partnering with Drs. Hirsch, Ball, Michelfelder and Abruzzo,

2008 - Painless Insulin Delivery System, partnering with Dr. Christine Burrows, Dr. Kevin Li, and Dr. Giovanni Pauletti who are working on non-parenteral route ,

2008 - Transdermal Chemotherapy Delivery, partnering with Dr. Kevin Li, nurses Julie Hoffman & Tamika Hunn,

2008 - Pediatric Anterior Cruciate Ligament Reconstruction, partnering with Drs. Shital N. Parikh, Marc Galloway, Eric Wall, Butler & Shearn to develop a device to drill the femur bone tunnels repeatedly without touching/damaging growth plates during ACL reconstruction.,

2008 - Sutureless Surgery, partnering with Dr. Gatta to develop a device which can be initially inserted in a 5mm incision and expanded to accommodate 15mm instruments during laparoscopic surgery.,

2008 - Writer’s Cramp, partnering with neurology focused on dystonia, this device has been prototyped and is currently in patient trials. Team applied for an NCIIA e-team grant.,

2007 - Multi-person ventilator for mass casualty situations, partnering with the Center for Surgical Innovation and Richard Branson,

2007 - Intracranial Aneursym Treatment , partnering with Dr. Todd Abruzzo to explore concepts to close an aneurysm with minimal parts implanted ,

2007 - Stroke therapy, Clot removal beyond the Merci Retrieval system partnering with Dr. Todd Abruzzo,

2006 - Emergent Intubation, partnering with Pulmonary Care,

2006 - Aortic Aneursym Treatment, partnering with Dr. Joe Giglia,

2006 - Saphenous Vein Harvesting, partnering with Dr. Bill Schneeberger,

Research and Practice Interests

Research Support

Investigators:Proctor & Gamble, Inc. $ 50,000

Investigators:AtriCure, Inc. $ 20,000

Investigators:Device Implant Innovations $ 5,000

Investigators:RadLyn, Inc. $ 50,000

Investigators:Respironics, Inc. $ 25,000

Investigators:AtriCure, Inc. $ 40,000

Investigators:Ethicon Endo-surgery, Inc. $ 25,000

Investigators:NSF Industry/University Cooperative Research Center for Minimally Invasive Medical Technologies “Modeling surgical effector outputs as a function of operator psychomotor inputs: Toward rational design of the human-device interface in Catheter Based Interventions” In essence to define the design window to improve the usability of catheter based tools and develop human factors standards for these therapies. $50,000 for two years

Investigators:NIH/NIBIB Grant POC-CENT Co-Principal Investigator Responsible for the leadership of Core 4 education - awarded for the development of point of care technologies in neurology and intended to stimulate business in the community by bringing ideas from conception to development of a prototype ready for clinical testing. My role in this grant is to support Core 4 educational mission and to foster development through the Medical Device Innovation & Entrepreneurship Program. $ 9 million

Investigators:Third Frontier Pilot Product Development & Innovation awarded from the State of Ohio, Department of Development focused on training small to medium sized businesses in product development and innovation processes. This grant is awarded with partners UC Colleges of Engineering, Business and Design, Art, Architecture & Planning, along with an industry partner TechSolve. My role in this project is to facilitate medical device innovation and serve on a sounding board for other consumer & industrial applications. This funding supported lab renovations for the Medical device Innovation Program $175,000

Grant: #Responics 000247 Investigators:Privitera, Mary Beth 09-20-2006 -03-09-2008 Respironics, Inc. Patient Interface for C-PAP Role:PI $25,000.00 Closed Level:Industry

Grant: #SRS 005039 Investigators:Privitera, Mary Beth 09-01-2007 -08-31-2011 RADLun LLC Multi-Function Stylet Role:PI $50,000.00 Closed Level:Industry

Grant: #U54 EB007954 Investigators:Air, Dorothy; Beyette, Fred; Bishop, Paul; Broderick, Joseph; Clark, Joseph; Haridas, Balakrishna; Helmicki, Arthur; Jauch, Edward; Kanter, Daniel; Pancioli, Arthur; Papautsky, Ian; Privitera, Mary Beth; Shutter, Lori; Steckl, Andrew; Todd, Anita; Tomsick, Thomas; Wilsey, Philip 09-30-2007 -06-30-2014 National Institute of Biomedical Imaging and Bioengineering Point of Care-Care Center for Emerging Neurotechnologies Role:Collaborator $9,416,342.00 Active Level:Federal

Grant: #6669-09 Investigators:Privitera, Mary Beth 09-01-2009 -08-31-2011 National Collegiate Inventors and Innovators Alliance Building a Design and Innovation Professional Masters Degree Program at the University of Cincinnati Role:PI $7,500.00 Active Level:Private Non-Profit

