Rob A. Schuette

Instructor - Adj

Professional Summary

A Social Psychology PhD, I am the Director of Business Research for Market Intelligence Group. For UC"s Marketing Department, I teach evening sections of Consumer Behavior and Marketing Metrics.

Education

Ph D: Indiana University Bloomington, IN, 1996 (Social Psychology)

BS: University of Dayton Dayton, Ohio, 1988 (Psychology)

Research and Practice Interests

The impact of attitudes upon behavior. The development and change of attitudes.

Positions and Work Experience

02-15-2006 - Director of Business Research, Oversee and conduct research for businesses, including statistical analytics, testing, modeling, data mining, consulting and focus group moderating., Market Intelligence Group,

Publications

Other Publications

Schuette, Robert; Fazio, Russell H (1995. ) Attitude Accessibility and Motivation as Determinants of Biased Processing: A test of the MODE Model .21 , Personality and Social Psychology Bulletin

Additional Publications

Honors and Awards

04-1989 3 Year Graduate Research Fellowship During Graduate School, I was awarded a prestigious National Science Foundation 3 Year Graduate Research Fellowship. Level:National Type:Scholarship/Research

Professional Affiliation

05-1990 -05-1999: Regional division of American Psychological Association. Organizes annual conferences for members. Midwestern Psychological Association, Regional

Courses Taught

CONSUMER BEHAVIOR

CONSUMER BEHAVIOR

CONSUMERBEHAVIOR

CONSUMER BEHAVIOR

CONSUMER BEHAVIOR

Consumer Behavior

Consumer Behavior

Consumer Behavior

CONSUMER BEHAVIOR

CONSUMER BEHAVIOR

Consumer Behavior

Consumer Behavior

Buyer Behavior

Buyer Behavior

Consumer & Institutional Purchasing Behavior

Buyer Behavior

Buyer Behavior

Marketing Metrics

Marketing Metrics

Contact Information

106 Carl H. Lindner Hall
Phone: 513-271-1244
Fax: 513-556-0979
Robert.Schuette@uc.edu