Publications
Published Abstracts
Adaval, Rashmi;Rod Duclos;Wyer, Robert Bigger of the same or more of the same: Effects of magnitude priming on charitable giving .[Abstract]
Adaval, Rashmi;Chi Vincent Wong;Wyer, Robert;Natalie A. Wyer The Effect of Culture-Based Social Orientations on Nonsocial Information Processing .[Abstract]
Other Publications
Wyer, Robert (12-2017. ) The role of mindsets, productions and perceptual symbols in goal-directed information processing . (1 ) , Consumer Psychology Review
Saluja, Geetanjali; Adaval, Rashmi; Wyer, Robert (2017. ) Hesitant to label, yet quick to judge: How cultural mindsets affect the accessibility of stereotypic knowledge when concepts of the elderly are primed .143 , Organizational Behavior and Human Decision Processes
Wyer, Robert (11-2017. ) Hesitant to label, yet quick to judge: How cultural mindsets affect the accessibility of stereotypic knowledge when concepts of the elderly are primed .143 , Organizational Behavior and Human Decision Processes
Wyer, Robert (2017. ) Physical proximity increases persuasive effectiveness through visual imagery .27 (4 ) , Journal of Consumer Psychology
Wyer, Robert (08-2017. ) The influence of social crowding on brand attachment .44 (5 ) , Journal of Consumer Research
Wyer, Robert (08-01-2017. ) The effect of empty space on message persuasion .44 (2 ) , Journal of Consumer Research
Wyer, Robert (05-2017. ) The interactive effects of bitter flavor and mood on the decision to spend or save money .70 , Journal of Experimental Social Psychology
Wyer, Robert (2017. ) Competing for attention: The effects of jealousy on preference for attention-grabbing products .27 (2 ) , Journal of Consumer Psychology
Wyer, Robert (03-2017. ) The role of categorization and scale endpoint comparisons in numerical information processing: A two-process model .146 , Journal of Experimental Psychology: General
Wyer, Robert (12-2016. ) The effects of physical distance from a brand extension on the impact of brand-extension fit .34 , Psychology & Marketing
Wyer, Robert (09-2016. ) Looking forward and looking back: The likelihood of an event’s future reoccurrence affects perceptions of the time it occurred in the past .42 , Personality and Social Psychology Bulletin
Jiang, Yuwei; Adaval, Rashmi; Steinhart, Yael; Wyer, Robert (2014. ) Imagining Yourself in the Scene: The Interactive Effects of Goal Driven Self-Imagery and Visual Perspectives on Consumer Behavior .41 , Journal of Consumer Research
Adaval, Rashmi; Galli, Maria; Wyer, Robert (2012. ) Talking about the ad vs. talking about the product: What works and when .40 , Advances in Consumer Research
Adaval, Rashmi; Wyer, Robert (2011. ) Conscious and Nonconscious Comparisons with Price Anchors: Effects on Willingness to Pay for Related and Unrelated Products .48 (2 ) , Journal of Marketing Research
Adaval, Rashmi; Isbell, Linda M; Wyer, Robert (2007. ) The Impact of Pictures on Narrative- and List Based Impression Formation .43 , Journal of Experimental Social Psychology
Adaval, Rashmi; Isbell, Linda M.; Wyer, Robert (2007. ) The impact of pictures on narrative- and list-based impression formation: A process interference model .43 (3 ) , Journal of Experimental Social Psychology
Adaval, Rashmi; Wyer, Robert (2004. ) Assimilation or Contrast: The effect of Anchoring on Price Perceptions .31 , Advances in Consumer Research
Adaval, Rashmi; Wyer, Robert (2004. ) Memory for Observed Social Interactions: The Influence of Processing Goals on the Mental Representation of Visual and Auditory Information .40 , Journal of Experimental Social Psychology
Adaval, Rashmi; Wyer, Robert (1998. ) The Role of Narratives in Consumer Information Processing .7 (3 ) , Journal of Consumer Psychology
Book Chapter
Wyer, Robert (2018 ) Some determinants and consequences of beliefs: Cognitive, social and motivational The Handbook of Attitudes, Volume 1: Basic Principles
Wyer, Robert (09-2017 ) The recall and use of narratives as declarative and procedural consumer knowledge The Routledge Companion to Consumer Behavior
Wyer, Robert; Adaval, Rashmi (2008 ) Social Psychology and Consumer Psychology: An Unexplored Interface Taylor and Francis, New York, USA, The Social Psychology of Consumer Behavior (Frontiers of Social Psychology)
Wyer, Robert; Adaval, Rashmi (2004 ) Pictures, Words and Media Influence: The Interactive Effects of Verbal and Nonverbal Information on Memory and Judgments Erlbaum Psychology Press, Mahwah, NJ, USA, The Psychology of Entertainment Media: Blurring the Lines Between Entertainment and Persuasion
Wyer, Robert; Adaval, Rashmi (2003 ) Message Reception Skills in Social Communication Erlbaum Psychology Press, Mahwah, NJ, USA, Handbook of Communication and Social Interaction Skills
Wyer, Robert; Adaval, Rashmi; Colcombe, Stanley J (2002 ) Narrative-Based Representations of Social Knowledge: Their Construction and Use in Comprehension, Memory and Judgment Academic Press, Advances in Experimental Social Psychology
Courses Taught
PHD CURRENT TOPICS