Grant: #DCA-MIR Investigators:Privitera, Mary Beth 09-23-2009 -09-23-2011 Device & Implant Innovations, LLC Transvaginal Retractor for Pelvic Floor Surgery Role:PI $5,000.00 Active Level:Industry

Grant: #SRS 006942 Investigators:Privitera, Mary Beth 07-01-2010 -06-30-2013 Procter & Gamble Company Device for Measuring Mechanical Properties of Skin and Subcutaneous Tissue Role:PI $50,000.00 Active Level:Industry

Grant: #SRS 007364 Investigators:Haridas, Balakrishna; Privitera, Mary Beth 09-02-2010 -08-31-2011 AtriCure Inc. Left Atrial Appendage Occlusion Device Role:Collaborator $20,000.00 Active Level:Industry

Grant: #R21EB016565 Investigators:Privitera, Mary Beth 08-01-2015 -07-31-2020 National Institute of Biomedical Imaging and Bioengineering Curricular and Collaborative Expansion of the Medical Device Innovation & Entrepreneurship Program Role:PI $21,600.00 Awarded Level:Federal

Publications

Peer Reviewed Publications

Evans M.; Privitera M.; Southee D. (03-01-2017. )Human factors in the design of medical devices – Approaches to meeting international standards in th.Applied Ergonomics, ,59 ,251-263

Privitera M. (06-01-2015. )Data Visualization and Communication.Contextual Inquiry for Medical Device Design, ,163-180

Privitera M. (06-01-2015. )Introduction to Contextual Inquiry.Contextual Inquiry for Medical Device Design, ,1-22

Privitera M. (06-01-2015. )Planning a CI Study for Medical Device Development.Contextual Inquiry for Medical Device Design, ,23-45

Privitera M. (06-01-2015. )Developing Insights.Contextual Inquiry for Medical Device Design, ,141-161

Privitera M. (06-01-2015. )Executing and Documenting a CI Study.Contextual Inquiry for Medical Device Design, ,73-115

Privitera M. (06-01-2015. )Using CI to Inform Design Development of an Incision and Drain Packing Device for Use in Emergency M.Contextual Inquiry for Medical Device Design, ,243-260

Privitera M. (06-01-2015. )Data Analysis.Contextual Inquiry for Medical Device Design, ,117-139

Privitera M. (06-01-2015. )Quick Reference and FAQ.Contextual Inquiry for Medical Device Design, ,261-275

Privitera M. (06-01-2015. )Contextual Inquiry Methods.Contextual Inquiry for Medical Device Design, ,47-71

Privitera M. (06-01-2015. )Contextual inquiry for medical device design .Contextual Inquiry for Medical Device Design, ,1-284

Privitera M.; Ringer A. (06-01-2015. )A CI Study in Cerebral Angiography for Product Development Strategy and Clinical Training.Contextual Inquiry for Medical Device Design, ,185-210

Abruzzo T.; Hales J.; Johnson N.; Kashinkunti S.; Kukreja K.; Nachabe R.; Patel M.; Privitera M.; Racadio J. (06-05-2013. )Clinically useful dilution factors for iodine and gadolinium contrast material: An animal model of p.Pediatric Radiology, ,43 (11 ),1491-1501

Privitera M. (12-01-2012. )Collaborative creative design process in medical device development .ICDC 2012 - 2nd International Conference on Design Creativity, Proceedings, ,2 DS73 ,178-184

Haridas B.; Privitera M.; Zuccarello M. (01-01-2012. )Design of a radiolucent cranial fixation devic.Journal of Medical Devices, Transactions of the ASME, ,6 (1 ),1-1

Haridas B.; Privitera M.; Rudich S. (01-01-2012. )Hepatoseal multimodal mono-bipolar device for liver resection surgery.Journal of Medical Devices, Transactions of the ASME, ,6 (1 ),1-1

Abruzzo T.; Nelson S.; Privitera M.; Ringer A.; Wirtz M. (01-01-2010. )Human-device interface in catheter based interventions.Journal of Medical Devices, Transactions of the ASME, ,4 (2 ),1-1

Johnson J.; Privitera M. (01-01-2009. )Interconnections of basic science research and product development in medical device design.Proceedings of the 31st Annual International Conference of the IEEE Engineering in Medicine and Biology Society: Engineering the Future of Biomedicine, EMBC 2009, ,5595-5598

