Joori Suh

Joori Suh

Assoc Professor

DAA Addition


DAAP School of Arch & Interior Design - 0016

Professional Summary

Joori Suh is an Associate Professor of the School of Architecture and Interior Design at the University of Cincinnati. Her educational background includes an M.A. in Design and Environmental Analysis from Cornell University with concentration on Interior Design History, Theory, and Criticism, and a Ph.D. in Human Computer Interaction (homebase: architecture) from Iowa State University.
As an educator and researcher, Suh explores interdisciplinary study of design, theory, and technology that may leverage the understanding of human creativity and people’s interaction with the environment. Her human creativity related research aims at uncovering hidden variables embedded in the creative design process and problem solving skills: (1) process-focused creativity research in which she examines the potential use of design archetypes as seeds of ideas in the pre-ideation stage by integrating genetic algorithms and virtual environment technology; (2) cognitive psychology focused creativity research in which she investigates cognitive styles (adaptive, intuitive, and analytical) and spatial ability in relation to the creative design process. Her human- visuospatial interaction related research focuses multi-sensory aspects of human space interaction, visuospatial perception, optical illusion, understanding visuospatial interaction through the lens of neuroscience, virtual environment, and interactive space design.
Prior to joining University of Cincinnati, Suh taught Interior Design at Iowa State University. As a licensed interior designer (NCIDQ, LEED AP), she also practiced in interior design and architecture design firms in New York and Seoul, Korea for ten years. Her professional focus has been on exploring designer’s extensive role in shaping spaces in response to contemporary issues and challenges, as well as cultural, organizational, environmental, and social needs within various contexts. Project typologies have included educational facilities, libraries, retail, commercial, and residential spaces. 

Research Support

Grant: #Suh – URC research cost award March 2018 Investigators:Suh, Joori 05-01-2018 -06-30-2019 UC's University Research Council Suh- URC Faculty Research Cost Support Awards 2018 Role:PI $7,500.00 Active Level:Internal UC


Peer Reviewed Publications

Suh, Joori & Cho, Jiyoung (2018. ) Analyzing individual differences in creative performance: A case study on the Combinational Ideation Method (CIM) in the interior design process.Journal of Interior Design, , 43 (3 ) , More Information

Suh, Joori (2017. ) An Interactive Generative Abstraction system for the archeTYpe-based pre-ideation process (IGATY).Design Science an International Journal, , 3 (e9 ) , More Information

Suh, Joori (2019. ) Archetype-based pre-ideation exercises and the enhancement of creativity .The International Journal of Design Education, , 13 (2 ) ,59–77

Cho, Jiyoung and Suh, Joori (2019. ) Understanding Spatial Ability in Interior Design Education: 2D-to-3D Visualization Proficiency as a Predictor of Design Performance.Journal of Interior Design, , 44 (2 ) , More Information

Suh, Joori & Jiyoung Cho (2020. ) Linking spatial ability, spatial strategies, and spatial creativity: A step to clarify the fuzzy relationship between spatial ability and creativity.Thinking Skills and Creativity, , 35 (100628 ) , More Information

Cho, J. & Suh, J. (2020. ) Spatial Color Efficacy in Perceived Luxury and Preference to Stay: An Eye-Tracking Study of Retail Interior Environment. .Frontiers in Psychology, , 11 ,296 More Information

Suh, J. & Cho, J (2021. ) A Triangular Relationship of Visual Attention, Spatial Ability, and Creative Performance: An Exploratory Case Study. .Journal of Interior Design , , 46 (3 ) ,11-27 More Information

Cho, J. Y., & Suh, J. (2022. ) The Architecture and Interior Design Domain‐Specific Spatial Ability Test (AISAT): Its Validity and Reliability. .Journal of Interior Design, , 47 (2 ) ,11-30

Other Publications

Suh, Joori (2015. ) Design as a malleable structure: Reframing the conceptual understanding of design and culture through George Kubler’s morphological approach to history of things .Journal of Interior Design (JID) Symposium, March ,

Suh, Joori (2016. ) Pro-Environmental Behavior Sense Making for Beginning Interior Design Students: Light Screen Project .IDEC Exchange a Forum for Interior Design Education, Spring ,

Book Chapter

Cho, J. & Suh, J. (2020 ) Creativity in Interior Design Encyclopedia of Creativity .Elsevier Inc. / Academic Press. (Co-Author)


Poster Presentations

Suh, Joori (2017. ) Art(ing) + Curating + Designing: Toward the Collaborative Creation of Art Exhibition .Interior Design Educators Council (IDEC) Conference, Chicago. . Conference. . Level:International

Suh, Joori (2013. ) A Typology Study: Exploration of Interior Archetypes in Museums and Exhibition Spaces Focusing on Art Museums and Memorials .Interior Design Educators Council (IDEC) Conference, Indianapolis. . Conference. . Level:International

Paper Presentations

Suh, Joori & Cho, Jiyoung (2018. ) One method fits all?: Individual differences in cognitive styles and creative performance in the design process .Boston. Conference. Level:International

Al Shihabi, Diane & Suh, Joori (2017. ) Design History and Interior Design: Increasing Application and Relevancy over Course Types .Chicago. Conference. Level:International

Suh, Joori (2016. ) Beyond Spatial Visual Literacy: The Delightful and Surprising Effect and Meaningful Use of Optical Illusion in Spatial Design .Montreal . Conference. Level:International

Suh, Joori (2016. ) Rethinking Archetypes: Archetypes as Generative Abstractions .Raleigh. Conference. Level:International

Suh, Joori (2016. ) Rethinking Precedent Studies: Archetype-Based Dynamic Sense Image and a New Framework for a Formative Exploration .Portland. Conference. Level:International

Suh, Joori (2015. ) Synosia Towards the Medici Effect: Synthetic Thinking Approach To Generating the Medici Effect in Interior Design Projects .Fort Worth. Conference. Level:International

Suh, Joori (2018. ) Envisioning the future by picturing the present: sensory reading in spatial design education .Chicago. Conference. Level:International

Suh, J. & Pedersen, S. (2021. ) Understanding visual complexity of interior spaces through the lens of fractal dimension .Conference. Level:International

Suh, J. & Cho, J. (2020. ) Spatial ability and human perception of spatial depth and complexity. .Conference. Level:International