Professional Summary
Linda Wunderley brings to her classes a broad base of industry experience from client, agency and consulting perspectives. She has worked for H. J. Heinz, Ketchum MacLeod & Grove, Bristol Meyers Squibb, Brown Forman, Kao Brands, Aegis Media and Interbrand, with a focus in brand management, advertising, new product development, consumer research, branding and packaging design. Linda has additional entrepreneurial background in developing new approaches to creativity, interpretive inquiry and human business interaction. She holds a Bachelor degree in Marketing and Masters in Business Administration from The Pennsylvania State University. Linda also earned a Masters in Human Resources & Organizational Development from Ohio State University, as well as a Masters in Psychology at The University of Cincinnati. Her research with Fortune 500 companies in leadership vision and innovative practices has been published in The Journal of Applied Social Psychology and her work in advertising brought a CLIO award. Linda"s passion is to help students learn to think more creatively, conceptualize to make critical connections and communicate more effectively.
Courses Taught
Marketing Research
Advertising Management
Marketing Research
Advertising