Murray D.; Privitera M. (01-01-2009. )Applied ergonomics: Determining user needs in medical device design.Proceedings of the 31st Annual International Conference of the IEEE Engineering in Medicine and Biology Society: Engineering the Future of Biomedicine, EMBC 2009, ,5606-5608

Haridas B.; Johnson J.; Narmoneva D.; Privitera M. (01-01-2008. )Design and experimental capstone: An integrated experience .ASEE Annual Conference and Exposition, Conference Proceedings, ,

Broderick T.; Cuttino M.; Parazynski S.; Privitera M. (04-01-2005. )Simulated hand-assisted laparoscopic surgery (HALS) in microgravity.Journal of Laparoendoscopic and Advanced Surgical Techniques - Part A, ,15 (2 ),145-148

Invited Publications

Mary Beth Privitera (2005. )Robotic Surgery: Results from an Ethnographic and Design Research Program .Journal of Biomechanical Engineering,

Mary Beth Privitera (2009. )Applied Ergonomics: Determining User Needs in Medical Device Design .2009 Engineering Medicine and Biology Proceedings,

Mary Beth Privitera (2009. )Interconnections of Basic Science Research and Product Development in Medical device Design .2009 Engineering Medicine and Biology Proceedings,

Mary Beth Privitera (2008. )What is Ease of Use? .2008 Industrial Designers Society of America National Conference Proceedings,

Zirger, Chasser, Privitera Leveraging Intellectual Property in Academic and Industrial Partnerships .Industrial Designers Society of America National Conference Proceedings,

Mary Beth Privitera (2007. )Promoting a Problem Solving Generation .2007 National Education Symposium conference Proceedings for the International Congress of Industrial design,

Mary Beth Privitera (2007. )Drop Foot, Bilirubin, and Harvesting: ID Curricular Development for Medical Device Design .2007 National Education Symposium conference Proceedings for the International Congress of Industrial design,

Mary Beth Privitera (2007. )Pushing the boundaries of ID in Medical Device Design .2007 conference Proceedings for the International Congress of Industrial design,

Botney, Privitera, Berguer, Radwin Hand Tool Design .Book chapter for FDA Companion Book to be published with HE75 directives,

Privitera, Zirger (2006. )Transdisciplinary Product Development Education: Letting the Grain Out of the Silo .Innovation the Quarterly Journal of the Industrial Designers Society Of America,

Murray, Welsh, Privitera (2005. )New Challenges to Business as Usual in Design Pedagogy: How Do We Teach the Design of Service, Experience, and Transformation? .IDSA,

Privitera, Hyman (2005. )Looking Good Matters for Devices, Too .Medical Device and Diagnostic Industry,

Broderick, Privitera, Parazynski, Cuttino (2005. )Simulated Hand Assisted Laparoscopic Surgery .Journal of Laparo-Endoscopic & Advanced Surgical Techniques, 15 (2 ),145-148

Privitera, Grood (2004. )Medical Device Innovation: A Program Overview .National Collegiate Inventors and Innovators Conference Proceedings,

Privitera (2003. )A Multidisciplinary Approach .Innovation, Journal of the Industrial Designers Society of America,

Privitera (1995. )CAD/CAM Goes Art to Part .DAAP News , 13 (2 ),

Presentations

Invited Presentations

Mary Beth Privitera (2008. )What is Ease of Use? .2008 Industrial Designers Society of America National Conference,

Mary Beth Privitera (2007. )Medical Device and Entrepreneurship Program at the University of Cincinnati .BioOhio Conference 2007,

Mary Beth Privitera, Dale Murray, Ann Welsh, BJ Zirger, and Ann Chasser (2008. )The Art & Science of Multi-Disciplinary Collaborations .CET&L Learning Community ,

Mary Beth Privitera (2008. )Basic science medical research vs. product development: what is the difference and what’s ID got to do with it? .Industrial Design Society of America Mid-East District Conference,

Mary Beth Privitera (2008. )User Centered Lessons in Medical Device Development .Medical Device Design Conference,

Mary Beth Privitera (2007. )Using Ethnographic research in BME Design .BME-IDEA Meeting presentation ,

Goldberg, Privitera, Malissagne (2007. )Benefits of Collaboration Between Biomedical Engineering and Industrial Design Students in Senior Design Projects .Biomedical Engineering Society National Conference 2007,

Mary Beth Privitera (2007. )Medical Device Innovation & Entrepreneurship Program Overview .BioOhio,

Mary Beth Privitera (2007. )Promoting a Problem Solving Generation .2007 National Education Symposium , San Francisco, CA.

Mary Beth Privitera (2007. )Drop Foot, Bilirubin, and Harvesting: ID Curricular Development for Medical Device Design .National Education Symposium , San Francisco, CA.

