Professional Summary
Dr. Joan Urquiola Ureta is an Assistant Professor of Environmental Studies at the University of Cincinnati, where her teaching and research center on ecological economics and the human dimensions of environmental change. She holds a Ph.D. in Forest Resources with a specialization in Ecological Economics from Clemson University, an M.S. in Environmental Science from the University of the Philippines Los Baños, and a B.S. in Environmental Science from Palawan State University.
Dr. Ureta's research investigates how ecosystem services are quantified and valued, how communities and landowners make decisions about environmental practices, and how conservation programs, markets, and policies can be co-developed to support sustainable outcomes. She employs an interdisciplinary toolkit that includes non-market valuation techniques such as hedonic pricing and choice experiments, econometric analysis, and spatial modeling platforms including ArcGIS Pro, Google Earth Engine, InVEST, and TERRSET. Her work spans coastal stormwater management, climate-smart forestry, and watershed and land-use planning across the southeastern United States and the Philippines.
Education
Ph.D.: Clemson University South Carolina, 2022 (Forest Resources (Specialization: Ecological Economics))
M.S.: University of the Philippines Los Baños Philippines, 2016 (Environmental Science)
B.S.: Palawan State University Philippines, 2009 (Environmental Science)