Barry N Stedman , PhD

Associate Professor Emeritus

Professional Summary

Professor Barry Stedman's involvement is multi-layered. Since 1975, in Architectural Design, he has been responsible for the programming, design, documentation and project management of a wide range of projects, including a highly-systemized factory-built portable building system, museums, visitors' centers, offices, houses, prisons, etc. He teaches business management, including marketing, financial management, human resources, professional ethics, legal aspects of practice, project management, and strategic planning to design professionals. Professor Stedman also teaches Real Estate Development with emphasis on regional economics, market analysis, financing, site selection and evaluations issues, and entrepreneurship; architectural design; and building construction, with an emphasis on construction economics; building systems, materials/processes, and building program. Professor Stedman led the team in developing a five-year strategic plan for the college of DAAP. He was responsible for the coordination and implementation of this plan as Associate Dean. Professor Stedman chaired and served as a member for the University-wide marketing and recruitment team of the Strategic Enrollment Management initiative. He has been involved in many other projects involving analysis and strategic decision-making. He is recognized for innovation and realistic solutions. He has been involved in the preparation of budgets and the management of various functional areas, in particular those related to technology, overview of building operations, and allocation of faculty/student/staff resources. He developed fiscally sound plans for new degree programs, strategic budgeting to address innovative applications of technology; utilization of faculty, staff, and economic resources; and improved operations of facilities. He participated in focusing the College on the infrastructure necessary to support a technological future. Most recently, his research has explored marketing, design, and psychology to develop understanding of how people perceive and value products. The culmination of this study is a forthcoming book, Value by Design: what customers see in the products they buy.


PHD Finance: University of Cincinnati Cincinnati,

MBA: University of Cincinnati Cincinnati,

MArch: Harvard University

BArch: University of New South Wales, Sydney Sydney,

BSC Architecture: University of New South Wales, Sydney Sydney,

Research and Practice Interests

How design adds value to products and the built environment Computer Modeling and Simulations of Investments (real estate) Regional Economics, Economic Base, and Employment Analysis Business Management for Design Professionals Construction Economics

Research Support

Grant: #000157 Investigators:Stedman, Barry 07-01-2006 -06-30-2011 American Institute of Architects Jump-Start: Practitioner-led Workshops at the University of Cincinnati Role:PI $30,000.00 Closed Level:Private Non-Profit

Grant: #srs007058 Investigators:Stedman, Barry 07-01-2010 -06-30-2011 National Concrete Masonry Association Education & Research Foundation Architecture Student Design Competition Role:PI $7,000.00 Closed Level:Private Non-Profit