Mary Beth Privitera (2007. )Pushing the boundaries of ID in Medical Device Design .2007 conference Proceedings for the International Congress of Industrial design,

Mary Beth Privitera (2006. )Understanding the Role of Aesthetics and Emotion in Innovative Product Development .National Collegiate Inventors Innovators Association,

Mary Beth Privitera (2005. )Physicians are People Too; Understanding and Applying Human Factors in Medical Product Design .Presented to the UCBME Graduate Seminar Series ,

Mary Beth Privitera (2005. )Robotic Surgery: Results from an Ethnographic and Design Research Program .Presented at the Design of Medical Devices ,

Mary Beth Privitera (2005. )Robotic Surgery: Results from an Ethnographic and Design Research Program .

Mary Beth Privitera (2005. )Robotic Surgery .National Collegiate Inventors and Innovators Association Annual Conference,

Mary Beth Privitera (2005. )Hand sketching skills and lateral thinking methodology empower multi-disciplinary design teams at the University of Cincinnati .National Collegiate Inventors and Innovators Association Annual Conference ,

Mary Beth Privitera (2005. )Assessing individual performance on team activities for multi-disciplinary design projects at the University of Cincinnati .National Collegiate Inventors and Innovators Association Annual Conference ,

Mary Beth Privitera (2005. )The Role of Human Factors in Medical Device Development .Wright State University, Graduate Human Factors Program,

Mary Beth Privitera (2004. )Women BioEntrepreneur Panel Discussion .BioOhio Annual Meeting ,

Mary Beth Privitera (2004. )Medical Device Innovation: From Benchtop to Bedside .University of Cincinnati, Medical Grand Rounds ,

Mary Beth Privitera (2004. )Robotic Surgery: Results of an Ethnographic and Design Research Program .Poster at the Surgical Robotics Integrated Research Team (IRT) ,

Mary Beth Privitera (2004. )Surgical Robotics: An Interdisciplinary Effort .Graduate Interaction Design Seminar Series, Carnegie Melon University, School of Computer Science and Design,

Mary Beth Privitera (2003. )Human Factors within the Design Process .the Department of Psychology Graduate Education, University of Cincinnati,

Mary Beth Privitera (1993. )The Ergonomics of Laparoscopic Surgery .Interface Conference 1993- joint meeting of the Human Factors Society and Industrial Designers Society of America,

Lecture

Mary Beth Privitera (2011. )

Mary Beth Privitera (2010. )

Mary Beth Privitera (2009. )

Honors and Awards

2011 Student Team Cincinnati Innovates (2) Awards, 4 Provisional Patent Applications

2010 Student Team Finalist 3rd place, BME-IDEA National Competition

2010 MDIEP student team IP disclosures: 9 with 4 Provisional Patent Applications

2009 Student Team 2nd Place, BME-IDEA National Competition

2009 Student Team 3rd Place, iASME Innovation Showcase National Competition

2008 Neil Wandmacher Teaching Award for Young Faculty Awarded for excellence in teaching by the College of Engineering

2008 Engineering Professor of the Year Awarded by the Engineering Tribunal

Service

Collaborate to Create: Medical Devices (c2c:MD) Co-Director

UC3

(CEAS - SEEBME )Committee Member 2010 -2011

(BME Website Overhaul )2008

(Association for the Advancement of Medical Instrumentation Human Factors Committee )Member 2005

(Undergraduate Curriculum Committee )

(Medical device Innovation and entrepreneurship Program lab facility renovation )

(Medical Device Excellence Award Judge )2006 -2007

(Judge for BME-IDEA design competition )2006 -2011

(Judge for National House wares Student Design Competition )2006 -2007

(Freshman Engineering Program Task )Committee Member 2005

(Reviewer for NSF )

(Reviewer for J. Biomechanical Engineering Special Issue on Medical Device Design )

Professional Affiliation

2008 -2011: Vice President of Education Industrial Designers Society of America,

2007: Vice Chair Southern Ohio District Industrial Designers Society of America,

2004 -2006: Mid-East District Education Representative serving on national council Industrial Designers Society of America,

1991 -1993: Vice Chair of the IDSA Southern Ohio Chapter Industrial Designers Society of America,

American Society of Engineering Educators

Product Development and Management Association

Design Management Institute

Courses Taught

Medical Product Design I

Introduction to Medical Product Design

Medical Product Dissection

Medical Device Innovation I, II

Business Development in Medical Device Design

Introduction to Medical Product Design

The initial course for the Medical Product Device Innovation and Entrepreneurship Program was developed and taught in partnership with Dr. Ed Grood. This program has brought together students from Biomedical Engineering, Industrial Design and Business Honors

Graduate Industrial Design Guidance

Human Factors

Industrial Design V

Design Theory

Industrial Design III

Other Information

Previous Projects:
2007-2008
Radlyn Multi-Purpose Stylet– a stylet to exchange endotracheal tubes and for use with bronchoscope to ease introduction.  This project received NCIIA BME-IDEA funding, sponsored design project currently seeking contract manufacturing, license agreement device with expected release in 2009
                Received $50,000 in support
Emergent Intubation- a device exploration using magnetic to guide endotracheal tube, Presented at BioOhio
Diabetic Footcare- a device to measure temperature across the footbed to better predict risk of lesions in diabetic patients.
Presented at BioOhio, 2nd place poster at OVALS, NCIIA funding recipient, received bearcat bridge funding, applied for NCIIA e-team grant and team is currently seeking funding from CincyTech
BiliPen-  a non-invasive device to measure bilirubin and hemoglobin in infants.  Presented at BioOhio, received NCIIA funding for BME-IDEA, sponsored in part by POC-CENT, 2nd generation device completed
Rapid Anastomosis- Presented at BioOhio, prototype developed
Hemostatic Valve for Interventional Radiology- presented at BioOhio, received NCIIA BME-IDEA funding, 2 functional prototypes developed
LiveWell Collaborative with HillRom- Product innovation exploring new concepts to allow Alsheimers patients to remain in their homes longer (remember to take meds), 5 BME students participated sponsored by DAAP’s LiveWell Center.
Drop Foot Orthotic 3rd generation with Steve Page
 
2006-2007
BiliPen: a non-invasive device measure bilirubin and hemoglobin in conjuction with Dr. fred Beyette
Saphenous Vein Harvest for 3rd world(2 teams)- in partnership with Dr. Bill Schneeberger
Orthotic for the treatment of Drop Foot –in partnership with Steve Page
Bioreactor for vascular studies-  a device developed to assist with vascular research activities
Patient Interface for Respironics, Inc. –this project focused on the design of futuristic masks, a look into the myriad requirements for user groups to improve patient compliance.  Students presented therir work at respironics in Pittsburg and 2 patents were issued as a result of our work. 
The project was highlighted in as a case example for Stanford Graduate School of Business and Program in Biodesign
                Received $25,000 in support
 
2005-2006
Endo-Epicardial and Blood Pool Thermal Monitorsponsored by AtriCure, Inc.
                Received $20,000 in support
Laser Guidance Systemsponsored by Cincinnati Children’s Hospital Medical Center
Emergent Intubationcollaboration with Pulmonary Care
Intellectual Property disclosure February 2006
Aortic Aneurysm Vessel to Graft Anastomosiswith Dr. Joe Giglia
Intellectual Property disclosure February 2006
2004-2005
Ventral Hernia Repairsponsored by Ethicon Endo-Surgery, Inc.
                Received $25,000 in support
Robotic Dissectorsponsored by AtriCure, Inc.
,

Projects include:
2008
Self Extubation- partnering with Denise Gormley PhD. RN.
UV and/or mole monitoring as a method of preventing skin cancer
Health-fitness equipment for seniors- bridging the gap after injury and during rehabilitation
Elderly mobility device- hip protection during falls, partnering with Dr. Modawal
Alternative lumbar puncture –improving location for obese patients, reduce number of steps, partnering with Emergency Medicine
Central line Placement- improving ease of use while using direct visualization techniques
Single Port Laparoscopy- partnering with Dr. Prakash Gatta, utilizing articulating instruments develop a single port/trocar to accept multiple instruments through the umbilicus
Violet Beauregarde Project- partnering with EMT’s develop a method of patient transport for bariatric patients.  Current method is to use a tarp and roll patients, remove any extra hardware in ambulances and transport patients on floor of ambulance.
Emesis Suction Device-  there is currently a device to vacuum beer from an airway but not hotdogs.
Intraosseous Infusion- develop an easier, friendlier method to deliver medications IO space when IV’s prove difficult during emergency situations.  Current devices require 49lbs/avg force produced on the sternum.
Pacemaker Deactivator- for use when the patient is gone but the pace maker will not let the heart stop causing confusion in the field.
Vascular Surgery- guide wire development partnering with Dr. Joe Giglia to develop a guide wire that maintains flexibility during placement then stiffens enough to penetrate a large clot in the iliac artery.
,

Contact Information

Academic - Medical Sciences Building
Cincinnati  Ohio, 45267-0769
Phone: 513-558-0647
Fax: 513-558-5791
marybeth.privitera@uc.edu